1. The document discusses the challenges of implementing big data initiatives, including sizing infrastructure, finding skilled professionals, and managing changing priorities over time.
2. It recommends partnering with a managed services provider to simplify big data implementation and gain expertise, flexibility, and time-to-market benefits.
3. The CenturyLink big data solutions suite includes managed Hadoop and analytics platforms to optimize data storage, integration, and analysis for customers.
The last year has put a new lens on what speed to insights actually mean - day-old data became useless, and only in-the-moment-insights became relevant, pushing data and analytics teams to their breaking point. The results, everyone has fast forwarded in their transformation and modernization plans, and it's also made us look differently at dashboards and the type of information that we're getting the business. Join this live event and hear about the data teams ditching their dashboards to embrace modern cloud analytics.
The presentation is a introduction to Big Data and analytics, how to go about enabling big data and analytics in our company, what are the main differences between big data analytics vs. traditional analytics and how to get started.
This material was used at the SAS Big Data Analytics event held in Helsinki on 19th of April 2011.
The slides are copyright of Accenture.
The last year has put a new lens on what speed to insights actually mean - day-old data became useless, and only in-the-moment-insights became relevant, pushing data and analytics teams to their breaking point. The results, everyone has fast forwarded in their transformation and modernization plans, and it's also made us look differently at dashboards and the type of information that we're getting the business. Join this live event and hear about the data teams ditching their dashboards to embrace modern cloud analytics.
The presentation is a introduction to Big Data and analytics, how to go about enabling big data and analytics in our company, what are the main differences between big data analytics vs. traditional analytics and how to get started.
This material was used at the SAS Big Data Analytics event held in Helsinki on 19th of April 2011.
The slides are copyright of Accenture.
Data is cheap; strategy still matters by Jason LeeData Con LA
Abstract:- What could a Strategy Consulting firm have to do with or say about big data? We see Big Data leading the way on new products but also disrupting our clients business processes and business models. For many clients and big data fans, the temptation is to think big data and machine learning disrupt the need for strategy. Just throw the data in the lake and a bunch of programmers with machine learning fishing poles and we will be done. Here is a rapid-fire review of what really happens Use case 1: Use case 2: Use case 3: What did we learn working with these clients? Strategy still matters: Data is cheap; attention is not. While data and computational power are increasingly plentiful, people have limited attention and energy. Complexity can kill not so much in the model itself but in how it affects processes and decisions. Data is not so cheap after all. We continue to underappreciate data architecture, governance, and engineering. These frequently take up most of the effort required for analytics success. Winning with Big Data is often less about the latest technology platform but in our strategy, culture, organizational capabilities, the way we implement algorithms, how we make decisions with data, and the impacts these have on employees and customers.
Accelerating Fast Data Strategy with Data VirtualizationDenodo
"Information from the past won't support the insights of the future - businesses need real-time data," said Forrester Analyst Noel Yuhanna. In this presentation, he explains the challenges of latent data faced by business users, the need to accelerate fast data strategy using data virtualization, and the implications of such strategy.
This presentation is part of the Fast Data Strategy Conference, and you can watch the video here goo.gl/a2xNyZ.
To ensure that Decision Management Systems are analytic and adaptive you must embed the results of data mining and predictive analytics in them. In this webinar you will learn what can be discovered using data mining and predictive analytic techniques and how this can be applied to the decision-making embedded in Decision Management Systems. The role of analytics in predicting risk, fraud and opportunity and the importance of continuous improvement and learning is also be covered.
Modern Integrated Data Environment - Whitepaper | QuboleVasu S
A whit-paper is about building a modern data platform for data driven organisations with using cloud data warehouse with modern data platform architecture
https://www.qubole.com/resources/white-papers/modern-integrated-data-environment
Understanding Big Data: Strategies to Re-envision Decision-Making
Amy Mayer, Vice President, Capgemini
Oracle Analytics Leader, North America
Presented at Oracle OpenWorld 2012
Advanced Analytics and Machine Learning with Data Virtualization (India)Denodo
Watch full webinar here: https://bit.ly/3dMN503
Advanced data science techniques, like machine learning, have proven an extremely useful tool to derive valuable insights from existing data. Platforms like Spark, and complex libraries for R, Python, and Scala put advanced techniques at the fingertips of the data scientists. However, these data scientists spend most of their time looking for the right data and massaging it into a usable format. Data virtualization offers a new alternative to address these issues in a more efficient and agile way.
