The document discusses a new snack/energy bar called Activ-8 that aims to target both the healthy eating and sports/athlete markets. It offers protein, oats, goji berries, and oranges to provide sustained energy and nutrients. The founders conducted market research and found Kellogg's Nutri-Grain to be the top healthy snack bar competitor, while energy bars like Lucozade were less well known. Activ-8 is priced competitively at 69p then 79p to target both markets. It will be placed in sports venues and shops to reach both athletes and general snackers. Initial promotion will focus on the sports market where there is more room for growth.

1. Activ-8 Joe Collins, Tom Standen, Liam Saphier and Joe Heyworth