About Wine, Love and Data-Driven Marketing
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Last week in Shanghai I had the opportunity to share my thoughts with crowd of experienced and enthusiast marketers. Here is the presentation
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C:\documents and settings\administrator\my documents\(10.06.11)주간금융시장동향
경제동향
-10일 한국은행 금융통화위원회는 2010년 6월의 기준금리를 현재의 연 2% 수준으로 유지하기로 결정. 이는 2009년 3월 이후 16개월째 같은 수준의 금리를 유지
-유럽국가들의 재정위기와 미국의 경기둔화 우려로 아시아 국가들의 출구전략이 늦춰지고 있음. 인도네시아, 필리핀, 한국 등이 금리를 동결하였으며, 아시아 지역의 금리인상을 주도한 호주마저 이달에는 기준금리를 동결.
-미 연방준비제도이사회의 밴버냉키 의장은 미국경제가 더블딥에 빠지지 않을 것으로 의견을 밟힘. 지난해 기업부문의 회복이 이어졌다면, 올해는 민간 부문에서 경제회복을 이끌것으로 기대.
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C:\documents and settings\administrator\my documents\(10.06.11)주간금융시장동향
경제동향
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the better CMO embodies the betterness principles:
1) Delivering meaningful value to customers and the extended enterprise;
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3) Acting as a designer, teacher and steward to help the human community to shape its future.
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From entertainment, food and beverage, to retail, luxury, and cosmetics, Digital Business Lab has digital marketing experience in a range of industries, giving them key insights and perspectives to engage your target audience online.
DBL’s digital marketing strategy focuses on social media campaigns and influencer marketing in China and Hong Kong, but they also work with other specialized digital experts to ensure you receive a comprehensive solution to boost sales, build brand awareness, and other key business objectives.
Publishing attractive content with engaging storytelling is the foundation of DBL’s social media strategy. They base all their actions and initiatives on careful data analytics to ensure they catch your target audience’s attention and drive engagement. Their in-house content production team of expert copywriters, photographers, and videographers are equipped to bring content in Cantonese, Mandarin, and English that is fresh and current to generate online buzz.
To further build a strong community that is relevant and targeted, DBL integrates influencer marketing in their social media campaigns. Collaborating with influencers, brand ambassadors, and key opinion leaders has proven to be successful in reaching organic audiences – potential customers that are genuinely interested in their message – with strong engagement.
Digital Business Lab also utilizes the latest Facebook and WeChat Apps to bolster your customer relationship management strategy. By effectively synchronizing social media with CRM, you can generate leads and collect data about your target audience.
By collaborating with technology innovators, the agency also capitalizes on the newest trends in O2O marketing to boost social media campaigns, bringing a new generation of customers offline to online. DBL also helps businesses to undergo digital transformation with digital practices, such as store digitalization, SEO, CRM, and traffic management, to ensure companies are well prepared for the digital age.Marketing Trends 2016 Part 3 of 3
Marketing trends for 2016 part 3 of 3. Looking at the trends: know your technology, spend wisely and think beyond consumerism. With an overview of Periscope and Snapchat.
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Sport & Technology 2013
The document outlines how technology has transformed the sports industry and provides value. It presents a framework with who the relevant stakeholders are (fans, players, teams, media, sponsors) and what types of technology solutions exist (track and share, event experience, media solutions, analysis). These solutions and who they affect are explored further, with the goal of understanding how technology creates value through experience, sales, and insight for different groups.
China and the healthy business of running
China has the potential to host 200-864 marathons annually with 1-3 million marathon runners based on benchmarks from other countries. There is a 4.6 billion RMB business opportunity in developing marathons in China. Key business levers include ensuring excellent customer experience across 25 touchpoints of the runner journey, and generating revenue through registration fees, sponsorship, merchandising, and indirect economic impacts. Product differentiation, social media engagement, and measurable sponsor benefits can help maximize revenue from these streams.
