Online Study of Strontium Products.

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CHAPTER NO.1
EXECUTIVE SUMMARY

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CHAPTER 1
EXECUTIVE SUMMARY
The internship project titled –―Online study of Strontium Products” is my original
work carried out in my capacity of a summer intern at Strontium Technology India.
The study was helpful to carry out the different perceptions/reviews of customers
regarding the product issues and compliments on online marketing segments. The
reason for which project conducted is that they are willing to go through a change, to
work efficiently and effectively. Location of company was Mumbai branch office,
Strontium Technology India Private Ltd., Unit no: 403 Aaditya Arcade, Topiwala
Lane, Grant road, Mumbai -400007 and Duration The period for training was from 15
MAY 2017 to 15 JULY 2017. In this project descriptive research design is used
because descriptive research design is to find the answers of the questions. Primary
data was collected through observation method. Observed various parameters of the
strontium products on the 7 different e-commerce websites, Price comparison with
competitor’s products, availability of products, listing of products and customer
reviews are observed on these websites. Simple random sampling method is used for
this project because it is free from sampling bias. Sample size was 7 e-commerce web
portals out of top 10 e-commerce web portals.
After collection of primary and secondary data I analyzed it and I came across some
findings that are, physical appearance of the Strontium products is almost similar with
its major competitor like Sandisk. Prices of the strontium pendrives are 28% higher
and prices of memory cards are 47.75% higher on Snapdeal. Prices of camera cards
are 33.5% higher on Amazon and prices of Wi-Fi devices are 24% higher on ebay.
From the findings I suggested some suggestions to the company. Strontium should
have its own tag line. Price of the products should be more competitive according to
the market scenario. Official website of Strontium should have live chat pop-up
window with expertise. This suggestion was noted by the product manager and
immediately implemented. Products should get listed on websites. From this study I
understand how to survey the market which will help me to serve in the market for
doing the job. I learned from this project that how to do web based marketing survey.
I came to know that how to analyze performance & feedback of customer. I learned

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that a shopper universe expecting increased comfort with technology, and larger
households. The study was helpful to carry out the different perceptions/reviews of
customers regarding the product issues and compliments on online marketing
segments. Replying on customer’s reviews can be helpful for increasing online
presence because customers want to know we are listening and to make realize that
we truly want to help them.

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CHAPTER 2
INTRODUCTION
Introduction of the Project:
Nowadays, customers have access to information any time and any place they want or
need it. Thanks to the Internet and globalization, most people on the globe are able to
access the information via computers, tablets or mobiles. What business owners
should remember is that everyone can influence the image of their companies via ex.
Social Media and you can be sure that your customer feedback will be more
trustworthy for others to read than your own one. Online study is so important
because via electronic channels and by posting positive comments, feedbacks about
your company/product. You can attract new customers and build long-lasting
relationship. Happy customers can help you, but unhappy customer can harm your
business very seriously. That's why as a business owner make sure you always
remember about the following points:
1. Encourage engagement through Digital Media.
2. Get ahead of your competitors.
3. Go beyond the boundaries.
4. Business reputation first.
The study was carried out in Mumbai office of strontium technology. The purpose of
this study is to identify the factors that are important in online marketing and to
analyse the effects of these factors on Strontium products. After this study, project
report will help the company to jump on the e-commerce bandwagon which will not
only retain a competitive edge, but improve their revenue stream. Using a sample of 7
online websites the study identified Online price comparison, Availability of products
on online, Products listed or not on online portals, Sellers on online portals, Pricing
issues, outdated products, Customer reviews on Amazon. The results revealed that
online study gives the strongest relationship with online portals and strontium
products. Change comes quickly in the online world, and companies that move
quickly to assess the changes under way and adjust their business models to meet
shifting market dynamics and customer demands can establish significant leads over
both traditional competitors and new entrants.

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CHAPTER NO.3
INDUSTRY PROFILE

