A/B testing in Firebase based on Peaksel examples

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A/B testing in Firebase shown based on on Peaksel mobile games examples. Example of A/B tests and lessons learnt. What is important in A/B testing?

Mobile

When & why?
● Stable project
● Enough trafﬁc

Revenue
Soccer Quiz 2019 (Football Quiz)

Our takeaway
● Don't test changes that are
too small
● Test signiﬁcant changes
● Goal can be Total Revenue
● Higher retention doesn't
mean higher revenue

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A/B testing in Firebase based on Peaksel examples

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