AAC Global developed a Customer Portal tool to help customers accelerate getting their messages to global audiences through AAC's translation, localization, and marketing services. The portal allows customers to place orders, access project dashboards, send and receive files, generate reports, and learn about AAC's full range of services in one integrated system. By automating internal processes and collecting customer usage data, the portal helps AAC decrease turnaround times and identify new sales opportunities. Since launching in 2015, over 2,000 customers have registered to use the portal, positioning AAC for continued growth.

1. AAC Global: Accelerate
project results
ITEA review
Stuart Reynish
stuart.reynish@aacglobal.com
6.11.2015

2. CONTENT
AAC Global briefly
AAC Global’s position in Accelerate project
AAC Global in Acceleration Framework
Demonstration
Idea and Approach
AAC Customer Portal
Summary
Getting your message through 2

3. AAC GLOBAL IN BRIEF
Leading language service
and communication
provider
More than 700 active
customer organizations
Scalable solution: solid
base of own resources
(300 inhouse employees)
and support from
a global partner network
Established in 1969.
Today, we are one of
the top 30 language
service providers in
the world (CSA 2014)
3getting your message through
Over 2,000 language
courses and with over
5,000 students every year
ISO-certified services
Over 250,000 pages
= 65 million words
translated every year
Over 200
content projects
per year

4. GETTING YOUR MESSAGE THROUGH
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5. AAC’S POSITION IN ACCELERATE
Tool perspective
AAC will develop and deploy a Customer Portal which will be integrated to
backend systems to enable acceleration by automating parts of the process
Acceleration problem to be solved for customers
Customers need to get services related to branding, marketing, localising and
distributing the message about their product in a fast and efficient manner.
The message about the product can be as important as the product itself.
Acceleration problem for AAC itself
AAC needed to accelerate its own processes across all businesses to receive
orders and put them into production faster to decrease the turnaround time.
AAC had the problem of being known for certain type of service and wanted
to accelerate the information of other new services and products to the
market
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6. AAC IN ACCELERATION FRAMEWORK
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Idea Stage
Problem /
Solution Fit
Product /
Market Fit
Scaling
Value
Creation
Value
Capture
Value
Sustainability
AAC helps companies in this phase

7. DEMO
https://my.aacglobal.com/
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8. IDEA AND APPROACH
Customer Portal (frontend)
Customer Portal would act as a tool for customers to be able to get
all the services and products they need to be able to effectively
market, localize and deliver their message to global audiences
Customer Portal would act as a place in which all AAC services and
products would be available from one place in order to increase
knowledge of them to existing customers.
Customer Portal would be integrated with backend systems like
ERPs, analytic tools in order to:
Automate internal processes to decrease turnaround times
Gain statistics on customer behaviour to generate leads and potential sales
opportunities
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9. AAC CUSTOMER PORTAL
Main Functionality
Place orders and request quotes
Provide customers with dashboard on their projects/orders
Delivery channel for receiving and sending files
Generate reports on projects and total spend
Self-evaluate language skills, receive automatic language level tests,
needs analysis, course content selection, and training schedule functions
Enable cross-marketing of other services
Receive data on customer behaviour to be able to target certain users
with services of relevance. Allow to develop certain services
Integration with backend systems
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10. AAC CUSTOMER PORTAL
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11. CURRENT SITUATION: SUMMARY
Customer Portal went live with Training part in April 2015 and
Portal with all services went live 1.9.2015
We have 2037 registered users which are currently using the portal
Fits well in Accelerate project that we are in a later phase of the
acceleration process BUT very important phase when taking the
product to global market
”Good product is not enough”
Gained good insights from Accelerate partners in analytic tools and
social media effective usage
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