Flüchtige Macht? YouTube im Kreuzfeuer - Facebook & Co greifen an #rp15 #mcb15Bertram Gugel
Spannende Zeiten auf dem Online-Video-Markt. Neue Konkurrenten fordern den Platzhirsch YouTube heraus: Vine, Twitch und YouNow bieten Features und Darstellungsformen, die auf YouTube kaum bedient werden. Facebook löst das Discovery-Problem. Snapchat erlaubt flüchtige Videos, Vessel lockt mit Premium-Umfeldern, und Twitter hat die direkte Verknüpfung ins Fernsehen. Alle diese Plattformen brauchen Inhalte, Geschichten und Stars. So kommt Bewegung in den Markt. Schien YouTube vor einem Jahr noch uneinholbar, verliert die Plattform gerade an Strahlkraft und damit an Macht. Ein Überblick der Plattformen von Bertram Gugel bei mabb @ Media Convention / re:poublica am 6.5.2015.
The document discusses the HABITATS project which aims to validate INSPIRE data structures related to habitats through a social, bottom-up approach. It involves building user communities, developing data models, designing a spatial data infrastructure service architecture, and implementing pilot projects to test the services. The pilots will focus on managing natural resources and economic activities through participatory co-design processes to help drive adoption of standards from the bottom-up. The expected results include multi-stakeholder communities, data models, network services, operational pilot services, and dissemination of lessons learned.
This short document suggests living life freely by dancing to your own rhythm, taking risks for fun, thinking outside the box, dreaming of adventures, exploring the world by bike, and having spontaneous experiences.
The Promise of Authority in Social Scholarshiplcohen
The document discusses the changing nature of scholarly authority and publishing in an increasingly social and participatory digital environment. It defines social scholarship as using networked social tools to publish and interact with scholarly output. Parameters of social scholarship include things like comments, reviews, bookmarks and ratings. Soft peer review can build authority through implicit and explicit social interactions with published work. New metrics of authority are emerging that incorporate social metadata around usage and conversation. This leads to new models of hybrid peer review and open access journal communities that blend traditional review with informal open review processes.
Flüchtige Macht? YouTube im Kreuzfeuer - Facebook & Co greifen an #rp15 #mcb15Bertram Gugel
Spannende Zeiten auf dem Online-Video-Markt. Neue Konkurrenten fordern den Platzhirsch YouTube heraus: Vine, Twitch und YouNow bieten Features und Darstellungsformen, die auf YouTube kaum bedient werden. Facebook löst das Discovery-Problem. Snapchat erlaubt flüchtige Videos, Vessel lockt mit Premium-Umfeldern, und Twitter hat die direkte Verknüpfung ins Fernsehen. Alle diese Plattformen brauchen Inhalte, Geschichten und Stars. So kommt Bewegung in den Markt. Schien YouTube vor einem Jahr noch uneinholbar, verliert die Plattform gerade an Strahlkraft und damit an Macht. Ein Überblick der Plattformen von Bertram Gugel bei mabb @ Media Convention / re:poublica am 6.5.2015.
The document discusses the HABITATS project which aims to validate INSPIRE data structures related to habitats through a social, bottom-up approach. It involves building user communities, developing data models, designing a spatial data infrastructure service architecture, and implementing pilot projects to test the services. The pilots will focus on managing natural resources and economic activities through participatory co-design processes to help drive adoption of standards from the bottom-up. The expected results include multi-stakeholder communities, data models, network services, operational pilot services, and dissemination of lessons learned.
This short document suggests living life freely by dancing to your own rhythm, taking risks for fun, thinking outside the box, dreaming of adventures, exploring the world by bike, and having spontaneous experiences.