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
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• Google now uses AI to generate answers.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Top digital marketing institutein noida
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About Wine, Love and Data-Driven Marketing
- 1. shanghai | january 2016 | luca destefanis | twitter: @lucadeste about Wine, Love & Data-Driven Marketing LUCA DESTEFANIS IBM, AP MARKETING EXECUTIVE World B2B Marketing Chief Congress Shanghai, January 21st 2016
- 2. shanghai | january 2016 | luca destefanis | twitter: @lucadeste
- 3. shanghai | january 2016 | luca destefanis | twitter: @lucadeste
- 4. shanghai | january 2016 | luca destefanis | twitter: @lucadeste
- 5. shanghai | january 2016 | luca destefanis | twitter: @lucadeste
- 6. shanghai | january 2016 | luca destefanis | twitter: @lucadeste
- 7. shanghai | january 2016 | luca destefanis | twitter: @lucadeste Buyers LOVE Brands
- 8. shanghai | january 2016 | luca destefanis | twitter: @lucadeste Buyers Want You To Get Personal
- 9. shanghai | january 2016 | luca destefanis | twitter: @lucadeste 4x more likely to consider a brand, if believe the brand will provide business value 14% of buyers perceive enough meaningful difference between brands’ business value to be willing to pay extra 2x Personal value has twice the effect of business value across a broad range of commercial outcomes
- 10. shanghai | january 2016 | luca destefanis | twitter: @lucadeste 91% of CMO say they should use more customer data to drive decision making
- 11. shanghai | january 2016 | luca destefanis | twitter: @lucadeste 11 Cognitive Surveys Systems
- 12. shanghai | january 2016 | luca destefanis | twitter: @lucadeste - 78%, +9% 10x 5X-50X 3x Cognitive Surveys Systems decrease in touches with uplift in responses more likely to respond from inbound tactics more quality responses with the right offer (i.e. Software Downloads, Online Demos, Webinars) click-rates by personalizing content by industry
- 13. shanghai | january 2016 | luca destefanis | twitter: @lucadeste 77% of CMOs are making major changes to focus more on Customer Experience
- 14. shanghai | january 2016 | luca destefanis | twitter: @lucadeste Discovery Engagement Purchase/AdoptionCommitment Advocacy Buyers Want A Personalized Experience
- 15. shanghai | january 2016 | luca destefanis | twitter: @lucadeste Discovery Engagement Purchase/AdoptionCommitment Advocacy 140x 63% to 93% 10X +23% increased clicks to content by adding a clear call to action button the bounce rate for traffic linking from non-English content to English Response-to-Lead conversion rates with live chat increased clicks by simplifying page content
- 16. shanghai | january 2016 | luca destefanis | twitter: @lucadeste The US mobile operator masters the art of customer analytics through calls data and social sentiment mining to reduce churn rate The leading sporting goods retailer in China captures through its web, mobile and social media sites all personal and shopping data to launch precision-guided marketing initiatives The Netherlands’ largest online retailer is grabbing the attention of browsers and abandoners with a comprehensive behavioral retargeting program A Hong Kong television broadcaster is using sophisticated analytics to analyze its station’s viewers, programs rating and greatly increase the effectiveness of its advertising promotions Dutch bank ING Bank personalized marketing activities based on client data and online interactions, and moved from campaign to continuous dialogue with customers Luxottica, world’s leader of eyewear captures interactions across every channel on 100 million customers, to define highly segmented customer behavior for targeted marketing initiatives The US retailer uses advanced mathematical models to describe a customer’s behavior to cluster customers based on motivation, engagement and buying behavior * * * * * * * * * The Japanese retailer adopted a multi-channel marketing platform to strengthen relationship with its customers based on behavioral analysis * China Mobile leverages customer data to offer personalized recommendations: analyze user behavior to build profiles and develop personalized service offerings, recommend personalized applications on smart phones, and suggests the best device for users when they are ready to upgrade
- 17. shanghai | january 2016 | luca destefanis | twitter: @lucadeste
- 18. shanghai | january 2016 | luca destefanis | twitter: @lucadeste Luca Destefanis. IBM lucad@sg.ibm.com @lucadeste ibm.com/csuitestudy ！