Addison Whitney is a global brand consultancy founded in 1991 specializing in verbal branding, visual branding, and brand strategy consulting. They have over 17 years of experience creating and developing some of the world's leading brands. Their services include brand strategy analysis and development, verbal branding like name and tagline development, and visual branding including logo design and brand standards programs. Notable brand assignments include developing verbal brands for Pfizer, Kraft, Procter & Gamble, and Cadillac as well as providing visual branding and identity work for Campbell's, Wachovia, Motorola, and Microsoft.

1. About Addison Whitney
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2. Addison Whitney Background
Addison Whitney is global brand consultancy specializing in verbal
branding, visual branding, and brand strategy consulting. Founded in
1991, th
1991 the experts at Addi
t t Addison Whit
Whitney have over 17 years of
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experience creating and developing some of the world’s leading
brands. Our client-driven approach is proven and our process is
tailored to meet the unique needs of each project
project.
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3. Addison Whitney Capabilities
Brand Strategy Analysis & Development
Brand Architecture & Nomenclature Strategy Consulting
Brand Positioning & Key Messaging
Brand Assessment
B dA t
Verbal Branding
Creative Name & Tagline Development
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Global Legal Prescreening
Global Linguistic Evaluation
Global Name Validation Research
Visual Branding
Corporate & Product Logo Design
Visual Brand Hierarchy
Stationery & C ll
Si Collateral S
l Systems
Package Design
Global Brand Standards Programs
Website Design
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4. Select Brand Assignments
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5. Verbal Branding
Pfizer Kraft
PocketPaks® Cakesters®
Procter & Gamble Cadillac
UnderJams® Escalade®
Campbell's Microsoft
Soup at Hand® Outlook ®
Wachovia Motorola
way2save ® MOTOTRBO ®
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6. Visual Branding
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7. Corporate Identity
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8. Brand Strategy Development & Analysis
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9. To learn more about Addison Whitney
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10. Contact Us
To arrange a time to discuss your
upcoming b di initiatives contact:
i branding i iti ti tt
Evelyn Chapin
E l Ch i
Market Research Assistant
Addison Whitney
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
Tel. (704) 347-5700 ext. 75716
echapin@addisonwhitney.com
echapin@addisonwhitney com
www.addisonwhitney.com
www.brandsalsa.com
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