Addison Whitney is a global brand consultancy that has been in business since 1991. They specialize in verbal branding, visual branding, and brand strategy consulting. Addison Whitney works with clients around the world from offices in New York, San Francisco, Munich, Charlotte, and soon Tokyo. They have experience creating and developing brands for many large companies such as Pfizer, Kraft, Procter & Gamble, Cadillac, Campbell's, Microsoft, Wachovia, and Motorola.

1. New York San Francisco Munich
About Addison Whitney
Charlotte Tokyo (coming soon)

2. Addison Whitney Background
Addison Whitney is global brand consultancy specializing in verbal
branding, visual branding, and brand strategy consulting. Founded in
the
1991, th experts at Addi Whit
t t Addison Whitney have over 17 years of experience
h f i
creating and developing some of the world’s leading brands. Our client-
driven approach is proven and our process is tailored to meet the unique
needs of each project.
project
New York San Francisco Munich Charlotte Tokyo (coming soon)

3. Addison Whitney Capabilities
Brand Strategy Analysis & Development
Brand Architecture & Nomenclature Strategy Consulting
Brand Positioning & Key Messaging
Brand Assessment
Verbal Branding
Creative Name & Tagline Development
Global Legal Prescreening
Global Linguistic Evaluation
Global Name Validation Research
Visual Branding
Corporate & Product Logo Design
Visual Brand Hierarchy
Stationery & Collateral S t
St ti C ll t l Systems
Package Design
Global Brand Standards Programs
Website Design
New York San Francisco Munich Charlotte Tokyo (coming soon)

4. New York San Francisco Munich
Select Brand Assignments
Charlotte Tokyo (coming soon)

5. Verbal Branding
Pfizer Kraft
PocketPaks® Cakesters®
Procter & Gamble Cadillac
UnderJams® Escalade®
Campbell's Microsoft
Soup at Hand® Outlook ®
Wachovia Motorola
way2save ® MOTOTRBO ®
New York San Francisco Munich Charlotte Tokyo (coming soon)

6. Visual Branding
New York San Francisco Munich Charlotte Tokyo (coming soon)

7. Corporate Identity
New York San Francisco Munich Charlotte Tokyo (coming soon)

8. Brand Strategy Development & Analysis
New York San Francisco Munich Charlotte Tokyo (coming soon)

9. New York
To learn more about Addison Whitney
San Francisco Munich Charlotte Tokyo (coming soon)

10. Contact Us
To arrange a time to discuss your
upcoming branding initiatives contact:
Scott F k b
S tt Frankenburg
Senior Consultant, Addison Whitney
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
,
Tel. (704) 347-5700 ext. 246
sfrankenburg@addisonwhitney.com
www.addisonwhitney.com
www.brandsalsa.com
www brandsalsa com
New York San Francisco Munich Charlotte Tokyo (coming soon)