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The Omnichannel Olympics: Transform to PerformAggregage
We are currently in an age where customers of all ages are always on the go and do not have time to connect with companies over traditional channels. They want companies to provide more channels of communication and solve problems at their moment of need. How do companies continue to add more channels and keep up great customer service?
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Presented at TADSummit 2016, 15-16 November, Lisbon in the Day 2 morning plenary.
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Transportation & Mobility - Company Presentation by Dr. Jens Wohltorf, Co-Founder & CEO of Blacklane at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
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Boosting Ecommerce Conversion with Payments Innovation - Workshop by Pierre-Antoine Vacheron, Executive Vice President Retail, CEO, Sumit Arora, Director Business Development EMEA and Gertjan Dewaele, Product Intelligence & Innovation Lead of Ingenico ePayments at the NOAH Conference Berlin 2017, Tempodrom on the 22nd of June 2017.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Industry expert Scott Sehlhorst will:
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2. WE ARE
CHANGING
INTERNATIONA
L AIRPORT
TRANSFER
MARKET
RESEARCH
PROJECT IN
2014
WITH GOOGLE
AND NEWS
INTERNATIONA
L
3.7%
6.6%
10.4%
17.1%
31.5%
49.9%
USUALLY NO OTHER OPTIONS THAT SUIT ME
IT'S INCLUDED IN MY HOLIDAY PACKAGE
NONE OF THE ABOVE
IT SAVES ME MONEY
IT'S MUCH EASIER
TO AVOID THE UNCERTAINTY WHEN I ARRIVE
WHY PRE-BOOK
A TRANSFER?
11.1%
11.3%
15.9%
16.7%
17.1%
37.4%
BOOK THROUGH MY AIRLINE
NONE OF THE ABOVE
BOOK A LOCAL CAB OR CAR SERVICE
BOOK THROUGH MY HOTEL
BOOK THROUGH MY TRAVEL AGENT
BOOK INDEPENDENTLY ONLINE
HOW DO YOU
BOOK A TRANSFER?
CONFIDENTIAL
4. OUR
CUSTOMER
PROMISES
1
2
3
4
5
SIMPLE, STRAIGHTFORWARD ONLINE BOOKING
WEB, MOBILE, APP, SMS
A WIDE RANGE OF QUALITY TRANSPORT AT SENSIBLE
PRICES
TRANSPORT ALWAYS CONFIRMED PRE-FLIGHT AND FOUND
STRAIGHTAWAY ON ARRIVAL
A GUARANTEE IT ALL WORKS OR YOUR MONEY
BACK
EASY TO CONTACT, EASY TO DEAL WITH AND AVAILABLE 24/7
CONFIDENTIAL
7. 3.5 MILLION
PASSENGERS
37 LANGUAGES
46 SOURCE MARKETS
700 AIRPORTS
116 COUNTRIES
7,500 DESTINATIONS
WE ARE THE GLOBAL
MARKET LEADER FOR
AIRPORT TRANSFERS.
WE HAVE ONLY 0.3% OF
THE INTERNATIONAL
PASSENGER MARKET
WE ARE INVESTING £3M
PER ANNUM IN
- MARKETING
- BRAND
- CUSTOMER
EXPERIENCE
- CUSTOMER SERVICE
- TECHNOLOGY
OUR
INVESTMENT
CONFIDENTIAL
9. OUR B2B
AND B2C
BUSINESS
V
V
V
V
V
V
V
A2Btransfers:
B2B brand
30% of bookings from
international markets
3,850 active travel agents,
OTA’s and tour operators
(35% international)
1,000 active prospects
in international markets
Translated into
37 languages, access
to 60+ countries
Live on 19 international
aggregator platforms
CONFIDENTIAL
10. OUR B2B
AND B2C
BUSINESS
V
V
V
V
V
V
V
Resorthoppa.com:
B2C brand
Live in 12 Countries
Deep channel expertise in
search engines, affiliates
and social channels
72% share of
UK clicks
Market planning data
provided by Google
& TripAdvisor
Advanced technology for
analysis of markets,
channels and pricing,
enabling us to reach a
global audience
CONFIDENTIAL
14. LAWRENCE HUNT CHAIRMAN
2004 – 2014 Co-founder & Director, Lowcosttravelgroup
2006 – 2008 Founder/CEO, Silverjet plc
1999 – 2003 Managing Director, Rapid Travel Solutions
1984 – 1999 Founder/Driector 4 Technology Startups
PHIL NORRIS SALES DIRECTOR
2005 – 2008 Sales & Marketing Director, XL Leisure Group
1999 – 2005 Head of Sales, Thomas Cook Tour
Operations
1998 – 1999 Sales & Marketing Director, Flights by
Inspirations/Golden Lion
1985 – 1998 Sales Director, Unijet Group
RENALDO SCHEEPERS FOUNDER/CEO
2003 – 2005 Head of Product, lastminute.com
2002 – 2003 Head of Product & Commercial, Medhotels
2000 – 2001 Product Assistant, Travelbargains
JOSE DIAZ HEAD OF PRODUCT
2015 Head of Product A2B
2014 Head of International Sales A2B
2011-2013 Partner at Wifirental.travel
2008- 2010 Head of Business Development Bedsonline
2004 – 2007 Head of Commercial Controlling Hotelbeds
DAVID MITCHELL FCA FINANCE DIRECTOR
April 2013 Joined WWTE
1985 – 2013 – Various industry finance roles,
including tour operators, airlines and travel agents
1985 – Qualified as FCA
CHRIS ZIOGAS IT DIRECTOR
2008 – 2010 IT Director, youtravel.com
2004 – 2007 Managing Director, lastminute.com Greece
2002 – 2004 IT Director, Medhotels
CONFIDENTIAL
16. WORLD
CLASS
TECHNOLOGY
FIRST with a partner
handling tool to reduce
partner overheads
Allow partners to add
distance and time of transfer
Enter pick up
time
Partners have the latest
company updates
Print off
customer
arrival list
Allows partners to have
instant access to all bookings,
confirmation and accounts
CONFIDENTIAL
17. OUR
PROMISES
TO YOU
PROMISE 2.
Continued investment in growth:
25%-50% per annum, £3m
marketing investment
PROMISE 3.
Access to European, American
and Asian B2B and B2C
markets through one partner
and platform
PROMISE 4.
Over £500k of technology
investment in partner
automation, channels and
reporting
PROMISE 1.
We will listen to you to
improve the way we work
with our partners
CONFIDENTIAL
18. OUR
PROMISES
TO YOU
PROMISE 5.
Superior technology to help our
partners deliver higher service, world
class efficiency, more competitive
rates and lower costs
PROMISE 7.
Dedicated global customer service
team to deal with customer
complaints 24/7
PROMISE 8.
Access to real time performance,
booking, administration and
market trend data
PROMISE 6.
A dedicated team of 10 partnership
professionals and account managers,
with access to senior management
at all times
CONFIDENTIAL
20. SERVICE
LEVELS
DRIVERS
Good driving record, polite,
friendly, English speaking,
well dressed, drive
with care and 100% attention
ARRIVALS
All customers greeted, agreed
locations, delays monitored,
departure times on time (dependant
on vehicle type), frequent customer
communication
VEHICLES
Fully insured, under 5
years old, air conditioned,
safe, clean and fully
serviced
DEPARTURES
All pick up times confirmed
24 hours + pick up times =
2 hours + journey time
CONFIDENTIAL