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CHAPTER 3
INDUSTRY PROFILE
World Scenario:
Flash technology is highly disruptive because it changes the way performance can be
delivered to applications from storage systems. Mainly, it improves IT operations
through the acceleration of business-critical application performance. This means 24/7
uptime and instant access to data, which allows customers to transform their
businesses by making real-time IT an expectation rather than an aspiration, many
companies today primarily use flash storage in the form of hybrid arrays, a practical
best-of-both-worlds approach that uses a mix of flash and traditional hard-disk drives.
Hybrid arrays provide the right level of performance at the right cost for the majority
of business applications. The two main factors driving market growth for flash today
are affordability and real-time business demands on IT. Flash technology is becoming
more affordable and accessible for a broader set of organizations to deploy. As the
needs of organizations today continue to change rapidly, flash can also deliver the
responsiveness they need to meet the demands of high-performance applications and
cloud-computing models, especially in industries such as retail and health care.
Samsung Electronics Co. Ltd (South Korea), Micron Technology Inc. (U.S.), Toshiba
Corp. (Japan) and SK Hynix Inc. (South Korea) are the players that dominate global
NAND flash memory market. SanDisk Corp. (U.S.), Apple Inc. (U.S.), Intel Corp.
(U.S.), etc. among others are some of the players in global NAND flash memory
market. One source states that, in 2008, the flash memory industry includes about
US$9.1 billion in production and sales. Other sources put the flash memory market at
a size of more than US$20 billion in 2006, accounting for more than eight percent of
the overall semiconductor market and more than 34 percent of the total semiconductor
memory market. In 2012, the market was estimated at $26.8 billion. The flash
memory industry is very volatile. Firms producing one kind of memory often enter
and exit the industry due to market trends and cycles. Perhaps more importantly, the
competitive environment has driven increasing consolidation and complex dynamics
between competing firms. Toshiba a major competitor but has entered into a large
manufacturing partnership through which the majority of their memory chips are

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supplied. Samsung is the largest player in the flash market. On the other hand, flash
memory represents a fraction of the revenue for Samsung, a global leader in consumer
electronics. Also, Samsung and Sandisk have a joint venture in the fabrication
business in Japan. Samsung also pays royalties to Sandisk.
Indian Scenario:
The India consumer storage flash memory market that includes memory cards and
flash drives grew 42 percent during calendar year 2011 to calendar year 2015 in terms
of capacity. The growth in cards due to a growing base of 3G and 4G smart phones
will be a key driver of growth of the market, SanDisk remained the top vendor with a
37 percent market share in the fourth quarter of calendar year 2015 in terms of unit
shipments, followed by Samsung on second and Strontium at number three
position. One of the key reasons for the market revival is that shipments of unbranded
cards recorded a 143 percent hike quarter-on-quarter versus a 48 percent decline in
the previous quarter. There was also a change in capacity trends as the suppliers of
unbranded cards were mainly focused on 4 GB and 8 GB capacity, the established
players moved up the value chain to 8GB and above. The 8 GB capacity was the most
favored segment with a 46 percent market share in terms of unit shipments in the
fourth quarter of calendar year 2015 and shipments of 16 GB capacity grew
sequentially by 14 percent during the same period.
India has imported 3.7 million pieces of storage devices including SD card, Pen Drive
and SSD with import value of 19.04 MICROSD million in March 2017. These
products are importing in 44 various brands. SD card with 16 GB storage has
registered import value of 5.54 MICROSD million in India. Pen Drive is also known
as USB drive, thumb drive, jump drive, flash drive or USB memory. India is
importing Pen Drive from 12 countries, SD Card from 15 countries and SSD from 17
countries across the world. Malaysia is the largest exporter for Pen Drive to India
while China is the largest exporter for SD Card and SSD to India. In case of pen drive
import from china, the country has registered import value of 140687 MICROSD in
March 2017. If we will go for quantity wise analysis then Taiwan is the largest
exporter of SSD with a quantity of 93.03%. Malaysia and China retained its position
for export of Pen Drive and SD Card by quantity wise analysis in India. India is

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importing storage devices in 39 categories (storage wise). A Micro SD (memory card)
with 8 GB storage has imported most during March 2017. As per SD card import
data, Sandisk has imported 8 GB memory card with a quantity of 24.11% followed by
Strontium (2.21%) which is mile away far from Sandisk. The memory card (8 GB)
has generated a total value of 4.39 million MICROSD in India.
Companies and their Performance:
1) Sandisk:
SanDisk is an American manufacturer of flash memory products, including
memory cards and readers, USB flash drives, and solid state drives. As of
February 2015, it is largest manufacturer of flash memory.
2) Samsung Technology:
Samsung Group is a South Korean multinational conglomerate headquartered
in Samsung. Samsung became the world's largest producer of memory chips in
1992 and is the world's second-largest chipmaker after Intel, Samsung Card is
listed on the Korea stock-exchange.
3) Strontium:
Strontium Technology Pte Ltd is a PC and flash memory manufacturing
company, having its headquarters in Singapore. It is the third largest
manufacturer of flash memory.
4) HP:
HP is an American manufacturer of flash memory products, including memory
cards and readers, USB flash drives, and solid state drives.
5) Transcend:
Transcend was the world's No. 3 USB Flash Drive manufacturer, with 20%
year-over-year market share growth, and the world's No. 5 Flash Card
manufacturer.

