Brand Root - Hair Energy

1. FEBRUARY 2017
BRAND ROOT

2. TRUTH
FEBRUARY 2017
Story creates the ability of understanding in process, never fails to knit the words into a life phrase.
By putting the truth in every story, MAKARIZO will be introducing the root of its new brand concept.
0.0 HISTORY
1.0 FORM
2.0 USER
3.0 VALUE
4.0 LOGO
5.0 DESIGN

3. previous glance
FEBRUARY 2017
0.0 HISTORY

4. FEBRUARY 2017
0.1 PREVIOUS GLANCE

5. story behind
FEBRUARY 2017
0.0 HISTORY

6. FEBRUARY 2017
0.2 STORY BEHIND
HAIR
ENERGY
hair care
hair treatment
styling range
COLOR
ENERGY
hair color
range
SKIN
ENERGY
skin care
range
BODY
ENERGY
body care
sun care
fragrance range
Transformative power of natural things in which the source
of life and energy on earth is being the essence of life that
is the SUN, our solar energy.
The story above accompanies our vision that this life-giving
energy is made into naturally healing, repairing and
regenerating products, that will restore everyone’s natural
state of health and well being.

7. technical substance
FEBRUARY 2017
1.0 FORM

8. FEBRUARY 2017
1.1 TECHNICAL SUBSTANCE
DRYNESS OR
DAMAGE
olive oil
royal jelly

9. FEBRUARY 2017
COLOR LOCK
OR SHINE
grape seed
acai berry1.1 TECHNICAL SUBSTANCE

10. FEBRUARY 2017
WHITENING
mulberry plant
lemon extract1.1 TECHNICAL SUBSTANCE

11. FEBRUARY 2017
pomegranate
green tea leaf
ANTI-AGING OR
ANTI-FATIGUE
1.1 TECHNICAL SUBSTANCE

12. FEBRUARY 2017
cucumber
tea tree oil
ANTI-OILY OR
PURIFYING
pink grapefruit
1.1 TECHNICAL SUBSTANCE

13. person to person
FEBRUARY 2017
2.0 USER

14. indifferent
FEBRUARY 2017
2.1 PERSON TO PERSON
energetic
positive
confident
healthy
sexy

15. indifferent
FEBRUARY 2017
2.1 PERSON TO PERSON
energetic
positive
confident
healthy
sexy
Be assured, self-possessed.
Be active, favorable.
Be well, fresh.
Be casual, cold.
Be sure, absolute.
Be exciting, popular.

16. new brand value
FEBRUARY 2017
3.0 VALUE

17. FEBRUARY 2017
natural
soft
fragrant3.1 NEW BRAND VALUE
Our brand value presents to emphasise MAKARIZO’s materials
different from those of other brands.
Our brand value is based upon these characteristics: natural,
soft and fragrant. By tapping these characteristics being our
new brand value in the development of content and
presentation, our customer will engage into our unique
performance and enhance recognition of MAKARIZO by the
customer.

18. FEBRUARY 2017
natural
soft
fragrant3.1 NEW BRAND VALUE
The use of natural extracts, serves the hair aging.
The use of natural ingredients, benefits the hair health.
Creamy texture, brings its sensory.
Easy application, addresses to everyone.
It’s fragrant, appetizing everyone’s mood.
It’s fragrant, enticing everyone’s soul.

19. new brand logo
FEBRUARY 2017
4.0 LOGO

20. FEBRUARY 2017
4.1 NEW BRAND LOGO
Our brand logo delivers a message about our value to bold
MAKARIZO’s dreams in each substance.
Our brand logo is based upon its story behind visualization:
applying the energy of the SUN. Being clear to each of our
customer for winning a part of our customer’s trustworthy
brand market and learn sustainably to reach our customer’s
satisfaction.

21. FEBRUARY 2017
5.0 DESIGN
new design

22. FEBRUARY 2017
5.1 NEW DESIGN