The document discusses a study on Nestle's marketing strategies. It provides an introduction to Nestle's history beginning in 1866 with the foundation of the Anglo-Swiss Condensed Milk Company. It then covers Nestle's evolution and roadmap to their "Good Food, Good Life" strategy. The marketing mix of Nestle is also examined, including the 4Ps of marketing. Finally, the document outlines the research methodology used in the study and concludes by reinforcing Nestle's position as the world's biggest food producer.

1. A STUDY ON
MARKETING STRATEGIES OF NESTLE
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Presented By: AMAN DAWANI
BBA 3rd Sec(A)
A60006421156

2. CONTENT
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• Introduction to Nestle
• Evolution of Nestle
• Nestle road map to good food good life
• Marketing mix of Nestle
• REVIEW OF LITERATURE
• RESEARCH METHODOLOGY
• RESULTS AND DISCUSSION
. CONCLUSION

3. INTRODUCTION OF NESTLE
• Our history begins in 1866, with the
foundation of the Anglo-Swiss Condensed
Milk Company. Henri Nestlé develops a
breakthrough infant food in 1867, and in 1905
the company he founded merges with Anglo-
Swiss, to form what is now known as the
Nestlé Group.
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4. EVOLUTION OF NESTLE
• Our history begins in 1866, with the
foundation of the Anglo-Swiss Condensed
Milk Company. Henri Nestlé develops a
breakthrough infant food in 1867, and in 1905
the company he founded merges with Anglo-
Swiss, to form what is now known as the
Nestlé Group.
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5. NESTLE ROAD MAP TO GOOD
FOOD TO GOOD LIFE
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6. MARKETING MIX OF
NESTLE
• Marketing mix of Nestle, which includes the
4Ps (Product, Price, Place, Promotion).
Product innovation, price approach,
promotion planning, and other marketing
methods are only a few examples. These
business tactics, which are based on the
Nestle marketing mix, contribute to the
brand's
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7. REVIEW OF LITERATURE
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• The story of nestle begins in 1867, when Henri
Nestlé developed a baby formula that saved a
child's life and marked the beginning of Nestlé's
decades-old commitment to nutrition . Henri
Nestlé, a Swiss pharmacist, begins experimenting
with cow's milk, wheat nestle and sugar to develop
an alternative for infants who cannot be breastfed.
His ultimate goal is to help reduce infant mortality
from malnutrition. Eventually, he develops Farine
Lactée Henri Nestlé , which is sold under his own
coat of arms. This remains Nestlé's distinctive
brand even today. After the formula saves a child's
life, people swiftly recognize its value.

8. RESEARCH AND METHODOLGY
• Consumers of nestle product refers to the level of happiness or
dissatisfaction with product and brand. The researchers have taken the
sample size of 100 respondents of students, children, businessman,
servicemen and housewives because majority these people consume nestle
product in the market. The main objective of the research is to study about
consumer satisfaction of nestle product with understanding the consumer
profile, understanding the effectiveness of marketing strategy and examine
the loyalty of consumer. The research design chosen is descriptive in
nature. For this study, the sampling technique chosen is convenience
sampling. This paper is a result of research carried out in Baroda city and it
is based on the information given by respondents through questionnaire
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9. RESULT AND CONCLUSION
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Nestle is the world's biggest food producer and market leader in coffee
and mineral water, featuring products including milk-based food and
culinary aids, cereal, immediate coffee, and food for babies.