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CHAPTER NO.4
COMPANY PROFILE

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CHAPTER 4
COMPANY PROFILE
4.1 History:
It all started from 5 hours of sipping coffee, and a whole lot of passion.
These were the humble beginning of what is today known as Strontium. It always
takes two to tango, and it was the technological expertise and economic wisdom of its
founders Vivian Singh and Anshuman Gupta which gave the organization its start in
the year 2002. A robust brainstorming session over 6 cups of coffee at a hotel cafe–
the result of a missed flight, soon had the pair making the decision to leave their
corporations behind to create their own. Backed by their experience in the
technological and economic arenas, combined with their entrepreneurial instincts and
international exposure, they built the company, one brick at a time. Soon, they grew
from a single office in Singapore into offices across South East Asia, China, Taiwan,
Dubai, India and USA.
Guided by the dream of creating a company that most would want to be part of or
associated with, while never losing sight of building an organization with a strong
work ethic – these were the ideologies that led to a culture of never compromising; be
it in its quality, people and interactions with its partners. These tenets are the
foundation upon which the company has built its reputation, from being Singapore’s
top player to earning its place amongst global leaders in the memory market. Whilst
there may be no more missing of flights, the countless cups of coffee and tireless
passion for excellence persist.
Vivian Singh and Anshuman Gupta founded Strontium Technology in 2002. With
their experience in the technological and economic arenas, combined with their
entrepreneurial instincts and international exposure, they have built a company to
stand the test of time. Vivian Singh, the President and CEO of the company, was
instrumental in bringing about technological and managerial excellence in the
Company’s operations. He pursued his MBA in International Business at Delhi
School of Economics, University of Delhi. Before Strontium, he worked for 2 years as

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Marketing Manager in Karma Distribution, Singapore and 3 years as National Sales
Manager in Avnet Max, India.
Anshuman Gupta was responsible for growth, strategic planning and Product
Management. He pursued his MBA in International Business at Delhi School of
Economics, University of Delhi. Before Strontium, he worked for 2 years as Country
Manager for India in Karma Distribution and 3 years for a German consultancy
company.
Mobility remains the core of business and with the telecom infrastructure getting
stronger in India, connected portable devices are the future of mobility. There is a
huge market potential in this space and that inspire to come up with range of smart
wearables focused around family and home safety. Strontium is one of the leading
brands when it comes to consumer flash storage and has good presence across
geographies. Strontium is an ideal partner to enter the market that will showcase a
win-win situation in the Indian masses.
4.2 Vision:
To build an organization which will outlive us and become a Fortune 500 corporation
4.3 Mission:
To create and add value for customers, employees, suppliers and stake holders –
economically and intrinsically
4.4 Milestone:
Strontium Technology listed in Singapore’s Top 50 companies.

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4.5 Organizational Structure:
CEO
Executive
Vice
President
Memory
Techonology
Officer
Cheif
Strategy
Officer
Senior Vice
President
HR Marketing
Legal
Officer
Product
Manager
Regional
Sales
Manager
RMA
Assistant
Board of
Directors

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CHAPTER NO.5
PRODUCT PROFILE

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CHAPTER 5
PRODUCT PROFILE
Strontium offer products and services such as; Memory cards (Micro SD Cards, SD
Cards, UHS-1 cards), USB drives, OTG Drives, iDrive, With one of the best customer
service, strontium assures that the products are of the highest quality and will strive to
meet every demand of customer.
1.1 Pollex USB 2.0 Series:
o Available Capacities: 4GB, 8GB, 16GB, 32GB and 64GB
o 5 Years Strontium Limited Warranty
o High Quality Plastic Body Material with smooth
finishing
o High-Speed Class Rating: 5MB/s minimum data transfer
rate
1.2 AMMO USB 3.0 Series:
o Available Capacities: 16GB, 32GB, 64GB and 128GB
o Robust body with stylish metal finishing
o Includes premium metal keychain
o Ultra High-Speed Class Rating:20MB/s-75MB/s minimum
data transfer rate
1.3 Nitro OTG 3.0 Series:
o Available Capacities: 8GB, 16GB and 32GB
o Data storage and transfer between OTG-compatible devices
o Support micro-B USB and standard USB 3.0 connectors
o High-Speed Class Rating: 20MB/s-50MB/s minimum data
transfer rate

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1.4 Nitro Plus OTG 3.0 Series:
o Data storage and transfer between OTG-compatible
devices
o Support micro-B USB and standard USB 3.0 connectors
o Ultra High-Speed Class Rating: 65MB/s-100MB/s
minimum data transfer rate
1.5 Nitro Plus OTG Type- C USB 3.1 Series:
o Data storage and transfer between OTG-compatible devices
o Support Type-C USB and standard USB 3.0 connectors
1.6 iDrive USB 3.0:
o Data storage and lightning transfer between iPhone, iPad
and Mac/PC
o Backup and restore contacts, calendars and camera roll
o Free APP for auto file management and security
o High-Speed Class Rating:65MB/s-85MB/s minimum data
transfer rate
1.7 Nitro iDrive Card Reader:
o Lifetime Strontium Limited Warranty for card and 1 Yr for
card reader
o Data storage and lightning transfer between iPhone, iPad
and Mac/PC
o Backup and restore contacts, calendars and camera roll
o Free APP for auto file management and security
transfer rate

