The document discusses plans for a new corporate identity and headquarters building linked to various architectural influences of locality. Key points: - The new identity will be called "Alt:Line" representing the maximum range of communication and vision. - The headquarters building design is influenced by local heritage, bravery, and values of hardness, boldness and flavor. - Local tales, red as a symbol of hardness, and accentuating heritage are incorporated into the design to reinforce community awareness.

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