The document provides guidelines for writing short form stories, recommending they be 300-500 words with compact paragraphs of 2-3 sentences each focusing on a single idea. Headlines should be up to 8 words using colons or hyphens, and key words should be bolded. Images should be included and alt tagged, and lists, galleries, related links, and questions or exclamations can be used to engage readers.

1. • 300-500 words per story
• Compact paragraphs
• 2-3 sentences
• 1 idea per paragraph
• Headlines up to 8 words
• Use colons or hyphens in
the header
• Bold up key words
• Use subheads
• Use images (and alt tag
them)
SEO Cheat
• Use lists and galleries Sheet
• Link to related stories
• Use questions or For more tips on Brand Publishing, visit
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