Watch this session to learn how companies can use data virtualization to:
- Create a logical architecture to make all enterprise data available for advanced analytics exercise
- Accelerate data acquisition and massaging, providing the data scientist with a powerful tool to complement their practice
- Integrate popular tools from the data science ecosystem: Spark, Python, Zeppelin, Jupyter, etc
Think big data, and think opportunity. That is, think beyond storing and managing data, and leverage analytics to derive more value than imaginable from your business intelligence. This white paper offers a forward thinking, collaborative approach to analyzing data and changing the way you think about business.
Moving from data to insights: How to effectively drive business decisions & g...Cloudera, Inc.
Firms have become obsessed with data. But the key to competitive advantage is not just more or bigger data or big data technology, it is finding actionable insights from all the data as well as embedding insight in processes and applications. This requires a change in your approach - modernized architecture and embedding insights and data in you business decisions It also requires a change in how your people work systematically to find, test and implement insights. In this webinar, Forrester Vice President and Principal Analyst Brian Hopkins will present results from two years of research into these ideas and recommend to attendees how they can get the most out of their data and analytics to drive effective business decisions and gain competitive advantage.
TDWI Checklist - The Automation and Optimization of Advanced Analytics Based ...Vasu S
A whitepaper of TDWI checklist, drills into the data, tools, and platform requirements for machine learning to to identify goals and areas of improvement for current project
https://www.qubole.com/resources/white-papers/tdwi-checklist-the-automation-and-optimzation-of-advanced-analytics-based-on-machine-learning
This webinar featuring Claudia Imhoff, President of Intelligent Solutions & Founder of the Boulder BI Brain Trust (BBBT), Matt Schumpert, Director of Product Management and Azita Martin, CMO at Datameer, will highlight the latest technology trends in extending BI with big data analytics and the top high impact use cases.
Attendees will hear about:
-- The extended architecture for today's modern analytics environment
-- The Internet of Things (IoT) and big data
-- The evolution of analytics – from descriptive to prescriptive
-- High impact use cases as a result of the changing analytics world
Are you tired of saying “no” when it comes to data? IDC and Talend share insights into how you can deliver data governance with a “yes”.
The reliability of data, and your company’s reputation for protecting it, have become essential to doing business in the data age. Modern data governance works at the speed of business, the scale of data, and still has a human touch so you can say “yes” and deliver trusted data.
Big Data and Hadoop Training batch in Pune is scheduled to commence on December 7th, 2013.This batch will be as per a new revamped four day schedule, contents and focus, based on feedback from participants of earlier courses. The training is conducted in a workshop like environment with an effective blend of hands-on practicals and assignments to augment the fundamental theory covered.
About the Faculty:
He is a Doctorate in Engineering and an industry veteran with more than twenty five years experience in launching new technologies, products and businesses. He has been involved in acquiring five patents for the company that he has worked for.
Big Data Analytics – Why?
Data is now generated by more sources and at ever increasing rates. Examples include Social Media sites, GPS based tracking systems, point of sale equipment, etc. The ability to process such data can provide that essential edge required for business success. Demand for Big Data professionals is rapidly increasing. Knowledge of Big Data can provide an advantage leading to faster professional advancement
About this course
This course on Big Data Analytics for Business is a combination of essential fundamentals, practical techniques, hands-on sessions on Hadoop, and case studies to cement all this together.
By completing this course you will be able to …
Understand fundamentals of analytics: Descriptive, Predictive and Prescriptive Analytics
Know what ‘Big Data’, Map Reduce and Hadoop are all about
Get a grip on the structure of Big Data applications
Effectively use Big Data techniques like Map Reduce and tools like Hadoop, Hive, Hbase, Pig
Choose the most appropriate tools to solve Big Data problems
Identify, propose and lead Big Data projects in your organizations
Course Content -
What is Big Data?
Overview of Big Data tools and techniques
In-depth coverage of Map-reduce techniques to manage Big Data
Hadoop - In Depth
HDFS – In Depth
Installing and managing Hadoop – Hands-on
Introduction to Hadoop Clusters
Hands-on session using native installation and Amazon EMR implementation of Hadoop
The Hadoop ecosystem: Pig, HIVE, HBase, Pig, SQOOP and Flume
Analytics: Descriptive, Predictive and Prescriptive
What is Big Data Analytics
Introducing Analytics in the enterprise: Case Studies
Trends in Big Data Analytics
The course takes a "hands-on" approach to ensure that the basics are understood very well and assimilated concepts are applied in practice.
