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ACQUISITION OF
CHRIS-CRAFT
June 4, 2018
2
This presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act
of 1995. Investors are cautioned that forward-looking statements are inherently uncertain and involve potential risks and
uncertainties. Potential risks and uncertainties include the Company’s ability to achieve the expected financial results for the
acquisition, the ability to recognize expected synergies and factors that may affect the Company’s plans for operating the
acquired business. A number of factors could cause actual results to differ materially from the forward-looking statements,
including, but not limited to increases in interest rates, availability of credit, low consumer confidence, availability of labor,
significant increase in repurchase obligations, inadequate liquidity or capital resources, availability and price of fuel, a
slowdown in the economy, increased material and component costs, availability of chassis and other key component parts,
sales order cancellations, slower than anticipated sales of new or existing products, new product introductions by
competitors, the effect of global tensions, integration of operations relating to mergers and acquisitions activities, business
interruptions, any unexpected expenses related to ERP, risks related to compliance with debt covenants and leverage
ratios, and other factors. Additional information concerning certain risks and uncertainties that could cause actual results to
differ materially from that projected or suggested is contained in the Company's filings with the Securities and Exchange
Commission (SEC) over the last 12 months, copies of which are available from the SEC or from the Company upon
request. The Company disclaims any obligation or undertaking to disseminate any updates or revisions to any forward
looking statements contained in this presentation or to reflect any changes in the Company's expectations after the date of
this presentation or any change in events, conditions or circumstances on which any statement is based, except as required
by law.
Forward Looking Statements
Iconic Brands with Deep Heritage
3
4
A Compelling Acquisition for Winnebago
 Aligns with Winnebago’s strategy to further diversify portfolio and add new growth platforms within outdoor lifestyle market
 Attractive point of entry into marine market – both Chris-Craft and marine market have significant runway for growth
 Unique opportunity to add legendary Chris-Craft brand – a natural fit with flagship Winnebago brand and rapidly emerging
Grand Design brand, giving Winnebago Industries a portfolio of three leading brands to bring to market
 Strong strategic fit between RV and marine markets and business model similarities between Winnebago and Chris-Craft
 Talented employees with shared commitment to craftsmanship and focus on quality, service and innovation
 Similar premium business models with shared approach to brands, product design, manufacturing, dealer network and
suppliers
 Platform for expanded revenue growth opportunities – organic growth for Chris-Craft and potential to consider additional
inorganic growth opportunities within the marine market
 Transaction expected to be immediately accretive to fiscal 2019 EPS
Strategic
Cultural
Financial
 Global brand recognized worldwide for providing an iconic marine experience and a symbol of American boating for over 140
years
 Experienced management team that has been in place since 2001
 Portfolio of 18 boat models ranging from 21’-38’ with distinct design appeal and highly customizable configurations suitable
for a range of recreational activities
 Carefully controlled “built-to-order” manufacturing and dealer inventory management – provides opportunity to share best
practices with similar Winnebago model
 170,000 square foot, non-union, integrated manufacturing facility in Sarasota, FL
 Opportunity to increase scale through additional investment
Chris-Craft Overview
5
Brand, Leadership
and Product
Lineup
Manufacturing
Capabilities
Global
Distribution &
Customer Base
 Multi-brand network of over 90 contracted dealers and 123 global sales locations
 Boats sold in over 50 different countries since 2010
 Luxury customer base that is typically less sensitive to fluctuations in the economic cycle
Brand,
Leadership
and Product
Lineup
Broad Portfolio of Sterndrive and Outboard Boats
6
CAPRI SERIES
Sizes: 21’ 27’
LAUNCH 28 GT
Sizes: 28’
CALYPSO SERIES
Sizes: 26’ 30’
CATALINA SERIES
Sizes: 26’ 30’ 34’
STERNDRIVEOUTBOARD
CORSAIR SERIES
Sizes: 27’ 30’ 34’
LAUNCH SERIES
Sizes: 23’ 27’ 30’ 34’ 38’
Compelling Marine Market Dynamics
7
146 155
166
179 189
$4.7
$5.4
$6.4
$7.6
$8.2
0
2
4
6
8
10
0
100
200
300
400
500
2012 2013 2014 2015 2016
RetailUnits(‘000)
New Powerboat Retail Sales in the US
RetailValues(US$bn)
Source: NMMA
Note: Powerboat includes outboards, sterndrives, inboard (ski/wakeboard boat, and cruisers),
and jet boats.
