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Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have offices in New York, San Francisco, Munich, Charlotte, and Tokyo (opening soon). Addison Whitney has over 17 years of experience creating and developing some of the world's leading brands through their client-driven approach and tailored process. Their capabilities include brand strategy analysis and development, verbal branding, visual branding, and they have worked on brand assignments for companies like Pfizer, Kraft, Procter & Gamble, Cadillac, Campbell's, Microsoft, Wachovia, and Motorola.
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About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, visual branding including logo design, and they have worked with brands like Pfizer, Kraft, Procter & Gamble, and Cadillac.
Addison Whitney: Consumer
Addison Whitney is a global brand consultancy founded in 1991 specializing in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, and visual branding including logo design and brand standards programs. Notable brand assignments include developing verbal brands for Pfizer, Kraft, Procter & Gamble, and Cadillac as well as providing visual branding and identity work for Campbell's, Wachovia, Motorola, and Microsoft.
Addison Whitney Capabilities
Addison Whitney is a global brand consultancy founded in 1991 specializing in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding such as name and tagline development, visual branding including logo design, and they have worked with brands such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding, visual branding, and they have worked with brands such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
Results of the survey
A survey was conducted to choose the best logo, slogan, and character name for a project. The survey asked respondents to select their preferred options for the logo, slogan, and character name. The winners were announced, with "FOUR COUNTIES, FOUR ADVENTURES" being selected as the best slogan.
portofolio2 - smalls
Renaldi Morteza is a multi-disciplinary designer based in Jakarta, Indonesia. Over the past four years, he has worked for several fashion companies in roles including graphic designer, art director, product designer, and creative director. Some of the brands he has worked with include Wakai Shoes, Tonga Bags, Dominate, and Metrox. His work includes concept development, visual design, branding, product design, and art direction for campaigns. He aims to balance aesthetics, content, and commercial success in his designs.
Addison Whitney Healthcare Group
Addison Whitney is a leading provider of clinical, communications, and commercialization solutions to the pharmaceutical and life sciences industry. It offers services such as trademark development, market research, visual branding including logo design, and brand strategy. Addison Whitney has a large client list of major pharmaceutical companies as well as emerging and medium-sized clients. It has developed trademarks and brand names for many pharmaceutical products and provided visual identity design for several drug brands.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, visual branding including logo design, and they have worked with brands like Pfizer, Kraft, Procter & Gamble, and Cadillac.
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About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, visual branding including logo design, and they have worked with brands like Pfizer, Kraft, Procter & Gamble, and Cadillac.
Addison Whitney: Consumer
Addison Whitney is a global brand consultancy founded in 1991 specializing in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, and visual branding including logo design and brand standards programs. Notable brand assignments include developing verbal brands for Pfizer, Kraft, Procter & Gamble, and Cadillac as well as providing visual branding and identity work for Campbell's, Wachovia, Motorola, and Microsoft.
Addison Whitney Capabilities
Addison Whitney is a global brand consultancy founded in 1991 specializing in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding such as name and tagline development, visual branding including logo design, and they have worked with brands such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding, visual branding, and they have worked with brands such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
Results of the survey
A survey was conducted to choose the best logo, slogan, and character name for a project. The survey asked respondents to select their preferred options for the logo, slogan, and character name. The winners were announced, with "FOUR COUNTIES, FOUR ADVENTURES" being selected as the best slogan.
portofolio2 - smalls
Renaldi Morteza is a multi-disciplinary designer based in Jakarta, Indonesia. Over the past four years, he has worked for several fashion companies in roles including graphic designer, art director, product designer, and creative director. Some of the brands he has worked with include Wakai Shoes, Tonga Bags, Dominate, and Metrox. His work includes concept development, visual design, branding, product design, and art direction for campaigns. He aims to balance aesthetics, content, and commercial success in his designs.
Addison Whitney Healthcare Group
Addison Whitney is a leading provider of clinical, communications, and commercialization solutions to the pharmaceutical and life sciences industry. It offers services such as trademark development, market research, visual branding including logo design, and brand strategy. Addison Whitney has a large client list of major pharmaceutical companies as well as emerging and medium-sized clients. It has developed trademarks and brand names for many pharmaceutical products and provided visual identity design for several drug brands.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, visual branding including logo design, and they have worked with brands like Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding, visual branding, and they have worked with clients such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy that has been in business since 1991. They specialize in verbal branding, visual branding, and brand strategy consulting. Addison Whitney works with clients around the world from offices in New York, San Francisco, Munich, Charlotte, and soon Tokyo. They have experience creating and developing brands for many large companies such as Pfizer, Kraft, Procter & Gamble, Cadillac, Campbell's, Microsoft, Wachovia, and Motorola.
