This document summarizes a presentation about using social media for business purposes. It discusses why businesses should use social media, highlighting how it helped grow one business. It then provides details on using popular social media sites like Facebook, Twitter, and LinkedIn for networking, advertising and engaging customers. Tips are given such as maintaining a daily social media habit, giving your business a personality and focusing on relationships. The presentation encourages businesses to get started with a social media presence.

1. ASSOCIATED AIR BALANCE COUNCIL SOCIAL MEDIA PRESENTATION APRIL 13, 2011

2. WHY SOCIAL MEDIA? My Story… “Two years ago, I was questioning whether or not to jump on the social media bandwagon. My sister was using Facebook, and kept encouraging me to join. However, I did not want to share my life with complete strangers, nor did I feel I had the time. But what I did not predict was how much social media would change my life and my business.”

4. Networking/Connecting

5. Blogs, Videos & Podcasts

8. 1 in 13 people are on Facebook, half log in daily

9. 8 billion minutes spent every day

10. 10 Million users become page fans dailyAmerican Facebook users spend an average of 421 minutes on Facebook each month, or roughly 14 minutes per day.

11. BUSINESS PROFILES

12. PERSONAL PROFILES

13. EXAMPLE STATUS UPDATES Elm Point Animal Hospital 10% off any retail gift item for our loyal Facebook fans only. Stuff your Easter baskets with something unique this year. Stop by our office to view our complete line of retail items. With the weather warming up, dogs will be outside more often. Make sure your pets are up to date with their vaccinations and their heartworm meds! Visit us at www.elmpoinvets.com for more info! Do you have a dog with extraordinary talents? Enter our “Elm Point Idol” contest and you could win free merchandise and services! Send in your pictures and videos, and we will feature your pet and their talent on our page, in a users-only contest! Stay tuned for more info!

14. EXAMPLE STATUS UPDATES

16. Track your progress with real-time reporting.

17. Gain insight about who is clicking on your ad.

19. “Tweets” limited to short, 140 character messages

20. Capitalize upon Mobile Technology

22. 65 Million “Tweets” per day

23. 460k new users daily

24. 37% of users “Tweet” from their Mobile DeviceTwitter averages roughly 1 billion “Tweets” a week. This averages out to 142 million per day, 5 million per hour, and 1,600 per second.

25. SWEET TWEETS!

27. Networking

28. Recommendations

29. Event Promotion

31. New member every second

32. Numerous Fortune 500 CompaniesThe time spent during a typical visit to Linkedin is approximately 7 minutes, with an average of 38 seconds on each page view.

33. GET LINKEDin!

34. BROADCAST YOURSELF!

35. BROADCAST YOURSELF!

36. SOCIAL MEDIA TIPS It’s all about relationships! No one is a stranger… NETWORK! Make social media a daily habit Give your business a personality! 5 minutes a day

37. SOCIAL MEDIA TIPS low cost, high r.o.i. marketing Great for maximizing s.e.o. efforts Easy, effective customer service tool Interactive tool for visibility High Brand-Building Potential

38. GET SOCIAL WITH B2B! Facebook.com/back2basicsmarketing Twitter.com/b2bmarketingllc Linkedin.com/in/back2basicsmarketing YouTube.com/b2bmarketingllc1

39. QUESTIONS? CONTACT US… FOR ADDITIONAL INFORMATION ON OUR SERVICES, OR VISIT www.back2basicsmarketing.com info@back2basicsmarketing.com www.facebook.com/back2basicsmarketing 636.293.5958