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2.1 Basic Micro SD:
o Available Capacities: 2GB / 4GB / 8GB / 16GB / 32GB
o Lifetime Strontium Limited Warranty
o Convertible to full SD card size with an adapter (optional)
transfer rate
2.2 Nitro Series:
o Durability: Water proof; temperature proof; magnet proof
and X-ray proof
transfer rate
2.3 Nitro Plus Series:
o Supports 4K Ultra High Definition Standard
and X-ray proof
o Ultra High-Speed Class Rating: 95MB/s minimum data
transfer rate
3.1 Nitro Series:
o Security: Built-in write-protect switch to prevent accidental
data loss
and X-ray proof
transfer rate

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3.2 Nitro Plus Series:
o Supports 4K Ultra High Definition Standard
o Security: Built-in write-protect switch to prevent
accidental data loss
and X-ray proof
4 Wi-Fi Cloud:
o Portable media hub with built-in USB port and SD
Memory slot allow easy access to content from USB drive,
portable hard drive or micro SD card
o Connect up to 5 devices to share videos, music, photos and
data
o Portable charger for smart phones and tablets
o Built-in rechargeable 3000 mAh 3.7v battery for up to 8
hours of usage
o Free iOS and Android mobile app with search utility
function to identify and navigate data files

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CHAPTER NO 6
OBJECTIVE OF THE STUDY

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CHAPTER 6
OBJECTIVE OF STUDY
1. To analyze the online price of strontium products and compare it with the
competitors price on popular websites.
2. To check online reviews and replies to the customers for the positive and
negative reviews.
3. To analyze the online content of Strontium products.
4. To identify which strontium products are not available online.
5. To understand the online product rating.

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CHAPTER NO.7
RESEARCH METHODOLOGY

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CHAPTER 7
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY:
Definition:
Research methodology contains two different word “research” and “methodology”;
here first we will define the word ―research‖.
Research:-Research is process involves defining and redefining problems.
Formulating hypothesis or suggested solutions , collecting , organizing , evaluating ,
data making , deduction , and researching final destination or conclusion.
Now we will define the word “Methodology”:-
Methodology: - Research means finding answer to its title. Every research acts as an
aid to decision making by providing valuable information. The information provided
by research should justify the time and money, which the organization put in the
research activity. Research design plays a vital role in collecting useful information.
Now we will define the word “Research Methodology”:-
―Research Methodology is way to systematically solve the search problem. It
understood as a science of studying how research is done scientifically‖.
Research methodology is a way to systematically solve the research problem. It may
be understood as a science of studying how research is done scientifically. In it we
study the various steps that are generally adopted by a researcher in studying his
research problem along with the logic behind them. It is necessary for the researcher
to know not only the research methods/techniques but also the methodology.
Researchers not only need to know how to develop certain indices or tests, how to
calculate the mean, the mode, the median or the standard deviation or chi-square, how
to apply particular research techniques, but they also need to know which of these
methods or techniques, are relevant and which are not, and what would they mean and
indicate and why. Researchers also need to understand the assumptions underlying
various techniques and they need to know the criteria by which they can decide that
certain techniques and procedures will be applicable to certain problems and others
will not. All this means that it is necessary for the researcher to design his
methodology for his problem as the same may differ from problem to problem.

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Research design:
Research design is plan, structure and strategy of investigation conceived so as to
obtain answers to research questions and to control variance.
Research design is the specification of methods and procedures for acquiring the
information needed. It is the overall operational pattern or framework of the project
that indicates what information is to be collected, from which sources and by which
procedures.
Types of Research design:
These are the follows:
1) Exploratory Research design
2) Descriptive Research design:
3) Experimental research design:
Type of Research Methodology used:
Descriptive Research design:
Descriptive research designs are well structured. This type of research designs
are undertaken in various circumstances. This research design is very useful to know
the characteristics of certain group such as age, sex, educational level, occupation or
income.
The basic objective of descriptive research design is to find the answers the
questions relating to, ―who, what, when, where and how‖ of the subject under
investigation, Descriptive research design are not always factual and simple, they can
be complex also, demanding a high degree of scientific skill on the part of the
researcher. Descriptive research design study can be divided into two broad
categories.