Positive Market Fundamentals
 Attractive inventory levels across industry; limited used
boat inventory driving demand for new boat purchases
 Retail sales have yet to reach historical levels despite
favorable economic climate – supports room for growth
 Pent-up demand and increasing registrations support
long-term market growth
Long-Term Secular Growth Dynamics
 >140 million individuals (>35% of U.S. households) went
boating in 2016, 17 million of whom were first-time
participants
 >30% of first-time boaters were Hispanic, compared to
10% of active boaters – demographic continues to
emerge as a key user group
A Natural Adjacency for Winnebago
8
(1) Source: NMMA Recreational Boating Participation Study
Brand Positioning
Winnebago has a successful history of
nurturing iconic brands with a common focus
on better/best market segments
Dealers
Both Winnebago and Chris-Craft are focused
on strategic channel partner relationships,
especially with independent dealers
Manufacturing & Design
Similar manufacturing processes and
components with a focus on finely crafted
interior/exterior design; vertical integration is a
core competency for both companies
Supply Chain
Meaningful supply segment overlap, which is
expected to increase efficiency of design and
manufacturing processes and improve
customer service experience
Lifestyle Intersection
Shared draw of customers to outdoor lifestyle;
similar customer demographics and significant
(>30%) boat and RV ownership crossover(1)
Customer-First Model
Similar business models and focus on the
owner experience; passionate owners and
strong post-sale relationships
Opportunity to Accelerate Chris-Craft’s Growth Strategy
9
Opportunity to leverage Winnebago resources and expertise to accelerate growth initiatives
Increased
Production
Capacity
Investment by
Winnebago to
support
organic
growth
New Models
in Existing
Product Lines
New sizes with stern
drive or outboard
propulsion
options
Expansion and
Improvement of
Dealer Network
Develop global
dealer network
Entry into
New Boat
Categories(1)
Leverage Chris-Craft
brand into new
categories
and sizes
Brand
Extension
Opportunities
Licensing in adjacent
nautically-inspired
categories
(1) Chris-Craft’s current focus is primarily on 21-38’ boats; 90% of all boats sold in the U.S. are <25’
10
Thoughtful Expansion into Marine Market
Winnebago management has spent significant time reviewing the marine market and believes there is
an attractive opportunity to use Chris-Craft as an initial entry point and expand over time
Chris-Craft Organic Growth
and Continued Investment
 Near-term expansion opportunity of
existing facility
 Opportunity to scale production
processes in neighboring areas
over time
Explore Strategic Growth
to Scale Winnebago’s
Marine Platform
 Significant fragmentation in the
industry presents the opportunity to:
– Leverage Chris-Craft into new
categories
– Acquire other strong brands
Acquire and
Integrate Chris-Craft
 Initial entry into marine market
 Provides strong brand and
platform for future growth
 Builds on platform of RV brands
Strong Culture & Organization
11
Shared Values
 Both Winnebago and Chris-Craft share a focus on product quality, the finest craftsmanship, exceptional
service and constant innovation
 Similar employee-focused culture, with emphasis on developing and retaining talent
Leadership & Organizational Structure
 Strong leadership team with successful track record and significant industry experience
 Stephen Heese will continue to lead the Chris-Craft business as its President, reporting directly to Michael
Happe
 Expect to maintain Chris-Craft’s Sarasota, Florida facility
 Chris-Craft will operate as a distinct business unit within a new “Other” operating segment, which will also
include Winnebago’s Specialty Vehicles business and various corporate initiatives
Positive Financial Impact
12
Undisclosed transaction value, expected to be paid with cash on hand and debt
Provides platform to drive expanded revenue growth opportunities
Transaction expected to be immediately accretive to fiscal 2019 EPS
Continue to expect to reach our goal of 1.5x or lower Debt-to-EBITDA by end-Fiscal 2018
Aligned with Strategic Priorities
Strengthen and Expand
Core RV Business
Reenergize Motorized; Invest in
Towable Growth
2
1
Build a High
Performance Culture
Create Unique Blend of Leadership,
Accountability and Giving
Elevate Excellence
in Operations
Drive Higher Levels of Safety,
Quality, and Productivity
3
Expand to New,
Profitable Markets
Investigate Diversification –
Inside & Outside of RVs
5
Leverage Innovation
& Digital Engagement
Create Connected Customer
Advocacy
4
13
+
TBD
Winnebago Industries: Three Leading Brands
14

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Acquisition of Chris-Craft

