The 2013 ICCO Summit presentation of the original ORIGAMI System by Wellcom (France), delivered by Thierry Wellhoff on 10th October 2013.

1. 折り紙
THE ORIGAMI SYSTEM®
SABRE Award - PR Service of the year (2013)

2. 3 Benefits
• Origami system offers a new model and makes PR
not a player at the "end of the chain", but more as a “change driver”.
• A diagnostic instrument & a simple and complete tool
for structuring communications.
• Origami operates at the foundation of our profession
according to a basic equation:
Image + Opinions = Reputation
THE ORIGAMI SYSTEM®

3. A model that:
Integrated all communication approaches
Responded to the digital revolution
Organized multiple communication concepts
THE ORIGAMI SYSTEM®

4. THE ORIGAMI SYSTEM®

5. THE ORIGAMI SYSTEM®
Mission
Values
Identity
Codes
Image
Ethic
Culture
Content
Opinions
THE ORIGAMI SYSTEM®

6. Mission
Values
Identity
Codes
Image
Ethic
Culture
Content
Opinions
THE ORIGAMI SYSTEM®

7. Respect
Mission
Values
Multicultural, Kindness,
Freedom, Responsibility
Creativity, Innovation
and Simplicity
Identity
Codes
Image
Ethic
Culture
Content
Opinions
THE ORIGAMI SYSTEM®

8. Mission
Values
Identity
Codes
Image
Ethic
Culture
Content
Opinions
THE ORIGAMI SYSTEM®

9. Mission
Values
Identity
Codes
Image
Ethic
Culture
Content
Opinions
THE ORIGAMI SYSTEM®

10. THE ORIGAMI SYSTEM®

11. メルシー
Thank you !
THE ORIGAMI SYSTEM®