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3.1 Primary Data:
Primary data are those data, which are collected for the first time by the researcher.
The methods which are used for the Primary data collection are:
1. Observation method
2. Direct communication
3. Content analysis
4. Personal interview
5. Questionnaire.
6. Surveys.
The primary data is collected through Observation method, Direct Communication,
Content analysis, Questionnaire method and Surveys.
How Primary Data Collected?
Observation method
1. Online Price Comparison:
 May month
 June month
 After GST (Till July 15)
Comparison of Online prices of Strontium products with Sandisk products.
Report was generated for two months 15th
of May to 15th
of July.

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2. Availability Of Products On Online: Weather the product is in the stock or
out of stock.
3. Product Listed Or Not on Online Portals: Products which are not listed on
online portals.
4. Sellers on Online Portals: Available sellers for the Strontium products on
online portals.

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5. Pricing Issues: Different Prices from their actual prices on online portals.
.
6. Outdated Products: Products which company has stopped manufacturing but
yet those products are available on online portals.

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7. Customer Reviews on Amazon: Number of replies given to the comments if
the customers.
3.2 Secondary Data
The secondary data means data that are already available i.e. they refer to the
data which have already been collected and segregated by someone else.
Secondary data are those data which have been gathered earlier for some other
purpose. The secondary data for this project is collected through internet, journals,
and books.
The methods which are used for the secondary data collection are:
i. Records
ii. Internet articles
iii. Databases
iv. Catalogs

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How You Collected Secondary Data:
Secondary data was important to the project to gain understanding of the
situation more clearly, for developing appropriate research design and to interpret
primary data more insightfully. The customer phenomenon has been largely
overlooked. However, a number of studies have attempted to investigate this
phenomenon, mainly through empirical surveys in online market segments.
The main sources of secondary data were catalogs, Records and by internet articles.
3.3 Sampling:
Sampling is concerned with the selection of a subset of individuals from
within a statistical population to estimate characteristics of the whole
population. Acceptance sampling is used to determine if a production lot of material
meets the governing specifications. Two advantages of sampling are that the cost is
lower and data collection is faster than measuring the entire population.
Each observation measures one or more properties (such as weight, location, and
color) of observable bodies distinguished as independent objects or individuals.
In survey sampling, weights can be applied to the data to adjust for the sample design,
particularly stratified sampling (blocking). Results from probability
theory and statistical theory are employed to guide practice. In business and medical
research, sampling is widely used for gathering information about a population.
Sampling Method:
Samples can be either probability samples or non-probability samples. With
probability samples each element has a known probability of being included in the
sample but the non-probability samples do not allow the researcher to determine this

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probability. Probability samples are those based on simple random sampling,
systematic sampling, stratified sampling, cluster/area sampling whereas non-
probability samples are those based on convenience sampling, judgment sampling and
quota sampling techniques.
1. Deliberate sampling
2. Simple random sampling
3. Systematic sampling
4. Stratified sampling
5. Multi-stage sampling
6. Sequential sampling
7. Convenience Sampling Method
Method Used For Sampling: Simple random sampling.
It is a technique in which every unit in population has equal and known chance
of being included in sample. It is free from sampling bias. Independent sample
selection hence choice of one unit will not affect the chance of another unit being
selected. It is scientific method. No scope for personal bias so helps in ensures
accuracy. Complete listing is required Unsuitable for heterogeneous population
 Target Population:
o Top E-Commerce websites on which Strontium products are available for
selling purpose.
o Customer reviews, comparisons, prizing list and other products details for
strontium products on selected online marketing segments.
 Sampling Area:
Selected online marketing segments.
 Sample size:
7 online marketing segments out of 10.

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3.4 Scope of the Study:
• The study can be extending in the area of online price comparison with all the
major competitors in the India as well as outside of the India.
• Replying on customer’s reviews can be extending to the all the TOP e-
commerce web portals. As they are helpful for increasing online presence
because customers want to know we are listening and to make realize that we
truly want to help them.
• From the popular websites we can find interested customers for the company.
• Continuous updation after identifying the availability of the strontium
products on websites.
3.5 Limitation of the Study:
 The scope of the study was very vast but it was limited due to time constraints.
 Before the implementation of the GST it was tough to convince the
partners/distributors for the updating of the products.
 As the comparison was made on the selected popular websites where as the
customer reviews were made only on the single website and not on the other
ones.
 Some prices are beyond the limits because online selling prices decided by the
online seller.

