Financial management provides a conceptual framework for making financial decisions to help individuals and businesses grow financially. It involves acquiring, financing, and managing assets to achieve overall goals. The key financial decisions are investment, financing, and managing working capital. Investment decisions evaluate projects and allocate capital. Financing decisions determine optimal debt-equity ratios. Working capital management balances short-term liquidity and long-term profitability. Together, these decisions aim to maximize shareholder wealth over the long run.