L'intervento di Ivan Ortenzi e Marco Rossi di Ars et Inventio ! Newtone @ ABI Dimensione Cliente 2013

1. Design Model Innovation
Ivan Ortenzi
@IvanZenAttitude

2. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Touchpoint
Canali intorno a te
Canali su di te
Canali dentro di te
OmniChannel
Un nuovo d’azioneCONTESTO

3. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
悟り
Satori
Nuove competitiveSFIDE
喝
Katsu

4. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Dal modello consolidato di Business Model Canvas
al Design Innovation Model
Clienti
che non
entrano in
filiale
Clienti
che
entrano in
filiale
che entrano
in filiale
Non Clienti
che non entrano
in filiale
Non Clienti
BRAND
SPAZIO

5. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Come applicare il al canale fisicoDesign Model Innovation

6. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
IDEAZIONE REALIZZAZIONEGENERAZIONE
Un modello Zen

7. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Market Sniffer

8. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Benchmark out of the box

9. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Presence analysis

10. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Window management

11. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Feminisation

12. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Urbanomics

13. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Gain analysis

14. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Pain relievers

15. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Neuro Marketing

16. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
InterReAction

17. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Wellelty

18. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Best for the best

19. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
IDEAZIONE REALIZZAZIONEGENERAZIONE
Design Model Innovation

20. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
le tre sedie
joseph cosuth
immagine + fisicità + concetto = brand

21. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
immagine + fisicità + concetto = brand spaces

22. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

23. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
archetipo forma
trasformare i brand in spazio e prodotto

24. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

25. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

26. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

27. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

28. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
i valori: la tua terra

29. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
architettura: tra nobiltà e valenze simboliche ed iconiche

30. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
un gioiello urbanistico – la città ideale umanistica

31. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

32. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

33. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013

34. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
IDEAZIONE REALIZZAZIONEGENERAZIONE
Design Model Innovation

35. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
Ottimizzazione
costi
ingegnerizzazione
prototipazione
fine tuning
tecnologia di produzione
pianificazione stock

36. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
burocrazia
permessi
documenti
contratti
progetto
utenze
pratiche amministrative
autorizzazioni

37. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013
problemi tecnici
progettazione integrata
Imprevisti esecutivi
cantierizzazione
appalti

38. Concept and design are property of Newtone – Ars et inventio I every unauthorized copying, use, publishing, distribution or reproduction is prohibited I copyright 2013