The Promise of Authority in Social Scholarshiplcohen
The document discusses the changing nature of scholarly authority and publishing in an increasingly social and participatory digital environment. It defines social scholarship as using networked social tools to publish and interact with scholarly output. Parameters of social scholarship include things like comments, reviews, bookmarks and ratings. Soft peer review can build authority through implicit and explicit social interactions with published work. New metrics of authority are emerging that incorporate social metadata around usage and conversation. This leads to new models of hybrid peer review and open access journal communities that blend traditional review with informal open review processes.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
AVANET Seminar - Digitale Collectie Nederland & EUscreenGeert Wissink
Een overzicht van het Europeana platform, de manieren om binnen Nederland content aan te bieden, uitleg over Linked Open Data en een korte beschrijving van het project EUscreen
A young girl was a compulsive liar, telling lies even to her parents who could no longer believe her. They took her to the enchanter Merlin, famous for curing children of lying. He gave her a magical necklace that would punish her whenever she lied by changing shape or making noise. With the necklace forcing her to always tell the truth, she grew accustomed to it and no longer needed or wanted to lie.
Este documento é uma transcrição da música "Amazing Grace" cantada por Elvis Presley. A música descreve como a graça de Deus salvou uma pessoa pecadora e como ela estava cega mas agora enxerga graças à graça divina que a guiará em segurança para casa.
Streamlining the Quota Process for a World-Class Sales OrganizationCallidus Software
Jim Parker discusses streamlining Novell's quota setting process. Novell is a global infrastructure software company with $1 billion in annual revenue. Previously, Novell's quota setting process was inefficient, inflexible, and inconsistent, involving 50 people over 4-5 months. Novell implemented a new centralized process using the TrueQuota software system. This standardized the methodology, provided automated linkages between quotas, and reduced the Americas process to under a week. The new process and system improved accuracy, flexibility, and management visibility into quotas.
Decisions and Time in the Information Societyjexxon
The document discusses how the accelerated pace of change in the information society challenges traditional linear policy-making models. It argues that policies need to shift from simply implementing decisions to also shaping emerging systems and behaviors over multiple time periods. Rather than directly controlling outcomes, policymakers should aim to stimulate collective creativity by formulating compelling images of future rules/systems and monitoring how actual systems evolve in response.
The document discusses the potential for universities and research in Second Life. It provides data on Second Life usage trends over time and by demographic group. It then lists over 50 examples of universities, research centers, and other organizations that have a presence in Second Life. It argues that Second Life allows for new forms of collaboration and education between institutions. Being in-world can foster real-world collaboration and impact individuals and institutions. However, the social aspects of Second Life are inseparable from research and study activities, making it an interesting area for sociological and pedagogical analysis.
Alternative Design Workflows in a Post-PSD Era - WordCamp KC 2014Jeremy Fuksa
As responsive design and progressive enhancement become mainstream design practices, the decades old approach of using Adobe Photoshop to comp up page designs for clients is becoming increasingly irrelevant. A quick search online shows designers quickly clamoring for a better way to do their work.
Along with new tools to learn, there’s also the challenge of acclimating a client base that has been used to seeing fully-rendered Photoshop designs for decades. How do these new practices benefit them?
This presentation looks at some “post-Photoshop” design practices and how they might fit into a designer’s workflow. Additionally, Jeremy will share how a new design workflow has worked for his team at Clickfarm and how clients have received this new way of looking at their projects.
(1) Current knowledge sharing tools have evolved from traditional top-down Web 1.0 sites to more collaborative Web 2.0 sites where information is shared bidirectionally and content is continually updated by users.
(2) Popular collaboration tools include wikis, blogs, social networks, and enterprise platforms like SharePoint that facilitate team communication and knowledge sharing.
(3) To solve information problems, organizations should identify information-sharing roles, investigate social software solutions, and encourage hands-on use of collaborative tools.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
AVANET Seminar - Digitale Collectie Nederland & EUscreenGeert Wissink
Een overzicht van het Europeana platform, de manieren om binnen Nederland content aan te bieden, uitleg over Linked Open Data en een korte beschrijving van het project EUscreen
A young girl was a compulsive liar, telling lies even to her parents who could no longer believe her. They took her to the enchanter Merlin, famous for curing children of lying. He gave her a magical necklace that would punish her whenever she lied by changing shape or making noise. With the necklace forcing her to always tell the truth, she grew accustomed to it and no longer needed or wanted to lie.
Este documento é uma transcrição da música "Amazing Grace" cantada por Elvis Presley. A música descreve como a graça de Deus salvou uma pessoa pecadora e como ela estava cega mas agora enxerga graças à graça divina que a guiará em segurança para casa.