Linked In Presentation Final Nn
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding, visual branding, and they have worked with clients such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their client-driven approach is proven and their process is tailored to each unique project. Addison Whitney provides services such as brand strategy analysis and development, verbal branding, visual branding, and has worked with brands such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 specializing in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, and visual branding including logo design and brand standards programs. Notable brand assignments include verbal branding work for Pfizer, Procter & Gamble, and Campbell's and visual identity work for Motorola and Wachovia.
Wdi Look Book
Willoughby Design is a branding firm that specializes in designing brand experiences through packaging, retail environments, and marketing campaigns that create lasting impressions and brand believers. They employ strategic thinking and design innovation to help clients bring new ideas to market. Willoughby has over 30 years of experience working with a wide range of retail clients. They offer services including brand strategy, identity design, retail concept development, packaging design, and sustainability consulting.
Studio One Digital Total Solutions
Studio One Digital is a design and production firm that specializes in creating marketing and advertising content. They produce branding solutions and content that can be reused globally. Their capabilities include design, production, photography, and digital work. They have experience working with major advertising agencies and direct brands. They aim to fully understand their clients' brand guidelines and work in the clients' preferred way.
Brand Management
The document discusses various aspects of brand management including selecting brand names, logos, and slogans. It covers categorizing brands based on the value they offer, developing brand equity, extending brands, innovating brands, positioning brands, and maintaining brand image and awareness. The key tasks in developing and managing brands are selecting branding elements, building brand equity, extending brands, creating brand image and identity, positioning brands, and innovating brands.
Branding a city
1) Branding is about creating a consistent identity and image for a product, service, or organization that differentiates it from competitors. Strong brands are built through deliberate branding efforts over time.
2) Some of the key elements that make up a brand include its name, logo, slogan, personality, image, and equity with customers. Developing a clear brand purpose and attributes is also important.
3) Measuring and ranking brand value provides insight into the most successful brands globally, with Coca-Cola, IBM, and Microsoft typically in the top three positions based on brand value.
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Design Factory Credentials
Design Factory is a leading branding and communications design firm in Europe with studios in Dublin and Copenhagen. They have over 25 years of experience developing brand strategies and designs for clients across Europe. Their work has been featured in major design publications and they have received numerous awards for their projects, including a New York Art Directors Award and a Re-Brand 100 Global Award. They offer expertise in strategic branding, identity development, brand guidelines, implementation across various channels, graphic design, project management, and more.
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Ignition is a creative agency that specializes in developing innovative ideas to help brands stand out. They believe ideas should come first and then find the best way to present them, unlike agencies constrained by predictable media choices. Their campaigns have a qualitative understanding of target consumers and effective strategic and tactical execution. Ignition has worked with many large, successful global brands across various industries and is based in Richmond, Melbourne.
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The document outlines a proposed content strategy for Victorinox watches. It begins with an audit of Victorinox's current content efforts and competitive landscape. Key areas for improvement are identified, such as increasing brand awareness for the watch segment. A 4-phase strategic roadmap is then proposed to build the content strategy, including planning, development, management, and governance phases. The roadmap details steps to define structure, frameworks, processes, and teams to guide effective content creation and performance measurement. The strategy aims to position Victorinox watches as a premium yet durable alternative through storytelling and leveraging its Swiss heritage.
Resume
Andres Coddia Michel is a graphic designer based in Orlando, Florida with a Bachelor's degree in Digital Arts & Design from Full Sail University. He has over 2 years of freelance experience designing logos and branding assets for companies such as 3M and Arcade Ocean Studios. He has extensive training in design software like Photoshop, Illustrator, and InDesign. He is motivated to take on challenging projects and exceed client expectations.
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This document provides guidance on how to build a personal brand by blogging. It discusses that a brand is defined by the perceptions of consumers and is a 360 degree experience. It encourages the reader to think of a keyword that best describes them and to create a 360 degree experience across their clothes, objects, blog content, writing style and more. The document then provides tips on planning a blogging strategy, managing exposure online to create a consistent personal brand, building relationships with others in your niche, earning trust and credibility through contributions, and becoming an authority by achieving ownership of keywords in your niche.
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Re-Briefs back to clients can be tricky. This is a simplified and approved presentation for a lifestyle retailer where I developed the creative strategy for. My team, of two designers are making the shift from doing design-off-the-cuff to strategic marketing, are being led through a new process of "Creative Strategy" This is the marriage of production with creativity and insight. The end result is to produce better, well thought out and pragmatic approaches towards answering, quite often, vague briefs with razorsharp concepts and executional options.
This brief in particular takes the biggest independent lifestyle footwear and apparel retailer in to a new dimension. The client briefed us knowing he needed a change and this is how we envisioned it to be.