Essential pre-requisite for practitioner course: Java programming language.
Note: Basic Java Module for participants those who are new to Java.
ASSIST Software Brochure.
ASSIST Software Romania specializes in outsourcing software development projects. Based in Eastern Europe, we are operating in a challenging economy that creates a fertile environment for Information Technology and business outsourcing. Our team has a solid and proven track record, delivering high quality and timely services.
Data is cheap; strategy still matters by Jason LeeData Con LA
Abstract:- What could a Strategy Consulting firm have to do with or say about big data? We see Big Data leading the way on new products but also disrupting our clients business processes and business models. For many clients and big data fans, the temptation is to think big data and machine learning disrupt the need for strategy. Just throw the data in the lake and a bunch of programmers with machine learning fishing poles and we will be done. Here is a rapid-fire review of what really happens Use case 1: Use case 2: Use case 3: What did we learn working with these clients? Strategy still matters: Data is cheap; attention is not. While data and computational power are increasingly plentiful, people have limited attention and energy. Complexity can kill not so much in the model itself but in how it affects processes and decisions. Data is not so cheap after all. We continue to underappreciate data architecture, governance, and engineering. These frequently take up most of the effort required for analytics success. Winning with Big Data is often less about the latest technology platform but in our strategy, culture, organizational capabilities, the way we implement algorithms, how we make decisions with data, and the impacts these have on employees and customers.
Accelerating Fast Data Strategy with Data VirtualizationDenodo
"Information from the past won't support the insights of the future - businesses need real-time data," said Forrester Analyst Noel Yuhanna. In this presentation, he explains the challenges of latent data faced by business users, the need to accelerate fast data strategy using data virtualization, and the implications of such strategy.
This presentation is part of the Fast Data Strategy Conference, and you can watch the video here goo.gl/a2xNyZ.
To ensure that Decision Management Systems are analytic and adaptive you must embed the results of data mining and predictive analytics in them. In this webinar you will learn what can be discovered using data mining and predictive analytic techniques and how this can be applied to the decision-making embedded in Decision Management Systems. The role of analytics in predicting risk, fraud and opportunity and the importance of continuous improvement and learning is also be covered.
Modern Integrated Data Environment - Whitepaper | QuboleVasu S
A whit-paper is about building a modern data platform for data driven organisations with using cloud data warehouse with modern data platform architecture
https://www.qubole.com/resources/white-papers/modern-integrated-data-environment
Understanding Big Data: Strategies to Re-envision Decision-Making
Amy Mayer, Vice President, Capgemini
Oracle Analytics Leader, North America
Presented at Oracle OpenWorld 2012
Advanced Analytics and Machine Learning with Data Virtualization (India)Denodo
Watch full webinar here: https://bit.ly/3dMN503
Advanced data science techniques, like machine learning, have proven an extremely useful tool to derive valuable insights from existing data. Platforms like Spark, and complex libraries for R, Python, and Scala put advanced techniques at the fingertips of the data scientists. However, these data scientists spend most of their time looking for the right data and massaging it into a usable format. Data virtualization offers a new alternative to address these issues in a more efficient and agile way.
Watch this session to learn how companies can use data virtualization to:
- Create a logical architecture to make all enterprise data available for advanced analytics exercise
- Accelerate data acquisition and massaging, providing the data scientist with a powerful tool to complement their practice
- Integrate popular tools from the data science ecosystem: Spark, Python, Zeppelin, Jupyter, etc
Think big data, and think opportunity. That is, think beyond storing and managing data, and leverage analytics to derive more value than imaginable from your business intelligence. This white paper offers a forward thinking, collaborative approach to analyzing data and changing the way you think about business.
Moving from data to insights: How to effectively drive business decisions & g...Cloudera, Inc.
Firms have become obsessed with data. But the key to competitive advantage is not just more or bigger data or big data technology, it is finding actionable insights from all the data as well as embedding insight in processes and applications. This requires a change in your approach - modernized architecture and embedding insights and data in you business decisions It also requires a change in how your people work systematically to find, test and implement insights. In this webinar, Forrester Vice President and Principal Analyst Brian Hopkins will present results from two years of research into these ideas and recommend to attendees how they can get the most out of their data and analytics to drive effective business decisions and gain competitive advantage.