Streamlining the Quota Process for a World-Class Sales OrganizationCallidus Software
Jim Parker discusses streamlining Novell's quota setting process. Novell is a global infrastructure software company with $1 billion in annual revenue. Previously, Novell's quota setting process was inefficient, inflexible, and inconsistent, involving 50 people over 4-5 months. Novell implemented a new centralized process using the TrueQuota software system. This standardized the methodology, provided automated linkages between quotas, and reduced the Americas process to under a week. The new process and system improved accuracy, flexibility, and management visibility into quotas.
Decisions and Time in the Information Societyjexxon
The document discusses how the accelerated pace of change in the information society challenges traditional linear policy-making models. It argues that policies need to shift from simply implementing decisions to also shaping emerging systems and behaviors over multiple time periods. Rather than directly controlling outcomes, policymakers should aim to stimulate collective creativity by formulating compelling images of future rules/systems and monitoring how actual systems evolve in response.
The document discusses the potential for universities and research in Second Life. It provides data on Second Life usage trends over time and by demographic group. It then lists over 50 examples of universities, research centers, and other organizations that have a presence in Second Life. It argues that Second Life allows for new forms of collaboration and education between institutions. Being in-world can foster real-world collaboration and impact individuals and institutions. However, the social aspects of Second Life are inseparable from research and study activities, making it an interesting area for sociological and pedagogical analysis.
Alternative Design Workflows in a Post-PSD Era - WordCamp KC 2014Jeremy Fuksa
As responsive design and progressive enhancement become mainstream design practices, the decades old approach of using Adobe Photoshop to comp up page designs for clients is becoming increasingly irrelevant. A quick search online shows designers quickly clamoring for a better way to do their work.
Along with new tools to learn, there’s also the challenge of acclimating a client base that has been used to seeing fully-rendered Photoshop designs for decades. How do these new practices benefit them?
This presentation looks at some “post-Photoshop” design practices and how they might fit into a designer’s workflow. Additionally, Jeremy will share how a new design workflow has worked for his team at Clickfarm and how clients have received this new way of looking at their projects.
(1) Current knowledge sharing tools have evolved from traditional top-down Web 1.0 sites to more collaborative Web 2.0 sites where information is shared bidirectionally and content is continually updated by users.
(2) Popular collaboration tools include wikis, blogs, social networks, and enterprise platforms like SharePoint that facilitate team communication and knowledge sharing.
(3) To solve information problems, organizations should identify information-sharing roles, investigate social software solutions, and encourage hands-on use of collaborative tools.
AIDMA → AISAS → AISAPA is one of a patient journey flame model at Evidence treatment for patients. This deck is a 3H private seminar was supposed to at 27th Feb 2020 but postponed by COVID-19 attack in Japan.
I show one of presentation part and would show AISAPA model at Health care marketing.
大学院の授業で行った"On value and value co-creation: A service systems and service logic perspective"の英語文献レビューの発表です。
スライド1枚目に間違いあり。
× サービス(ドミナント)ロジック
○ サービス・ロジック
3. 1.この論文について
(Introduction)
Theoretical Background
Consumer Value
Cocreation Consumer
Value Cocreation as a
Network Model of
Knowledge Management
Consumer Value
Cocreation as a Form of
Community Governance
Models of Consumer Value
Cocreation in Health Care
Dimensions of Consumer
Value Cocreation
Model 1: Partnership Model
Model 2: Open-Source~
Model 3: Support-Group~
Model 4: Diffusion~
Discussion and Conclusions
Research Implications
Practice Implications
4. 2.この論文の意義・目的①
This article seeks to contribute
toward such an understanding by
offering a concise and coherent
theoretical framework to analyze
consumer value cocreation in health
care.(p.344)
簡潔で一貫性のある理論的フレーム
ワークを提示して、ヘルスケアにおけ
る消費者価値共創を分析する
5. 2.この論文の意義・目的②
An understanding of the four
models of consumer value
医療機関が適切な戦略と実行を採用
cocreation can help HCOs adopt
し、イノベーティブなヘルスケア製品と
appropriate strategies and practices
サービスの開発と提供(デリバリー)
to embrace consumers as partners
において、消費者をパートナーとして
in抱き込むのに役立つ and delivery of
the development
innovative health care products and
services. (p.344)
11. 5.理論的背景(消費者価値共創)
Consumer Value Cocreation
Customers can play important roles
イノベーションと価値創造活動の様
in々なタイプで顧客は重要な役割にな
different types of innovation and
ることができる
value creation activities.