Enjoy and ask questions! :)
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This document provides information about Exit Design, an 11-year-old brand strategy and consulting firm. It summarizes some of Exit Design's work, which includes naming and identity design, publication design, digital and website design. It also lists some of Exit Design's clients in various industries such as automotive, IT, real estate, hospitality, and performing arts. The document highlights selected identity, publication, and digital projects Exit Design has completed for clients in different sectors.
Architecture is Branding
1. Architecture is a form of branding that helps shape how people perceive and experience a space.
2. Understanding branding principles like positioning, desired perception, and brand promises can help architects design spaces that align with their intended purpose and messaging.
3. By deriving design attributes from a clear positioning statement, architects can create spaces where the final product embodies those attributes and successfully communicates the intended brand.
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About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding, visual branding, and they have worked with clients such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy that has been in business since 1991. They specialize in verbal branding, visual branding, and brand strategy consulting. Addison Whitney works with clients around the world from offices in New York, San Francisco, Munich, Charlotte, and soon Tokyo. They have experience creating and developing brands for many large companies such as Pfizer, Kraft, Procter & Gamble, Cadillac, Campbell's, Microsoft, Wachovia, and Motorola.
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Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding, visual branding, and they have worked with clients such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 that specializes in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their client-driven approach is proven and their process is tailored to each unique project. Addison Whitney provides services such as brand strategy analysis and development, verbal branding, visual branding, and has worked with brands such as Pfizer, Kraft, Procter & Gamble, and Cadillac.
About Addison Whitney
Addison Whitney is a global brand consultancy founded in 1991 specializing in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, and visual branding including logo design and brand standards programs. Notable brand assignments include verbal branding work for Pfizer, Procter & Gamble, and Campbell's and visual identity work for Motorola and Wachovia.
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Willoughby Design is a branding firm that specializes in designing brand experiences through packaging, retail environments, and marketing campaigns that create lasting impressions and brand believers. They employ strategic thinking and design innovation to help clients bring new ideas to market. Willoughby has over 30 years of experience working with a wide range of retail clients. They offer services including brand strategy, identity design, retail concept development, packaging design, and sustainability consulting.
Studio One Digital Total Solutions
Studio One Digital is a design and production firm that specializes in creating marketing and advertising content. They produce branding solutions and content that can be reused globally. Their capabilities include design, production, photography, and digital work. They have experience working with major advertising agencies and direct brands. They aim to fully understand their clients' brand guidelines and work in the clients' preferred way.
Brand Management
The document discusses various aspects of brand management including selecting brand names, logos, and slogans. It covers categorizing brands based on the value they offer, developing brand equity, extending brands, innovating brands, positioning brands, and maintaining brand image and awareness. The key tasks in developing and managing brands are selecting branding elements, building brand equity, extending brands, creating brand image and identity, positioning brands, and innovating brands.
Branding a city
1) Branding is about creating a consistent identity and image for a product, service, or organization that differentiates it from competitors. Strong brands are built through deliberate branding efforts over time.
2) Some of the key elements that make up a brand include its name, logo, slogan, personality, image, and equity with customers. Developing a clear brand purpose and attributes is also important.
3) Measuring and ranking brand value provides insight into the most successful brands globally, with Coca-Cola, IBM, and Microsoft typically in the top three positions based on brand value.
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Resume
Andres Coddia Michel is a graphic designer based in Orlando, Florida with a Bachelor's degree in Digital Arts & Design from Full Sail University. He has over 2 years of freelance experience designing logos and branding assets for companies such as 3M and Arcade Ocean Studios. He has extensive training in design software like Photoshop, Illustrator, and InDesign. He is motivated to take on challenging projects and exceed client expectations.
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The presentation that follows represents the initial review for building a Digital Content Strategy for Swiss Watch Maker, Victorinox, and served as the first discussion document to begin architecting the framework.
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Estudio Ray is a visual branding and package design agency that creates emotionally charged brand identities. They think strategically and work to help companies stand out in their industries. Estudio Ray has won over 100 awards for their work designing brands and packaging. They provide services such as brand strategy, identity design, packaging, and digital marketing. Their process involves research, trend analysis, and creative development to effectively position brands.
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This brief in particular takes the biggest independent lifestyle footwear and apparel retailer in to a new dimension. The client briefed us knowing he needed a change and this is how we envisioned it to be.
Enjoy and ask questions! :)
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1. Architecture is a form of branding that helps shape how people perceive and experience a space.
2. Understanding branding principles like positioning, desired perception, and brand promises can help architects design spaces that align with their intended purpose and messaging.
3. By deriving design attributes from a clear positioning statement, architects can create spaces where the final product embodies those attributes and successfully communicates the intended brand.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
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13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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