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ORIGAMI System by Thierry Wellhoff, ICCO Summit 2013
The Origami System® Sabre Award highlights the evolution of public relations as a proactive 'change driver' rather than a passive participant. It serves as a diagnostic tool for structuring communications while integrating various approaches and adapting to the digital landscape. The system emphasizes core values such as multiculturalism, creativity, and responsibility within the framework of reputation management.
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ORIGAMI System by Thierry Wellhoff, ICCO Summit 2013
- 1. 折り紙 THE ORIGAMI SYSTEM® SABREAward - PR Service of the year (2013)
- 2. 3 Benefits • Origamisystem offers a new model and makes PR not a player at the "end of the chain", but more as a “change driver”. • A diagnostic instrument & a simple and complete tool for structuring communications. • Origami operates at the foundation of our profession according to a basic equation: Image + Opinions = Reputation THE ORIGAMI SYSTEM®
- 3. A model that: Integratedall communication approaches Responded to the digital revolution Organized multiple communication concepts THE ORIGAMI SYSTEM®
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- 7. Respect Mission Values Multicultural, Kindness, Freedom, Responsibility Creativity,Innovation and Simplicity Identity Codes Image Ethic Culture Content Opinions THE ORIGAMI SYSTEM®
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- 11. メルシー Thank you ! THEORIGAMI SYSTEM®