This document discusses how organizations can transform their database management systems (DBMS) to drive customer engagement and innovation initiatives. It argues that moving from expensive, proprietary DBMS to open-source PostgreSQL can free up 35-80% of IT budgets. This "found money" can then be invested in customer-focused applications, analytics, mobile, and other technologies to strengthen brands and avoid competitive threats. The document presents EnterpriseDB as a partner that can help organizations migrate to their PostgreSQL-based database platform for security, performance, compatibility with other databases, and enterprise-level support.

1. Slide Title
Add Your Own Subtitle Here
Postgres
Transform your
DBMS to drive apps of
engagement innovation

2. Change the
“IT” Lights
Is keeping the
“IT Lights” on
costing you
business and
your future?

3. Transformational Numbers
35% 80% 70+%

4. $
t
$Little Money For
New Initiatives
Competitive Disadvantage
Revenue
DBMS
Customer
Engagement

5. Weak Customer Engagement: Lost Business & Future
Technology Is Wiping Out Companies Faster than Ever –
At today’s rate 3 out of 4 companies listed on the S & P 500 will be dropped into obscurity in the next 15 years.
MIT Technology Review, Sept 2013.

6. Analytics Internet
of Things
Holistic View of
Customer and
Supply Chain
Data
Cloud
Intelligent
Customer Offers
and Service
What if you could fund your customer
Engagement initiatives?
Mobile

7. Become a MORE
Customer-focused
Enterprise
Holistic View of
Customer
Location Aware Event Driven
Intelligent
Recommendations
& Offers
Top Flight
Customer
Service
Anticipate &
Avoid Issues
Thrilled Customers

8. Transform your
DBMS to drive customer
Engagement innovation

9. Analytics
Mobile
Applications
Middle-ware
$ Database Bloat $
Virtual Machine
Operating System
Finding Money in IT
Relative Cost for IT Stack Components
Commodity
Rationalize for Stability
High Value
Invest for Brand

10. Finding Money in IT
35% 80% 70+%
Software Infrastructure
Budget on DBMS (1)
In House DBMS Apps
Candidates to Move Off
Expensive DBMS (2)
Cost Savings (3)
(1) Gartner, Forrester and EDB analysis
(2) The State of Open-Source RDBMS, 2015, Gartner, April 2015
(3) The State of Open-Source RDBMS, 2015, Gartner, April 2015; EDB analysis of customer experiences and market prices

11. The Need for a Game Changer in Operational DB
Value
Maturation
Game Changer

12. Global competition demands investment in customer and
stakeholder engagement technologies that strengthen brand
and usability, avoiding the risk of displacement by new
players in the market!

13. Figure 1
Relational Open-Source DBMS Maturity Evaluation, 2015
Source: Gartner (April 2015)
Figure 2
Relational Open-Source DBMS Maturity Evaluation, 2015
Source: Gartner (April 2015)
Non-Mission Critical Applications Non-Mission Critical Applications
Mission Critical
Applications
Mission Critical
Applications
Total Cost of Ownership Total Cost of Ownership
DBMS Functionality DBMS Functionality
2009 2015
Open-Source DBMS
Commercial
DBA Tools DBA Tools
Availability of
DBA Resources
Availability of
DBA Resources
Getting Money in IT
Gartner: Relational OSDBMS has matured and today can be considered as a standard
infrastructure choice for a large majority for new enterprise applications.

14. Journey to the Money
• Partner with EDB
• Break Free of Expensive DBMS
• Apps Inventory
• Staged Migration
• Build a Migration Baseline
• Get the Money!

15. Partner with EDB
PostgreSQL
Postgres Plus
Advanced Server
Postgres Plus
Cloud Database
TOOLS
Management | Security
High Availability | Performance
SERVICES
Remote DBA | 24 x 7 Support
Professional Services | Training

16. POSTGRES
innovation
ENTERPRISE
reliability
24/7
support
Services
& training
Enterprise-class
features, tools &
compatibility
Indemnification
Product
road-map
Control
Thousands
of developers
Fast
development
cycles
Low cost
No vendor
lock-in
Advanced
features
Enabling commercial
adoption of Postgres
Partner with EDB

17. Everything works
On EDB Postgres
Applications
Running on Oracle
Oracle
Developers
Your BusinessYour AppsYour People
Compatible with:
Database Compatibility with Oracle®

18. Apps of
Innovation
20% of all Apps
Application of Differentiation
60% of all Apps
Application of Record
20% of all Apps
Initial Target:
50 Custom Apps
Web & Mobile
Custom Apps
Custom Apps
Oracle, SAP, MS Prop. Apps
ISV Apps
Applications Inventory
Applications of
Engagement

19. 50 Apps
Pool 50% 30% 20%
Days/App 20 Days 40 Days 60 Days
# of Apps 25 Apps 15 Apps 10 Apps
Net Savings $3.7 Million $2.0 Million $1.2 Million
3yr (Net) ROI 140% 109% 84%
Staged Application Migration Process

20. Iterative and Agile Migration Approach
Find the Sweet Spot
Build the Team
Migrate Deploy
Prioritize and
Plan Migration

21. Build a Migration Baseline
Migration Services
Migration Opportunity
Assessment
Migration
Assessments
Migration Plans
Training Classes Migration Assistance

22. T
$
t t
Transform
DBMS
You Have the Money!
Revenue
DBMS
Customer
Engagement
Revenue
DBMS
Customer
Engagement
$ $
$
Transform

23. t t
Transform
OS
You Have Done this Before in the 2000s!
Revenue
Solaris
Web
Applications
Revenue
Linux
Web
Applications
Transform
$
$ $
$

24. Use the Money
Use the Money to Fund Customer Engagement Innovation

25. All Use Data
Structured
Data
Semi-Structured
Data
Unstructured
Data
Mobile
Analytics
Internet
of Things
Holistic View of
Customer and
Supply Chain
Data
Cloud
Intelligent
Customer Offers
and Service
Use the Money
Build New Apps of Engagement
All generate and need
structured, semi-structured,
and unstructured data.