TDWI Checklist - The Automation and Optimization of Advanced Analytics Based ...Vasu S
A whitepaper of TDWI checklist, drills into the data, tools, and platform requirements for machine learning to to identify goals and areas of improvement for current project
https://www.qubole.com/resources/white-papers/tdwi-checklist-the-automation-and-optimzation-of-advanced-analytics-based-on-machine-learning
This webinar featuring Claudia Imhoff, President of Intelligent Solutions & Founder of the Boulder BI Brain Trust (BBBT), Matt Schumpert, Director of Product Management and Azita Martin, CMO at Datameer, will highlight the latest technology trends in extending BI with big data analytics and the top high impact use cases.
Attendees will hear about:
-- The extended architecture for today's modern analytics environment
-- The Internet of Things (IoT) and big data
-- The evolution of analytics – from descriptive to prescriptive
-- High impact use cases as a result of the changing analytics world
Are you tired of saying “no” when it comes to data? IDC and Talend share insights into how you can deliver data governance with a “yes”.
The reliability of data, and your company’s reputation for protecting it, have become essential to doing business in the data age. Modern data governance works at the speed of business, the scale of data, and still has a human touch so you can say “yes” and deliver trusted data.
Big Data and Hadoop Training batch in Pune is scheduled to commence on December 7th, 2013.This batch will be as per a new revamped four day schedule, contents and focus, based on feedback from participants of earlier courses. The training is conducted in a workshop like environment with an effective blend of hands-on practicals and assignments to augment the fundamental theory covered.
About the Faculty:
He is a Doctorate in Engineering and an industry veteran with more than twenty five years experience in launching new technologies, products and businesses. He has been involved in acquiring five patents for the company that he has worked for.
Big Data Analytics – Why?
Data is now generated by more sources and at ever increasing rates. Examples include Social Media sites, GPS based tracking systems, point of sale equipment, etc. The ability to process such data can provide that essential edge required for business success. Demand for Big Data professionals is rapidly increasing. Knowledge of Big Data can provide an advantage leading to faster professional advancement
About this course
This course on Big Data Analytics for Business is a combination of essential fundamentals, practical techniques, hands-on sessions on Hadoop, and case studies to cement all this together.
By completing this course you will be able to …
Understand fundamentals of analytics: Descriptive, Predictive and Prescriptive Analytics
Know what ‘Big Data’, Map Reduce and Hadoop are all about
Get a grip on the structure of Big Data applications
Effectively use Big Data techniques like Map Reduce and tools like Hadoop, Hive, Hbase, Pig
Choose the most appropriate tools to solve Big Data problems
Identify, propose and lead Big Data projects in your organizations
Course Content -
What is Big Data?
Overview of Big Data tools and techniques
In-depth coverage of Map-reduce techniques to manage Big Data
Hadoop - In Depth
HDFS – In Depth
Installing and managing Hadoop – Hands-on
Introduction to Hadoop Clusters
Hands-on session using native installation and Amazon EMR implementation of Hadoop
The Hadoop ecosystem: Pig, HIVE, HBase, Pig, SQOOP and Flume
Analytics: Descriptive, Predictive and Prescriptive
What is Big Data Analytics
Introducing Analytics in the enterprise: Case Studies
Trends in Big Data Analytics
The course takes a "hands-on" approach to ensure that the basics are understood very well and assimilated concepts are applied in practice.
Essential pre-requisite for practitioner course: Java programming language.
Note: Basic Java Module for participants those who are new to Java.
ASSIST Software Brochure.
ASSIST Software Romania specializes in outsourcing software development projects. Based in Eastern Europe, we are operating in a challenging economy that creates a fertile environment for Information Technology and business outsourcing. Our team has a solid and proven track record, delivering high quality and timely services.
Simplifying IoT App Development - A Whitepaper by RapidValueRapidValue
This whitepaper provides a step by step guide to build IoT application on Azure without using complex hardware.This paper also illustrates a detailed approach on building an IoT application without using complex hardware. This paper is a guide for technical and non- technical professionals to get started on IoT development. It explains how you can build and
try out a basic solution using a simulator device on your PC that can send trigger events to the Azure IoT Hub rather than having a need to buy or build an actual hardware device.