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CHAPTER NO.8
THEORETICAL BACKGROUND OF
THE STUDY

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CHAPTER 8
THEORETICAL BACKGROUND OF THE STUDY
The purpose of this study is to identify the factors that are important in online
marketing and to analyse the effects of these factors on Strontium products. Using a
sample of 7 online websites the study identified Online price comparison, Availability
of products on online, Products listed or not on online portals, Sellers on online
portals, Pricing issues, outdated products, Customer reviews on Amazon. The results
revealed that online study gives the strongest relationship with online portals and
strontium products. The study also indicated that although price of the products
impacts online selling but the customer’s inclination towards Strontium products is
very good as compare to the competitor’s products. Establishing appropriate
relationships with customers by giving them reply on their comments and in order to
understand their needs and demands is an important step toward improving the
chances of brand awareness and effectiveness. These relationships will also help the
organizations to design their promotional campaigns and tools and factors to be
characterised of their target customers which will contribute to the improvement of
their brand advertisements.
1. Introduction
Internet marketing is important because it aligns with the way consumers make
purchasing decisions. Studies by analysts such as Gartner indicate that increasing
numbers of consumers use social media and research on mobile Internet to carry out
preliminary product and price research before making final decisions. Internet
marketing enables you to build relations with customers and prospects through
regular, low-cost personalized communication, reflecting the move away from mass
marketing.
Convenience
Internet marketing enables you to be open for business around the clock without
worrying about store opening hours or overtime payments for staff. Offering your
products on the Internet is also convenient for customers. They can browse your
online store at any time and place orders when it is convenient for them.

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Reach
By marketing on the Internet, you can overcome barriers of distance. You can sell
goods in any part of the country without setting up local outlets, widening your target
market. You can also build an export business without opening a network of
distributors in different countries. However, if you want to sell internationally, you
should use localization services to ensure that your products are suitable for local
markets and comply with local business regulations. Localization services include
translation and product modification to reflect local market differences.
Cost
Marketing products on the Internet costs less than marketing them through a physical
retail outlet. You do not have the recurring costs of property rental and maintenance.
You do not have to purchase stock for display in a store. You can order stock in line
with demand, keeping your inventory costs low.
Personalization
Internet marketing enables you to personalize offers to customers by building a profile
of their purchasing history and preferences. By tracking the web pages and product
information that prospects visit, you can make targeted offers that reflect their
interests. The information available from tracking website visits also provides data for
planning cross-selling campaigns so that you can increase the value of sales by
customer.
Relationships
The Internet provides an important platform for building relationships with customers
and increasing customer retention levels. When a customer has purchased a product
from your online store, you can begin the relationship by sending a follow-up email to
confirm the transaction and thank the customer. Emailing customers regularly with
special, personalized offers helps to maintain the relationship. You can also invite
customers to submit product reviews on your website, helping to build a sense of
community.

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Social
Internet marketing enables you to take advantage of the growing importance of social
media. An article on the Harvard Business School Executive Education website
highlighted the link between social networking and online revenue growth. According
to the article, a group of consumers that responded most strongly to the influence of
social networks generated increased sales of around 5 percent. You can take
advantage of this type of influence by incorporating social networking tools in your
Internet marketing campaigns.
Developing an online marketing strategy requires a plan. Without being strategic, it
becomes difficult for companies to use digital media effectively. If you want to
embark on a strategy, an important step is to evaluate your business issues according
to the ones that are most important.
Goals
Lack of an online marketing strategy compromises your ability to set goals for
broadening your customer base and retaining the customers that you have. Without
goals, you will be unable to allocate resources efficiently and determine whether or
not you are making progress.
Online Market Information
Being aware of your share of the online market requires you to invest adequate
resources in marketing. Marketing enables you to gain insight into the market,
customers, shopping behavior and competition among other factors. If you do not
have a strategic approach and your online marketing strategies are not well defined,
you may end up falling behind your competitors as they implement their strategies.
Analogue to Digital
With the rapid shift from analogue to digital, more people are looking for online
content every day on their mobile devices. Companies which are not aware of this
trend need to adapt accordingly. Online marketing is important because of the integral
role it plays in the current marketing industry and has taken over from conventional
marketing options.

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New Technologies
Online forms of communication provide more speed, versatility and structure.
Advancements in technology have contributed to the rapid acceptance of digital
communication. Online marketing is executed in a variety of ways, including
websites, content, blogging, social media and mobile.
Although traditional media is still highly relevant, technology has made the web more
accessible. A company that sets up an online marketing strategy is able to keep up
with technological advancements and tech savvy competitors.
Cost Effective
Online marketing provides one of the most affordable ways for businesses to promote
their products and services. It usually costs much less to set up a website and
strengthen online presence with marketing strategies such as social media marketing
in comparison to traditional marketing.
It provides a cost effective alternative to traditional marketing solutions. Social
networking campaigns, for example, have the potential to send out marketing
messages to several consumers at a much lower cost than an offline marketing
campaign.
Tracking and Monitoring
Handling your marketing efforts online makes it easier to track and monitor your
progress. Instead of carrying out costly market research, real time viewing of how
your customers respond and measuring campaign success can help you work out your
next strategy.
Wider Reach
Including online marketing in your overall strategy gives you access to the high
percentage of people who go online on a daily basis. A business that does not adopt
the changing marketing environment will find it harder to thrive in the midst of online
and socially savvy competitors.
The internet has allowed businesses to have a wider reach on a global scale. The cost
of using conventional or offline media typically restricts this level of reach with
established businesses dominating traditional marketing.

