The internet has revolutionized the way we communicate and, most recently, how we brand ourselves. In this modern era, potential employers don’t just look at resumes and interviews; they look deeper into everything: your social cliques, your ability to organize, reflect and showcase your lifelong learning outcomes, your possible contributions to the organization, and just about anything that shows how you portray yourself to the world. Employees are shifting from maintaining employment to enhancing employability. This means they need relevant and highly usable knowledge and skills to move self-sufficiently within the labour market. biipmi bridges the gap between employers’ expectations and employees’ aspirations by focusing on personal professional branding. biipmi provides users with a structured and innovative way of documenting their lifelong learning outcomes and work experiences from learning institutions through retirement. This is to facilitate formal, informal and non-formal learning, thereafter empowering users with the tools to brand themselves through multimedia innovations. biipmi aims to enhance your lifelong employability!