Accounting involves collecting, analyzing, and communicating financial information. It includes financial accounting for external users and managerial accounting for internal users. Certified Public Accountants (CPAs) are licensed to offer accounting services to the public. The Big Four accounting firms offer tax services, consulting, auditing, and management advisory services. Case competitions involve teams working to solve problems for companies, such as issues with customer loyalty or marketing. Corporate finance encompasses activities related to running a corporation, including investment banking, stocks, bonds, and returns on investments.

1. Accounting &
Corporate Finance

2. What is accounting?
● Accountancy - Is a comprehensive system for collection, analyzing, and
communicating financial information to a firm’s owners and employees, to the
public, and to various regulatory agencies.
● Financial Accounting system is concerned with external information users:
consumer groups, unions, stockholders, suppliers, creditors, and government
agencies.
● Managerial Accounting serves internal users: sales representatives or agents.
● Certified Public Accountant (CPA) - accountant licensed by the state and
offering services to the public.

3. The Big Four

4. Four Service Lines
● Tax Services - assistance provided by CPAs for tax preparation and tax
planning.
● Consulting - When a group of business experts from a CPA firm provides a
company with advice to solve their issues.
● Audit - examines a company’s Accounting Information System to determine
whether financial reports reliably represent its operations.
● Management Advisory - CPA firm provides companies assistance in areas
such as financial planning, informational technology, and other sectors.

5. Case Competition
What is a Case Competition?
● A case competition involves involves working as a team to find an efficient
for a local or non-existent company various problems.
● These problems may include problems including customer loyalty,
competitor dominating sales, or marketing issues.

6. Corporate Finance
● Corporate Finance includes all that is concerned with
stockholder’s value to investment banking.
● Consists of the financial activities related to running a
corporation.

7. Investing in Stocks
● Initial Public Offering - first sale of a
company’s stock to the general
public.
● Common Stock - Most basic form
of equity ownership of a company.
● Blue Chip Stock - Common stock
issued by well-established and
respected companies with a sound
financial history and stable pattern
of dividend payouts.

8. Return on Investments
● Price Appreciation - increase in the dollar value of an
investment.
● Total Return - Current Dividend payment + Capital Gain /
Original Investment x 100
● Dividends - payment to shareholders
● Bull & Bearish Market - terms to describe the financial
conditions of the stock market.

9. Stock Exchanges
● Organization of individuals
coordinated to provide an
institutional auction setting in
which stocks can be bought and
sold.
● NYSE
● Nasdaq
● S&P 500
● DJIA

10. Corporate Bonds
● Formal Pledge obligating the issue to pay interest periodically and repay the
principal at maturity.
● Maturity Date - Future date when repayment of a bond is due from the bond
● Face Value - amount of money that the bond buyer lent the issuer and that
lender will receive on repayment.
● Safer Investment

11. Any Questions?