SlideShare a Scribd company logo
“Establish an Alliance through the Digital Network”
Topic
Creating One Unified Virtual Independent PR Agency
via Digital Networking
Why
Global PR Agency VS. Local PR Agency
Each regional office holds avg. 30 staffs Average 30 – 50 staffs
PR Industry Facing Stagnation on its Size
Back-
ground
Easy to expand overseas with global network
Difficulty in localizing due to complicated
headquarter-based process
Thorough understanding of local industry
and active communication
Limitation on advancing to overseas market
Global PR Agency VS. Local PR Agency
Back-
ground
EU
APEC
NAFTA
NEW
ASIA
BLOCK
Recently Accelerating Asia Economic Block
Back-
ground
Asia
block
As Acceleration of Asia Block is Increasing,
Formation of Network for Independent PR Agency
Will Reinforce All the Limits
Forming United Virtual Company Between
Independent Agencies
Asia
block
Securing human resources
from each region
Pursuing $1,000,000 worth project
Diverse specialists and cooperation,
Executing big projects
Enhancing PR service volume/quality through
Global network and local experts' collaboration
Elevation of PR industry through
the formation of Asia PR block
Achievable Goals with the Alliance
The
alliance
Achievable Goals with the Alliance
BEFORE AFTER
$ 1,000,000
(Size of client budget)
The
alliance
How can Independent Agency form a Virtual Company?
The
alliance
Virtual
Company
Problem of Old Offline Network
Virtual
Company
Answer is Corporate SNS ‘alldependent’
Virtual
Company
SNS for Business
ㅋ
CHAT COMMUNITY C2C SNS B2B SNS
Virtual
Company
What is alldependent?
all-
dependent
What is alldependent?
all-
dependent
Major Functions of alldependent
all-
dependent
SHARE
MESSAGE
GROUP
SEARCH
Items to Share via alldependent
Each agency's service details PR case studies and solutions Proposals
Client information Global collaboration project Exchange of HR
all-
dependent
Expanding PR services with direct communication and
sharing global client info and PR case studies
Immediate Networking with low capital
and simple process Boundless communication
all-
dependent
Online Communication Channel
+
Data Base Archive
For Unified PR Agencies' Communication and Information Sharing
Human
Resource Information Search Communication
Company
Group
What is alldependent?
all-
dependent
all-
dependent
GROUPCreating Groups In Order for AEs All Over the World to Communicate
all-
dependent
Human Resources Conversation
SEARCH
all-
dependent
SHARE
Client
Information
Data
Reference
all-
dependent
MESSAGE
all-
dependent
alldependent Project Collaboration Example
Global Companies
all-
dependent
1
N(Agency)
Profit
alldependent is not made only for Medicom,
But for all independent agencies
all-
dependent
A virtual union among PR agencies in the digital environment

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