会社は消費者価値共創活動をあず
Companies have gained varied types
ofかるオンライン顧客コミュティを設立
benefits by establishing online
することで、様々なタイプの利益を得
customer communities that host such
ている。
consumer value cocreation activities
12. 5.理論的背景(消費者価値共創)
消費者との価値共創がもたらすもの
価値共創がもたらすもの
The first set of benefits
relates to the
innovation itself
The second set of
benefits relates to
customer relationship
management
内容
イノベーション自体に関係し
ている利益
CRM(会社の好感度が上が
る、ロイヤルティが高まる)に
関係している利益
13. 6.価値共創の役割①
The network model of knowledge
知識創造とマネジメントのネットワー
creation and management underlies
クモデルは消費者価値創造を基礎に
consumer value cocreation.
している。
we need to draw on Nonaka’s
(1994) dynamic theory of knowledge
creation.
・SECI(セキ)モデル by 野中郁次郎
15. 6.価値共創の役割①
online customer communities that
host the interactions among
customers facilitate these four types
of knowledge conversions and
thereby drive consumer value
cocreation.(p.346)
顧客間の相互作用を預かるオンライ
ンカスタマーコミュニティは4タイプの
知識集約を促進し、顧客価値共創を
推進させる。
20. 8.モデル1:パートナーシップモデル
・例として、Gleevec の開発(癌の薬)
Clearly, consumer participation in HCO-directed innovation
イノベーションのコストと製品が市場に出る時
activities can have considerable impact on both innovation
間に大きなインパクトがある。
cost and time to market. As evidenced in the case of
Gleevec, it can cut down product development and testing
コスト節約につながる開発と試験時間を減らせる
time that would potentially translate into cost savings.
More importantly, the knowledge co-created by consumers
about new products (e.g., potential side effects of new
drugs) provides critical insights that may enable HCOs to
医療機関は製品開発と試験に費やすエネルギー
reorient their product development and testing efforts and
を再配分させたり、価値ある研究・開発のリソース
to minimize the wastage of valuable research and
の無駄を最小限にできる
development resources. (p.348)
21. 8.モデル1:パートナーシップモデル
Importantly, such a partnership can
also contribute to shaping
consumers’ attitude toward the
HCO.(p.348)
医療機関に対する消費者の態度を形成するのに
寄与する(いい印象を与えられる)
22. 8.モデル1:パートナーシップモデル
Proposition 1: Deployment of the
partnership model of consumer value
cocreation will be (a) negatively
associated with HCO’s innovation
(a)医療機関のイノベーションコストと市場に出るま
cost and time to market and (b)
での時間には負の関係があり、(b)医療機関につ
positively associated with consumer
いての消費者のイメージには正の関係がある
perceptions regarding the
HCO.(p.349)
24. 9.モデル2:オープンソースモデル
First, the community members together
define the objectives of the value creation
価値創造活動の目的を定義し、活動のリーダーシ
activities and bear shared responsibility for
ップを調整したり提供する責任を共有する。→「み
coordinating or providing leadership for
んなでやろうぜ、いいものつくろうぜ」
those activities. Second, the community
members share in the benefits associated
with the activities, that is, the ownership of
成果物の所有権は会社やメンバーの誰かにある
the outcomes lies with the community and
のではなく、コミュニティにある or
not with any one company
member.(p.349)
25. 9.モデル2:オープンソースモデル
Specifically, they can become innovation
champions by offering financial support,
企業は経済的支援や知識共有、内部リソースを
sharing knowledge, or even contributing
無償提供することでイノベーションの擁護者になる
some of their internal resources (e.g.,
employee time). Such partnership with
consumer-led groups helps companies to
demonstrate that they are "good
会社がヘルスケア産業の「良き市民」であることを
示したり、コミュニティの中で好意を形成したり、よ
citizens" of the health care industry and
いイメージを強めることにも役立つ
to create goodwill and further enhance
their image in the community.
