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International Conference on Advances & Challenges in Interdisciplinary Engineering and Management 82
`
International Conference on Advances & Challenges in Interdisciplinary Engineering and
Management 2017 [ICACIEM 2017]
ISBN 978-81-933235-1-9 VOL 01
Website icaciem.org eMail icaciem@asdf.res.in
Received 10 – January – 2017 Accepted 28 - January – 2017
Article ID ICACIEM163 eAID ICACIEM.2017.163
A Study on Customer Satisfaction towards Ambal Auto,
Erode
Anburanjithkumar K1
, Jayanthi G2
, Mahalakshmi R3
, Meenakshi S4
, Ranjithkumar N5
, Sathyavani R6
1,2,3,4,5,6
Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India
Abstract: Customer satisfaction is the main problem prevailing now-a-days in all the Companies. Satisfying the customers is the big gain for any
company. Marketing managers have to analyse the taste and preferences of the customers in order to satisfy their needs. The present study is to analyse
the Customer Satisfaction with special reference to Ambal Auto Ltd, Erode. Questionnaire method was used to know the views and suggestions of the
customers.
ISBN 978-81-933235-1-9 VOL 01
Website icaciem.org eMail icaciem@asdf.res.in
Received 10 – January – 2017 Accepted 28 - January – 2017
Article ID ICACIEM164 eAID ICACIEM.2017.164
A Study on Brand Preference of Civil Engineers towards
Agni Steel with Special Reference to Agni Steels, Erode
Seenu V1
, Palanisamy M2
, Roja E3
, Thilagavathi T4
, Namdhini S5
, Veni P6
1,2,3,4,5,6
Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India
Abstract: An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered
(trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential
part of marketing. The researcher has adopted the descriptive research study. Descriptive research includes surveys and fact findings enquiries of
different kinds. The data is then analysed by applying weighted average test.
This paper is prepared exclusively for International Conference on Advances & Challenges in Interdisciplinary Engineering and Management 2017 [ICACIEM
2017] which is published by ASDF International, Registered in London, United Kingdom under the directions of the Editor-in-Chief Dr K Samidurai and Editors
Dr. Daniel James, Dr. Kokula Krishna Hari Kunasekaran and Dr. Saikishore Elangovan. Permission to make digital or hard copies of part or all of this work for
personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage, and that copies bear this
notice and the full citation on the first page. Copyrights for third-party components of this work must be honoured. For all other uses, contact the
owner/author(s). Copyright Holder can be reached at copy@asdf.international for distribution.
2017 © Reserved by Association of Scientists, Developers and Faculties [www.ASDF.international]

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A Study on Customer Satisfaction towards Ambal Auto, Erode

  • 1. International Conference on Advances & Challenges in Interdisciplinary Engineering and Management 82 ` International Conference on Advances & Challenges in Interdisciplinary Engineering and Management 2017 [ICACIEM 2017] ISBN 978-81-933235-1-9 VOL 01 Website icaciem.org eMail icaciem@asdf.res.in Received 10 – January – 2017 Accepted 28 - January – 2017 Article ID ICACIEM163 eAID ICACIEM.2017.163 A Study on Customer Satisfaction towards Ambal Auto, Erode Anburanjithkumar K1 , Jayanthi G2 , Mahalakshmi R3 , Meenakshi S4 , Ranjithkumar N5 , Sathyavani R6 1,2,3,4,5,6 Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India Abstract: Customer satisfaction is the main problem prevailing now-a-days in all the Companies. Satisfying the customers is the big gain for any company. Marketing managers have to analyse the taste and preferences of the customers in order to satisfy their needs. The present study is to analyse the Customer Satisfaction with special reference to Ambal Auto Ltd, Erode. Questionnaire method was used to know the views and suggestions of the customers. ISBN 978-81-933235-1-9 VOL 01 Website icaciem.org eMail icaciem@asdf.res.in Received 10 – January – 2017 Accepted 28 - January – 2017 Article ID ICACIEM164 eAID ICACIEM.2017.164 A Study on Brand Preference of Civil Engineers towards Agni Steel with Special Reference to Agni Steels, Erode Seenu V1 , Palanisamy M2 , Roja E3 , Thilagavathi T4 , Namdhini S5 , Veni P6 1,2,3,4,5,6 Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India Abstract: An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing. The researcher has adopted the descriptive research study. Descriptive research includes surveys and fact findings enquiries of different kinds. The data is then analysed by applying weighted average test. This paper is prepared exclusively for International Conference on Advances & Challenges in Interdisciplinary Engineering and Management 2017 [ICACIEM 2017] which is published by ASDF International, Registered in London, United Kingdom under the directions of the Editor-in-Chief Dr K Samidurai and Editors Dr. Daniel James, Dr. Kokula Krishna Hari Kunasekaran and Dr. Saikishore Elangovan. Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage, and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honoured. For all other uses, contact the owner/author(s). Copyright Holder can be reached at copy@asdf.international for distribution. 2017 © Reserved by Association of Scientists, Developers and Faculties [www.ASDF.international]