| 36
Online marketing opens new doors of opportunities for smaller businesses that have
tighter budgets so that they can reach out to more customers around the world.
Online marketing enables marketers to access their customers in a variety of ways
while providing more products or services to them. As technology continues to
advance, the ability to reach customers is likely to grow.
More Interaction
Conventional marketing techniques are associated with a one way mode of spreading
the message about brands while online marketing encourages interaction. Increased
interactivity makes it possible for companies to get responses from consumers and be
more adaptive.
Brand Reinforcement
As a company’s major enduring asset, a brand needs to be carefully managed so its
value does not depreciate. Many brand leaders of 70 years ago remain leaders today—
Wrigley’s, Coca-Cola, Heinz, and Campbell Soup—but only by constantly striving to
improve their products, services, and marketing.
Marketers can reinforce brand equity by consistently conveying the brand’s meaning
in terms of
(1) What products it represents, what core benefits it supplies, and what needs it
satisfies; and
(2) How the brand makes products superior, and which strong, favorable, and unique
brand associations should exist in consumers’ minds. NIVEA, one of Europe’s
strongest brands, has expanded from a skin cream brand to a skin care and personal
care brand through carefully designed and implemented brand extensions that
reinforce the brand promise of ―mild,‖ ―gentle,‖ and ―caring.‖
Reinforcing brand equity requires that the brand always be moving forward— in the
right direction and with new and compelling offerings and ways to market them. In
virtually every product category, once-prominent and admired brands—such as Fila,
Oldsmobile, Polaroid, and Circuit City—have fallen on hard times or gone out of
business.
An important part of reinforcing brands is providing consistent marketing support.
Consistency doesn’t mean uniformity with no changes. While there is little need to
deviate from a successful position, many tactical changes may be necessary to
maintain the strategic thrust and direction of the brand. When change is necessary,
marketers should vigorously preserve and defend sources of brand equity.

| 37
CHAPTER NO.9
DATA ANALYSIS AND
INTERPRETATION

| 38
1.1.1 Online Price Comparison of Pen drives on Amazon
Table No: 1.1 .1
Amazon
Pollex USB 2.0
Storage Strontium Sandisk % Difference Avg %
2GB NA NA -
16.33
4GB 430 400 7
8GB 339 359 -6
16GB 365 345 6
32GB 750 749 0
64GB NA 1,499 -
AMMO Silver USB 2.0
8GB 378 449 -9
16GB 550 550 -
32GB 849 929 -
Nitro AMMO Silver USB
3.0
16GB 673 NA -
32GB NA NA -
64GB 1,612 NA -
128GB 3,868 NA -
NITRO OTG USB 3.0
16GB 643 599 7
32GB 1,230 899 31
NITRO PLUS OTG USB
3.0
16GB 675 730 -8
32GB 1,128 1,030 9
64GB 2,391 1,624 38
128GB 4,131 NA -
NITRO iDrive USB 3.0
16GB 3,125 3,339 -7
32GB 3,299 3,500 -6
64GB 4,214 4,799 -13
128GB NA 6,971 -
(Source: Annexure)
Graph No: 1.1.1 Pen drives on Amazon
Interpretation: From the above graph we observe that a price of the Strontium
Pollex, Nitro OTG pen drives are 16.33% higher than the Sandisk on Amazon.

| 39
1.1.2 Online Price Comparison of Memory Cards on Amazon
Table No: 1.1.2
Amazon
BASIC microSD
Card
Storage Strontium Sandisk % Difference Avg%
2GB NA NA -
2
4GB 389 400 -3
8GB 394 399 -1
16GB 435 425 2
32GB 846 830 2
BASIC C10
microSD
(Adapter)
16GB 4,154 NA -
32GB 5,084 NA -
NITRO
microSD Card
16GB 475 639 -29
32GB 831 NA -
64GB 1,899 1,899 -
(Source: Annexure)
Graph No: 1.1.2 Memory Cards on Amazon
Interpretation: From the above graph we observe that prices of the Strontium Basic
microSD Card are 2% higher than the Sandisk on Amazon.