  • 2. 2 This presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are inherently uncertain and involve potential risks and uncertainties. Potential risks and uncertainties include the Company’s ability to achieve the expected financial results for the acquisition, the ability to recognize expected synergies and factors that may affect the Company’s plans for operating the acquired business. A number of factors could cause actual results to differ materially from the forward-looking statements, including, but not limited to increases in interest rates, availability of credit, low consumer confidence, availability of labor, significant increase in repurchase obligations, inadequate liquidity or capital resources, availability and price of fuel, a slowdown in the economy, increased material and component costs, availability of chassis and other key component parts, sales order cancellations, slower than anticipated sales of new or existing products, new product introductions by competitors, the effect of global tensions, integration of operations relating to mergers and acquisitions activities, business interruptions, any unexpected expenses related to ERP, risks related to compliance with debt covenants and leverage ratios, and other factors. Additional information concerning certain risks and uncertainties that could cause actual results to differ materially from that projected or suggested is contained in the Company's filings with the Securities and Exchange Commission (SEC) over the last 12 months, copies of which are available from the SEC or from the Company upon request. The Company disclaims any obligation or undertaking to disseminate any updates or revisions to any forward looking statements contained in this presentation or to reflect any changes in the Company's expectations after the date of this presentation or any change in events, conditions or circumstances on which any statement is based, except as required by law. Forward Looking Statements
  • 3. Iconic Brands with Deep Heritage 3
  • 4. 4 A Compelling Acquisition for Winnebago  Aligns with Winnebago’s strategy to further diversify portfolio and add new growth platforms within outdoor lifestyle market  Attractive point of entry into marine market – both Chris-Craft and marine market have significant runway for growth  Unique opportunity to add legendary Chris-Craft brand – a natural fit with flagship Winnebago brand and rapidly emerging Grand Design brand, giving Winnebago Industries a portfolio of three leading brands to bring to market  Strong strategic fit between RV and marine markets and business model similarities between Winnebago and Chris-Craft  Talented employees with shared commitment to craftsmanship and focus on quality, service and innovation  Similar premium business models with shared approach to brands, product design, manufacturing, dealer network and suppliers  Platform for expanded revenue growth opportunities – organic growth for Chris-Craft and potential to consider additional inorganic growth opportunities within the marine market  Transaction expected to be immediately accretive to fiscal 2019 EPS Strategic Cultural Financial
  • 5.  Global brand recognized worldwide for providing an iconic marine experience and a symbol of American boating for over 140 years  Experienced management team that has been in place since 2001  Portfolio of 18 boat models ranging from 21’-38’ with distinct design appeal and highly customizable configurations suitable for a range of recreational activities  Carefully controlled “built-to-order” manufacturing and dealer inventory management – provides opportunity to share best practices with similar Winnebago model  170,000 square foot, non-union, integrated manufacturing facility in Sarasota, FL  Opportunity to increase scale through additional investment Chris-Craft Overview 5 Brand, Leadership and Product Lineup Manufacturing Capabilities Global Distribution & Customer Base  Multi-brand network of over 90 contracted dealers and 123 global sales locations  Boats sold in over 50 different countries since 2010  Luxury customer base that is typically less sensitive to fluctuations in the economic cycle Brand, Leadership and Product Lineup
  • 6. Broad Portfolio of Sterndrive and Outboard Boats 6 CAPRI SERIES Sizes: 21’ 27’ LAUNCH 28 GT Sizes: 28’ CALYPSO SERIES Sizes: 26’ 30’ CATALINA SERIES Sizes: 26’ 30’ 34’ STERNDRIVEOUTBOARD CORSAIR SERIES Sizes: 27’ 30’ 34’ LAUNCH SERIES Sizes: 23’ 27’ 30’ 34’ 38’