All business sizes can benefit from better use of their data to gain insights, how the cloud can help overcome common data challenges and accelerate transformation with the cloud technology
https://www.rapyder.com/cloud-data-analytics-services/
Foundational Strategies for Trust in Big Data Part 1: Getting Data to the Pla...Precisely
Teams working on new business initiatives, whether for enhancing customer engagement, creating new value, or addressing compliance considerations, know that a successful strategy starts with the synchronization of operational and reporting data from across the organization into a centralized repository for use in advanced analytics and other projects. However, the range and complexity of data sources as well as the lack of specialized skills needed to extract data from critical legacy systems often causes inefficiencies and gaps in the data being used by the business.
The first part of our webcast series on Foundation Strategies for Trust in Big Data provides insight into how Syncsort Connect with its design once, deploy anywhere approach supports a repeatable pattern for data integration by enabling enterprise architects and developers to ensure data from ALL enterprise data sources– from mainframe to cloud – is available in the downstream data lakes for use in these key business initiatives.
Big Data is Here for Financial Services White PaperExperian
Conquering Big Data Challenges
Financial institutions have invested in Big Data for many years, and new advances in technology infrastructure have opened the door for leveraging data in ways that can make an even greater impact on your business.
Learn how Big Data challenges are easier to overcome and how to find opportunities in your existing data and scale for the future.
Data Virtualization, a Strategic IT Investment to Build Modern Enterprise Dat...Denodo
This content was presented during the Smart Data Summit Dubai 2015 in the UAE on May 25, 2015, by Jesus Barrasa, Senior Solutions Architect at Denodo Technologies.
In the era of Big Data, IoT, Cloud and Social Media, Information Architects are forced to rethink how to tackle data management and integration in the enterprise. Traditional approaches based on data replication and rigid information models lack the flexibility to deal with this new hybrid reality. New data sources and an increasing variety of consuming applications, like mobile apps and SaaS, add more complexity to the problem of delivering the right data, in the right format, and at the right time to the business. Data Virtualization emerges in this new scenario as the key enabler of agile, maintainable and future-proof data architectures.
Booz Allen Hamilton uses its Cloud Analytics Reference Architecture to build technology infrastructures that can withstand the weight of massive datasets – and deliver the deep insights organizations need to drive innovation.
Is your big data journey stalling? Take the Leap with Capgemini and ClouderaCloudera, Inc.
Transitioning to a Big Data architecture is a big step; and the complexity of moving existing analytical services onto modern platforms like Cloudera, can seem overwhelming.
Data Analytics has become a powerful tool to drive corporates and businesses. check out this 6 Reasons to Use Data Analytics. Visit: https://www.raybiztech.com/blog/data-analytics/6-reasons-to-use-data-analytics
How In-memory Computing Drives IT SimplificationSAP Technology
Discover how the in-memory technology of SAP HANA can reduce complexity and simplify the IT landscape to foster real-time results, innovation and lower costs.
Top 5 Business Intelligence (BI) Trends in 2013Siva Shanmugam
Below are a few trends that we believe are going to gain momentum this year.
Agile IM
Cloud BI / SaaS BI
Mobile Business Intelligence
Analytics
Big Data
It is a fascinating, explosive time for enterprise analytics.
It is from the position of analytics leadership that the enterprise mission will be executed and company leadership will emerge. The data professional is absolutely sitting on the performance of the company in this information economy and has an obligation to demonstrate the possibilities and originate the architecture, data, and projects that will deliver analytics. After all, no matter what business you’re in, you’re in the business of analytics.
The coming years will be full of big changes in enterprise analytics and data architecture. William will kick off the fifth year of the Advanced Analytics series with a discussion of the trends winning organizations should build into their plans, expectations, vision, and awareness now.
Data as a Service (DaaS): The What, Why, How, Who, and WhenRocketSource
Data as a Service (DaaS) is one of the most ambiguous offerings in the "as a service" family. Yet, in today's world, data and analytics are key to building a competitive advantage. We're clearing up the confusion around DaaS and helping your company understand when and how to tap into this service.
Modern Data Challenges require Modern Graph TechnologyNeo4j
This session focuses on key data trends and challenges impacting enterprises. And, how graph technology is evolving to future-proof data strategy and architectures.