26. 9.モデル2:オープンソースモデル
Proposition 2: HCO’s involvement in
the open source model of consumer
value cocreation will be positively
associated (a) with the overall market
医療機関がイノベーションアジェンダ(やること)を
fit of the HCO’s innovation agenda
市場に合せることと、医療機関についての消費者
and (b) with consumer perceptions
の知覚について、正の関係がある
regarding the HCO.
28. 9.モデル3:サポートグループモデル
・消費者(患者)主導でも、医療機関
にとって有益なことはある
First, HCOs can complement their traditional
オンラインフォーラムで伝統的な患者支援サービ
patient support services (e.g., 24-hour nurse
スを補完できる
hotline) with such online forums.
Second, as noted previously, patients often
患者が病気について、医者や医療機関の人と同
have equivalent or more knowledge about
等かそれ以上の知識を持つことができる
their disease compared with a physician or
health care practitioner.
29. 9.モデル3:サポートグループモデル
Proposition 3: HCO’s involvement in
the support group model of
consumer value cocreation will be
positively associated (a) with the
deployment of more cost-effective
(a)費用対効果の高い患者サポートの実行と(b)サ
patient support practices and (b) with
ービスイノベーションのチャンスを見つけることに
正の関係がある
the identification of opportunities for
service innovation.
32. 9.モデル4:ディフュージョンモデル
The first factor relates to the ability of the
company to ‘ listen to “the customers”
顧客の声を聞く能力と製品やサービスの普及に役
experiences and to derive critical information
立ちそうな相互作用の中から重要な情報を引き出
from their interactions that can then be
す能力
incorporated to enhance or ease product or
service diffusion.
The second factor relates to the company’s
ability to engage with the customers in the
顧客と共同作業できる能力と製品やサービに関す
interactions and its willingness to share
る情報を喜んで共有できる能力
product-related or service-related information
with them.
33. 9.モデル4:ディフュージョンモデル
Proposition 4: Deployment of the
diffusion model of consumer value
cocreation will be positively
associated (a) with the rate of
(a)製品やサービスの普及率と(b)医療機関の製品
やサービスの質についての消費者の知覚に正の
product or service diffusion and (b)
関係がある
with consumer perceptions regarding
the HCO’s product or service quality.
34. 10.ディスカッション&結論
≪リサーチインプリケーション≫
The first research implication relates to the
ヘルスケアの成果物についての消費者価値共創
impact of consumer value cocreation on health
への影響に関して
care outcomes.
The second research implication relates to the
ヘルスケアの消費者参加の促進でソーシャルメデ
role of new social media technologies in
ィアテクノロジーの役割
facilitating consumer participation in health care.
The third research implication relates to the role
現代的な医療機関の文脈の中での消費者の役割
of consumers within the context of the modern
HCO.
35. 10.ディスカッション&結論
≪プラクティスインプリケーション≫
As our framework indicates, HCOs
that offer online health communities
サービス提供の一環としてオンラインコミュニティ
as part of their service offerings could
を提供する医療機関は費用対効果という点で、サ
ービスポートフォリオの全体的な質や価値を高め
potentially enhance the overall
る可能性があるのでは?
quality and value of their service
portfolio in a cost-effective manner.
36. 10.ディスカッション&結論
・うまく医療機関が価値共創で主導権
を取るには3つのポイントがある
消費者はイノベーションの重要な源泉であるから
consumers form an important source of innovation,
、医療機関は消費者をイノベーションプロセスでの
and as such, HCOs need to embrace them as
パートナーにする必要がある
partners in the innovation process.
consumers have to perceive the benefits that they
消費者はプロセス参加から生まれる利益を知覚し
could potentially derive from their participation in
なければならない
the process.
医療機関はコントロールしすぎに見えないようにリ
HCOs would also need to provide leadership in the
ーダーシップを取る必要がある
initiatives without seeming to be too controlling.
37. 10.ディスカッション&結論
・次のことも大事
the framework also implies the need
for HCOs to adopt a holistic
オンラインとオフラインの両方(全体的な視点)で
患者と関係を持ち、サポート戦略を実行する必要
perspective in deploying their online
がある
and offline patient relationship and
support strategies.