  • 7. Compelling Marine Market Dynamics 7 146 155 166 179 189 $4.7 $5.4 $6.4 $7.6 $8.2 0 2 4 6 8 10 0 100 200 300 400 500 2012 2013 2014 2015 2016 RetailUnits(‘000) New Powerboat Retail Sales in the US RetailValues(US$bn) Source: NMMA Note: Powerboat includes outboards, sterndrives, inboard (ski/wakeboard boat, and cruisers), and jet boats. Positive Market Fundamentals  Attractive inventory levels across industry; limited used boat inventory driving demand for new boat purchases  Retail sales have yet to reach historical levels despite favorable economic climate – supports room for growth  Pent-up demand and increasing registrations support long-term market growth Long-Term Secular Growth Dynamics  >140 million individuals (>35% of U.S. households) went boating in 2016, 17 million of whom were first-time participants  >30% of first-time boaters were Hispanic, compared to 10% of active boaters – demographic continues to emerge as a key user group
  • 8. A Natural Adjacency for Winnebago 8 (1) Source: NMMA Recreational Boating Participation Study Brand Positioning Winnebago has a successful history of nurturing iconic brands with a common focus on better/best market segments Dealers Both Winnebago and Chris-Craft are focused on strategic channel partner relationships, especially with independent dealers Manufacturing & Design Similar manufacturing processes and components with a focus on finely crafted interior/exterior design; vertical integration is a core competency for both companies Supply Chain Meaningful supply segment overlap, which is expected to increase efficiency of design and manufacturing processes and improve customer service experience Lifestyle Intersection Shared draw of customers to outdoor lifestyle; similar customer demographics and significant (>30%) boat and RV ownership crossover(1) Customer-First Model Similar business models and focus on the owner experience; passionate owners and strong post-sale relationships
  • 9. Opportunity to Accelerate Chris-Craft’s Growth Strategy 9 Opportunity to leverage Winnebago resources and expertise to accelerate growth initiatives Increased Production Capacity Investment by Winnebago to support organic growth New Models in Existing Product Lines New sizes with stern drive or outboard propulsion options Expansion and Improvement of Dealer Network Develop global dealer network Entry into New Boat Categories(1) Leverage Chris-Craft brand into new categories and sizes Brand Extension Opportunities Licensing in adjacent nautically-inspired categories (1) Chris-Craft’s current focus is primarily on 21-38’ boats; 90% of all boats sold in the U.S. are <25’
  • 10. 10 Thoughtful Expansion into Marine Market Winnebago management has spent significant time reviewing the marine market and believes there is an attractive opportunity to use Chris-Craft as an initial entry point and expand over time Chris-Craft Organic Growth and Continued Investment  Near-term expansion opportunity of existing facility  Opportunity to scale production processes in neighboring areas over time Explore Strategic Growth to Scale Winnebago’s Marine Platform  Significant fragmentation in the industry presents the opportunity to: – Leverage Chris-Craft into new categories – Acquire other strong brands Acquire and Integrate Chris-Craft  Initial entry into marine market  Provides strong brand and platform for future growth  Builds on platform of RV brands
  • 11. Strong Culture & Organization 11 Shared Values  Both Winnebago and Chris-Craft share a focus on product quality, the finest craftsmanship, exceptional service and constant innovation  Similar employee-focused culture, with emphasis on developing and retaining talent Leadership & Organizational Structure  Strong leadership team with successful track record and significant industry experience  Stephen Heese will continue to lead the Chris-Craft business as its President, reporting directly to Michael Happe  Expect to maintain Chris-Craft’s Sarasota, Florida facility  Chris-Craft will operate as a distinct business unit within a new “Other” operating segment, which will also include Winnebago’s Specialty Vehicles business and various corporate initiatives
  • 12. Positive Financial Impact 12 Undisclosed transaction value, expected to be paid with cash on hand and debt Provides platform to drive expanded revenue growth opportunities Transaction expected to be immediately accretive to fiscal 2019 EPS Continue to expect to reach our goal of 1.5x or lower Debt-to-EBITDA by end-Fiscal 2018
  • 13. Aligned with Strategic Priorities Strengthen and Expand Core RV Business Reenergize Motorized; Invest in Towable Growth 2 1 Build a High Performance Culture Create Unique Blend of Leadership, Accountability and Giving Elevate Excellence in Operations Drive Higher Levels of Safety, Quality, and Productivity 3 Expand to New, Profitable Markets Investigate Diversification – Inside & Outside of RVs 5 Leverage Innovation & Digital Engagement Create Connected Customer Advocacy 4 13 + TBD
  • 14. Winnebago Industries: Three Leading Brands 14