26. Use the Money
Challenge: IT Agility & Speed
Development
Environments
Coding
Building
Testing
Status
Operations
Provisioning
Deployment
Security
Scalability
Backup

27. Use the Money
Build Apps of Engagement with Agility & Speed
Devops
• Self Service
• Environments
• Coding
• Building
Enterprise DB
Postgres
Scalability | Security | Back Up
• Testing
• Status
• Provisioning
• Deployment

28. Mobile
Analytics
Internet
of Things
Holistic View of
Customer and
Supply Chain
Data
Cloud
Intelligent
Customer Offers
and Service
Use the Money
Feed New Apps Data Reliably & Securely
EnterpriseDB Postgres
NoSQL
Big Data
Other
EnterpriseDB
Postgres
Databases of
Record
Active Database for
Apps of Engagement
Apps and Initiatives
of Engagement

29. Why EnterpriseDB?
Enterprise Customers
Customer Value
EDB is a Leader

30. Why EDB?
More than 3,000 Enterprises and Governments

31. Why EDB?
Customer Benefits
Proven
Performance
Cost Enterprise-Class
Support
Cloud Ready

32. EnterpriseDB
is a Leader
The Gartner report, Magic Quadrant for
Operational Database Management Systems,
by Donald Feinberg, Merv Adrian, Nick
Heudecker, Adam Ronthal, and Terilyn Palanca
was published October 12, 2015.

33. The Time is Now
Transform your DBMS to Drive Customer Engagement Innovation
“With Postgres Plus Advanced Server, we found a solution that not only provided exceptional performance,
but made it easy to migrate existing data … we were better able to control software cost.”
- Steve Akers, CIO, Genscape
“Open-source relational DBMSs (RDBMSs) have matured and today can be considered by information
leaders, DBAs and application development management as a standard infrastructure choice for a large
majority of new enterprise applications.”
- Gartner Report, The State of Open-Source RDBMSs, 2015

34. Slide Title
Add Your Own Subtitle Here
PostgreSQL
You are a LEADING
Customer-focused
Enterprise

35. Slide Title
Add Your Own Subtitle Here
PostgreSQL
Backup

36. You’ve Been Here Before
• We must run on Solaris.
• Nothing beats the reliability of Solaris.
• We will lose customers if we move off Solaris.
• I could not sleep at night if we moved off Solaris.
• We cannot run our business on Open Source Linux. We have invested
too much in Solaris to move now.
• I built my career & this organization on Solaris!

37. Security
Tools
Performance
Compatibility
ADVANCED SERVER
POSTGRES
PLUS

38. Security
ADVANCED SERVER
POSTGRES
PLUS
• Enhanced Auditing
• Row Level Security (VPD)
• SQL Injection attack guard
• Server-side code protection
• Multiple US Gov’t certifications
including EAL2

39. Bundled Tools
ADVANCED SERVER
POSTGRES
PLUS
• Oracle, SQL Server & PostgreSQL to
Postgres Plus replication
• Enterprise management,
monitoring, and tuning
• Multi-master replication
• HA failover protection
• Oracle, SQL Server & MySQL to
Postgres Plus migration
• Update monitoring

40. Performance
ADVANCED SERVER
POSTGRES
PLUS
• Resource Manager – adjust CPU &
I/O resources on mixed workloads
• Faster Partitioning - 400x faster writes
& 76x faster selects
• SQL Profiler – fix slow workloads
• Bulk Data Loader - 2x faster
• Index Advisor - speeds up inquiries
• Query Hints - optimizer control
• DynaTune - memory upgrades
• Bulk Collect/Fetch/Binding of arrays
• Dynamic runtime statistics - reveals SQL wait
bottlenecks

41. Database Compatibility
for Oracle®
ADVANCED SERVER
POSTGRES
PLUS
• Faster, easier migrations
• PL/SQL, OCI support
• Oracle SQL extensions
• User defined objects
• Function packages
• Database links
• Oracle-like tools:
EDB*Loader, EDB*Plus,
EDB*Wrap

42. Apps of
Innovation
20% of all Apps
Application of Differentiation
60% of all Apps
Application of Record
20% of all Apps
Initial Target: 50 Apps
Web & Mobile
Custom Apps
Custom Apps
Oracle, SAP,
MS Prop. Apps
ISV Apps
Applications Inventory
$5B company – Example
• 100 - 150 total applications inventory
• 60 - 90 Apps are Custom Apps
Custom application footprint
• 2 dual socket, quad core servers
• 16 cores
• 16 cores/app x ~ 50apps
= 800 cores

43. $2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
$0
Get the Money!
Free Cash Flow Model – Re-Provisioning Licenses
License
Support

44. EDB is an Open Source Community Leader
Amit Kapila
Ashesh Vashi
Bruce Momjian
Dave Page
Devrim Gunduz
Jan Wieck
Kevin Grittner
Korry Douglas
Muhammad
Usama
Robert M Haas
Thom Brown