6 stages of smart data at the Tour de FranceDImension Data
How do you get smart about big data in your business? This is how we put data analytics into action at the Tour de France 2015. Follow these 6 simple steps to achieve smarter data.
What is big data?
Big data is a mix of structured, semi-structured, and unstructured data gathered by organizations that can be dug for data and used in machine learning projects, predictive modeling, and other advanced analytics applications.
Systems that process and store big data have turned into a typical part of data the board architectures in organizations, joined with tools that support big data analytics uses. Big data is regularly portrayed by the three V's:
the enormous volume of data in numerous environments; • the wide variety of data types regularly stored in big data systems, and
the velocity at which a significant part of the data is created, gathered and processed.
These characteristics were first recognized in 2001 by Doug Laney, then, at that point, an analyst at consulting firm Meta Group Inc.; Gartner further promoted them after it gained Meta Group in 2005. All the more as of late, several other V's have been added to various descriptions of big data, including veracity, value and variability.
Albeit big data doesn't liken to a specific volume of data, big data deployments frequently involve terabytes, petabytes, and even exabytes of data made and gathered over time.
2. AcceleratingTime-to-Success forYour Big Data Initiatives2
Big data has gone mainstream. Everywhere you look, people
are talking about how to unlock value from the massive, ever-
growing volumes of information residing within and beyond
traditional data repositories.
And it’s not just talk. According to a Forrester Consulting survey,
61 percent of IT decision-makers are leveraging Hadoop in proof-
of-concept (POC) or production environments — and another
20 percent are planning to.1 Why are big data projects front
and center? Because by improving decision-making, they can
profoundly impact nearly every aspect of your business, from
operational efficiencies and product development to customer
interactions and management processes.
Imagine, for example, if you could identify patterns that enable
you to predict — and ultimately avoid — manufacturing line
and shipment delivery problems. Or if you could increase sales
through a recommendation engine for online purchases that
factors in everything from purchase history to demographic
patterns in real-time, and instantly presents tailored product
options and pricing. Or if by applying a big data approach to
marketing campaign analysis, you could optimize margins
across channels.
The use cases are far-reaching. In addition to the examples
above, big data practices are commonly applied to data lake/data
refinery projects, risk, fraud and compliance applications. They’re
also ideal for improving customer churn and experience, better
understanding of consumer sentiment and social listening, as
well as for machine-generated data analyses.
Complexities Inherent in Big Data
Implementations
Although envisioning how big data projects can benefit your business is relatively easy, making them happen is anything but.The
challenges become evident as soon as you start the process and only get more complex over time. Consider what you need to factor
into your plans:
Sizing and Budget: Building out a big data infrastructure — with the compute, storage, security and network bandwidth to handle
large, growing volumes of data — can be costly. How much infrastructure do you need? Should you prepare for a POC or a full-scale
implementation? What kind of growth do you anticipate? Do you have enough data center capacity and, if not, do you have the
budget to expand? And how will you mitigate the risk of technology obsolescence?
3. Three key variables will affect your infrastructure sizing requirements: use cases, data sources and data retention. If any of these
grow significantly in scope, you may find yourself scrambling to expand your system. But if all of them ramp quickly, the challenges
can be overwhelming.
1. Use cases: Once you start realizing success from your
initial project, chances are that business leaders across your
enterprise will want to leverage data-driven strategies —
and your environment — for a multitude of new use cases.
2. Data sources: The sources your company has been
analyzing are probably a small subset of what is available.
According to Forrester Research, most organizations are
analyzing only about 12 percent of their data2
. To handle
more use cases, the number and type of data sources that
feed into your environment will most assuredly expand. IDC
predicts that the global universe of data will about double
every two years, reaching 40,000 exabytes or 40 trillion
gigabytes by 20203
. Even if the data you analyze multiplies
at a fraction of this rate, it can quickly push the limits of
your infrastructure.
