MyLMS is a custom sales force automation application that allows companies to gather detailed, real-time field information from salespeople on mobile devices. This information can then be interpreted and mapped to customer records to analyze trends, forecast sales, and evaluate employee performance. Key features of MyLMS include real-time sales reporting, call/SMS tracking, location tracking, distributor management, and integration with other software. The goal of MyLMS is to provide more accurate field sales team monitoring to help organizations improve results and optimize workflows.