The document outlines an agenda for a workshop on leadership skills for a digital age. It discusses the impact of digital technologies on the arts sector and what leadership skills are needed to adapt. A case study is then presented by ArtExpert consultants Louise Poulin and Sandy Boutin on engaging young artistic leaders and modern audiences. They discuss how cultural habits have changed with new technologies and how organizations must connect with audiences seeking relationships online.

1. Leadership Skills
for a Digital Age
February 17th, 2012

2. Agenda
 1:30-1:40 Welcome/Overview of the Afternoon
 1:40-2:15 Context for the case study and introduction of case
study team
 2:15-3:00 Case Study
 3 3 5
3:00-3:15 Break
 3:15-3:45 Participants work in small groups (or independently if
on webcast)
 3:45 4:15
3:45-4:15 Report back from groups and webcast participants
 4:15-4:45 The Reveal
 4:45-5:00 Wrap
 5:00 on Networking continues at l
N t ki ti t local establishment!
l t bli h t!

3. Leadership Skills for a Digital Age:
Overview/Context
Arts Consultants Canada/
Consultants canadienne en arts (ACCA)
February 17, 2012
Presented by:
Diane Davy
Di D
President
Castledale Inc.

4. What do we mean by leadership?

5. Leaders?

6. Leaders?

7. What are good leadership skills?

8. Ten Basic Skills of Outstanding
Leadership
L d hi
 Integrity
 Vision/strategy
 Communication
 Relationships
 Persuasion
 Adaptability
p y
 Teamwork
 Coaching & Development
 Decision-making
 Planning

9. The impact of digital technology on the
arts & culture sector
t lt t
Some recent research:
Cultural HR Study 2010: HR Trends and Issues (CHRC)
Culture 3.0: Impact of Emerging Digital Technologies on Human Resources in the Cultural Sector
(CHRC)
http://www.culturalhrc.ca/index-e.asp
h // l lh / d
Skills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available)
WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital
Theory for the Ontario Ministry of Tourism and Culture.
http://www.workinculture.ca/information/research.cfm
The Stratford Report
http://www.canada30.com/TheStratfordReport.pdf

10. The most significant common issue is
the tsunami-like force of digital
technologies.
g

11. What leadership skills to we need to
successfully adapt to and take
advantage of digital opportunities?
g g pp

12. Where do we get the leadership skills
we need?
d?

13. Thank you. Questions?
you
Diane Davy
President
Castledale Inc.
diane.davy@castledale.ca
www.castledale.ca
www castledale ca
www.workinculture.ca

14. ACCA C f
Conference,
Leadership Skills for a Digital
Age
A TWO
Louise Poulin,
GENERATION ArtExpert in collaboration
ArtExpert in collaboration
CASE STUDY
with Sandy Boutin
Februrary 17, 2012
17, 2012

15. Présentation
 ArtExpert
Y
Young leaders
l d
 Cultural Habits of Audiences
 The case
 the work we did together
 finding solutions
 What we actually did and answer
questions
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

16. ARTEXPERT
In the field for more than a
decade
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

17. Consultant A
C lt t Areas
Ratio per consulting area
40
Strategic Planning
35 and Business
development
30 Environmental scan
25
Cultural policies
20
15 Feasibility and impact
studies
10
Coaching
5
0
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

18. Type of clients
T f li t
Ratio per type of client
50
45 Cultural
40 organization
35
30 Federal and
i i l
provincial
25
Governmental
20 institutions
15 Local government
10
5
0
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

19. Arts Organisation Leaders
120%
100%
80% Establish
Organisations
60%
Emerging
40% Organisations &
Young Leaders
Y L d
20%
0%
2006 2007 2008 2009 2010 2011 2012
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

20. YOUNG LEADERS
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

21. What is influencing the
Next Generation of Artistic
Leaders and Arts
Audiences?
Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

22. The
Th most ft frequently di
tl discussed iinfluence
d fl
on the lives of those aged 18 to 30
 Information and communication technology
 Connecting with others
g
(seeking deeper connections and relationships)
 Small business expertise and entrepreneurship
training
 Helping artists disseminate their work
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

23. Production
Music ‐ performance
Visual Arts
Inter‐art
Dance Dance Theatre
Music ‐ Litterature Inter‐art
Inter art
Inter‐art Dance
Recording
Visual Arts Media- Litterature
arts
Litterature Visual Arts
Music ‐
Music
Recording
Music ‐
Theatre Music ‐ performance
Recording
Creation Reaching
Theatre
Music ‐ performance the public
CPAF,
CPAF Digital Transitions and
the Impact of New
Technology on the Arts, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

24. CULTURAL HABITS
OF AUDIENCES
Re: digital technologie
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

25. 25
High users of technology are
high cultural consumers

26. Field of interest?
26
Genreration C, 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

27. Mobile phone per age
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

28. 28
Purpose for using our
telephones
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

29. 29
Marketing using Social
g g
Networks
 65% artists
ti t
 83% arts organizations
Source : Étude du CALQ – stratégie numérique 2011
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

30. THE CASE
Environmental Scan of
Emerging artist venues
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

31. How Sandy expressed the
y p
challenge
Younger Younger audience
audience not attracted to
attracted to alternative venues
traditional
venues
Inadequate
venue
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

32. Objective of the Study -
Sandy
1. Document the inadequacy of alternative
venue (low technical feature)
2. Evaluate the cost to upgrade technical
features
3. Recommand a grant support program
dedicated to upgrade venues for
emerging artists
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

33. What Sandy was looking for
 What would the A persuasive case
government need for investing in the
to better venue to present
understand our to the Cultural
situation Minister
Mi i t
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

34. Objective of the Study -
Louise
1. Knowing the market:
artists, clientele, venues
2. Document the need for alternative venues
3. Evaluate the
3 E l t th need t enhance t h i l
d to h technical
features
4. Recommend what needs to be recommend
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

35. 35
How Louise perceived the
problem
Younger
audience not Unefficiency
attracted/att in marketing
ending tools
traditional
venues
Wrong venue O
W Or
wrong clientele

36. WORKING
TOGETHER
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

37. Planning the course
STEP 1 STEP 2 STEP 3
Knowing all
Knowing all answers Validate
answers
Exchanges on arguments
methodology
Collecting
answers from
practitionners
From users
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

38. Organic E i
O i Environment
t
Strong Leadership;
Strong unformal
network
Limited ressources
& Precarious
Faithful audience
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

39. How will you
do it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

40. Finding Solutions
o A persuasive case for investing in the
venue to present to the Cultural Minister
o Process
o Findings
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

41. How we did it
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

42. Thank You
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012