3. Data retention periods: Requirements around data retention
will change if the need for long-term trend analyses grows
or if government policies dictate that you retain certain
types of information, requiring data to be stored for many
more months and years.
v
Big Data Solution Evolution
Business Insight (Analytics)
and Integration Services
Big Data Application
Lifecycle Management
Big Data Foundation
Services
Content Management eCommerce
Complementary CenturyLink Solutions Services
CenturyLink
Database
as a Service
CenturyLink
Disaster
Recovery
DATA INTEGRATION
The Seven Qualities of Production Systems Applied to Big Data
QUALITY WHAT IT MEANS
1 Experience Users’ perceptions of the usefulness, usability, and desirability of the application
2 Availability The readiness of the service or application to perform its functions when needed
3 Performance The speed to perform functions to meet business and user expectations
4 Scalability Handle increasing or decreasing volumes of transactions, services, and data
5 Adaptability The ease with which an application or service can be changed or extended
6 Security Supports the security properties of confidentiality, integrity, authentication, authorization, and nonrepudiation
7 Economy Minimize cost to build, operate, change an application or service without compromising its business value
Performance: Your users must be able to access and analyze data from distant and disparate sources as though it were local. Having
sufficient compute power and an infrastructure sized to your application are critical for rapid analysis. In addition, the closer the data
center is to users, the better the performance. Is your infrastructure adequate and your data center close enough? Can your users
reliably access what they need when they need it?
Complimenting CenturyLink Solutions Services
4. AcceleratingTime-to-Success forYour Big Data Initiatives4
Timing: In this economy, every day you’re not applying big data
practices is a day you’re losing ground to competitors who are.
Your IT department may be able to stand up a test environment
in a few months, but you’ll likely have to go in the queue for
production development. And each time you need to change, you
may have to go back in the queue and wait out the procurement
cycle. How much time are you willing to let pass?
In-house Skills: Your existing IT team may be able to handle a
big data POC project. However, the skills required for production-
grade big data management and analysis are a different animal
altogether. Finding big data professionals to handle a production
initiative is far from easy. According to McKinsey Co., demand
for those professionals in the U.S. alone will exceed the available
supply by 140,000 to 190,000 positions by 2018.4
Keep in mind that different tradeoffs may apply at different points
in your implementation cycle. For instance, if you’re focusing
on a new use case POC, you may only need to support a few
requirements using dummy data. In this case, your current
infrastructure and staff are probably sufficient. However, when
you move to production using real data, security is going to be
important, especially if the data is sensitive. If you are budget-
constrained, you may need to allocate more resources to
security measures than, say, compute. Likewise, use cases that
emerge down the road may require long-term storage while
others may be more dependent on real-time analysis where
retention is shorter, but performance — and therefore, compute
power, infrastructure size, data center location and bandwidth
— is critical. With all of these tradeoffs, the need to regularly
reassess and accommodate changing big data priorities adds to
an already complex picture.
Managed Services:
The Rx for Big Data Initiatives
The reality is that most organizations don’t have the infrastructure, expertise, budget and/or desire to implement, effectively scale
and manage an enterprise-grade big data environment. Instead, many choose to partner with a big data managed services provider.
Here’s why:
• Time-to-market: The right partner can quickly provide the
infrastructure that best suits your implementation. As new
use cases come on board, they can be rapidly deployed and
put into production.
• Flexibility: You don’t have to worry about how to handle
changing priorities. Your partner should have the flexibility to
accommodate all those variables without the tradeoffs that
would be required if you were implementing and managing
your own big data environment. This includes rapidly scaling
up to accelerate results as well as the ability to scale down
as projects end, without suffering investment losses from
under-utilized infrastructure.
• Expertise: The big data experts you would be trying to hire
are already working at your managed services provider.
Right away, you can benefit from the knowledge and
experience they’ve gained from a wide range of big data
projects for clients of all shapes and sizes.
• Simplicity: By going with a managed services provider for
big data, you strip away the complexity. Instead of being
distracted by infrastructure deployment and management
issues, you are freed up to focus on higher-level priorities
and applying data-driven strategies to your business.
5. The CenturyLink Advantage
CenturyLink enables you to optimize management of your data assets so you can make better decisions in real-time. Our offerings
are designed to provide everything enterprises need to conceptualize, implement and scale a world-class big data solution. With more
than 26 petabytes of information under management for enterprise clients and more than 30 percent of the Fortune 500 running on
our platforms, CenturyLink has the technology and expertise required to turn your data into a strategic advantage.
Suite of Big Data Solutions
Our solutions are headlined by CenturyLink Big Data Foundation Services, which combine CenturyLink’s mature global infrastructure
and network connectivity with proven big data software in a fully hosted and managed service. Designed to optimize storage,
integration, retrieval and analysis of all your structured, semi-structured and unstructured data, Big Data Foundation Services includes:
• Cloudera Manager for complete management of the
Hadoop platform. This is where the client components that
interact with the cluster are installed and tools for ingesting
data into the cluster are loaded.
• Enterprise-grade infrastructure as a service, including high-
bandwidth network connectivity with built-in redundancy for
extra reliability; scalability enabled by CenturyLink’s more
than 60 data centers and global Tier 1 MPLS network; as
well as robust security across data center, network and
application layers.
• Flexibility to integrate analytics capabilities and custom
application development as part of a custom solution.
• CenturyLink’s Cognilytics solution brings highly sought after
data implementation and analytical services for big data
applications like Hadoop and SAP HANA. Advanced analytics
capabilities include Model Controller to design, develop and
deploy models, Decision Analyzer to produce analytics, and
Navigator for data visualization.
To round out the CenturyLink big data solution set, we will phase application lifecycle management services into our core offering.The
services will cover all aspects, from specification, development and QA through application deployment and ongoing enhancement.
Enterprise-grade Infrastructure
When it comes to big data projects, infrastructure can mean the difference between success and failure. When you consider the
enormous and ever-growing volumes of data that organizations need to store, access, integrate and analyze, the importance of a
scalable, always-on, high-performing and secure global infrastructure is paramount. CenturyLink has been providing high-performing,
ultra-secure infrastructure for complex applications for more than 15 years.
• Scalability: Our computing infrastructure is at the ready.
With CenturyLink, you never have to worry about compute,
storage, network or physical capacity. With our state-of-the-
art data centers, comprising more than two million square
feet of floor space, we can easily handle whatever you
need, whenever you need it. Elastic bandwidth enables you
to scale connectivity to efficiently handle increased usage,
and gives you the flexibility to scale down, conserving costs
when projects are completed.
6. AcceleratingTime-to-Success forYour Big Data Initiatives6
• Availability and Reliability: CenturyLink’s infrastructure is
available 24/7, wherever your users are located. Data centers
across North America, Europe and Asia deliver 100% uptime
and connect to customer endpoints via CenturyLink’s
advanced Tier 1 IP network. Built on a Multi-Protocol Label
Switching (MPLS) backbone, it ensures fast reroute and core
redundancy, and provides superior reliability with less than
a 50-millisecond network recovery. With this network —
which carries more than 20% of the world’s Internet traffic
and has a global reach of 85 countries — all of your users
can readily access your big data environment. By running
your big data environment in a CenturyLink data center near
you, and by backing up data and additional instances of big
data applications in remote centers that can be instantly
accessed, you ensure business continuity in the event of
weather or power disruptions.
• Performance: With CenturyLink, proximity of data centers
to users is never an issue. Our global footprint is particularly
well-suited for multi-location companies whose users can
access our local data centers.To effectively handle huge
quantities of structured (e.g., relational databases), semi-
structured (e.g., XML files) and unstructured (e.g., basic
text files) data and enable ultra-fast decision-making,
CenturyLink delivers high-bandwidth, low-latency network
connectivity. Our broad range ofTDM and Ethernet access
options and bandwidth scale from 1.5MBps to 10Gbps —
ensuring high performance for any data requirements.
Moreover,Tier 1 connectivity results in superior speed so your
users are served content more quickly.
• Security Compliance: According to IDC, only about half
the information in the digital universe that needs protection
has protection, and the amount of unprotected data will
grow by a factor of 26 to more than 40 percent in 20205
.
To ensure your data is protected and can’t be accessed by
unauthorized users, we provide advanced security at the
physical data center, network and application levels.
To meet the needs of customers in industries with strict regulatory requirements, we provide an environment that enables faster
compliance. For instance, we are compliant with SSAE 16 service controls, and publically traded and ecommerce companies that rely on
our infrastructure to address SOX and PCI standards. Likewise, financial services and healthcare provider organizations have the controls
to meet FISMA and HIPAA requirements.
Big Data Ecosystem
CenturyLink puts your big data environment in context of your broader IT ecosystem. Whether you need an Oracle data warehouse
for your data, analytics to aid decision-making, or want to tie in with ecommerce, SAP or more comprehensive disaster recovery
applications — we can integrate all, or any mix of, these complementary solutions.
8. AcceleratingTime-to-Success forYour Big Data Initiatives8
For more information about CenturyLink Business,
visit www.centurylink.com/enterprise.
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