| 40
1.1.3 Online Price Comparison of Camera Cards on Amazon
Table No: 1.1.3
Amazon
Micro SD Nitro UHS-
1 with Adaptor &
USB Card Reader
16GB 795 675 16
33.5
32GB 975 1,040 -6
64GB 1,795 1,920 -7
128GB 4,599 NA -
NITRO UHS-I (U1)
microSD with OTG
Card Reader
16GB 599 NA -
32GB 1,040 NA -
64GB 1,796 NA -
128GB 4,599 NA -
NITRO Micr0D
Card with iDrive Card
Reader
32GB 2,820 NA -
64GB 3,965 NA -
128GB 5,731 NA -
NITRO UHS-I
(U1) microSD with
Type-C Card Reader
64GB 2,481 NA -
128GB 4,336 3,283 28
Micro SD Nitro Plus
UHS-1 U3 with
Adaptor & USB Card
Reader (Support 4K)
16GB NA NA -
32GB 4,265 NA -
64GB 3,525 NA -
SD Nitro UHS-1
16GB 690 648 6
32GB 2,582 1,050 84
64GB 3,918 4,030 -3
SD Nitro Plus UHS-1
U3(Support 4K)
16GB 1,099 1,305 -17
32GB NA 2,175 -
64GB 3,417 3,599 -5
128GB 5,899 6,440 -9
(Source: Annexure)
Graph No: 1.1.3 Camera Cards on Amazon
Interpretation: From the above graph we observe that prices of the Strontium
microSD, SD Nitro Camera Cards are 33.5% higher than the Sandisk on Amazon.

| 41
1.1.4 Online Price Comparison of Wi-Fi Device on Amazon
Table No: 1.1.4
Amazon
Mobile Wi-Fi
Cloud
Strontium Sandisk %Difference
2249 1999 12
(Source: Annexure)
Graph No: 1.1.4 Wi-Fi Device on Amazon
Interpretation: From the above graph we observe that price of the Strontium
Wi-Fi Devices is 12% high.
1850
1900
1950
2000
2050
2100
2150
2200
2250
2300
Strontium Sandisk
Wi-Fi Device on Amazon

| 42
1.2.1 Online Price Comparison of Pen Drives on Flipkart.
Table No: 1.2.1
Flipkart
Pollex USB 2.0
Storage Strontium Sandisk
%
Difference Avg%
2GB NA NA -
21.66
4GB NA NA -
8GB 329 499 -41
16GB 449 535 -17
32GB 795 825 -4
64GB NA NA -
AMMO Silver USB
2.0
8GB NA 499 -
16GB 570 745 -27
32GB 799 955 -18
Nitro AMMO Silver
USB 3.0
16GB NA NA -
32GB 1,099 NA -
64GB 2,475 NA -
128GB NA NA -
NITRO OTG USB
3.0
16GB 589 600 -2
32GB NA 1,099 -
NITRO PLUS OTG
USB 3.0
16GB NA 739 -
32GB NA 1,100 -
64GB NA 1,035 -
128GB NA 3,219 -
NITRO iDrive USB
3.0
16GB 4,200 2,973 34
32GB 3,699 3,290 12
64GB 7,245 5,999 19
128GB 6,509 7,840 -19
(Source: Annexure)
Graph No: 1.2.1 Pen drives on Flipkart
Interpretation: From the above graph we observe that prices of the Strontium Nitro
iDrive USB 3.0 are 21.66% higher on Flipkart.

| 43
1.2.2 Online Price Comparison of Memory Cards on Flipkart
Table No: 1.2.2
Flipkart
BASIC microSD
Card
2GB NA NA -
8
4GB NA 400 -
8GB 385 489 -22
16GB 650 595 9
32GB NA 799 -
BASIC C10
microSD
(Adapter)
16GB 1,095 NA -
32GB 170 NA -
NITRO
microSD Card
16GB 539 499 8
32GB 909 849 7
64GB 1,449 1,899 -27
(Source: Annexure)
Graph No: 1.2.2 Memory Cards on Flipkart
Memory Cards are 8% higher on Flipkart.

| 44
1.2.3 Online Price Comparison of Camera Cards on Flipkart
Table No: 1.2.3
Flipkart
Micro SD Nitro UHS-1 with Adaptor
& USB Card Reader
16GB 780 NA
32GB NA 999
64GB 2,245 NA
128GB 4,600 NA
NITRO
UHS-I (U1) with OTG Card Reader
16GB 750 NA
32GB 1,399 NA
64GB 2,145 NA
128GB NA NA
NITRO MicroSD Card with iDrive
Card Reader
32GB NA NA
64GB NA NA
128GB NA NA
NITRO UHS-I (U1) with Type-C
Card Reader
64GB 2,040 NA
128GB NA NA
Micro SD Nitro Plus UHS-1 U3
with Adaptor & USB Card Reader
(Support 4K)
16GB NA NA
32GB NA NA
64GB NA NA
SD Nitro UHS-1
16GB NA 629
32GB NA 1,085
64GB NA 1,929
SD Nitro Plus UHS-1 U3(Support
4K)
16GB NA NA
32GB NA 2,249
64GB NA 3,399
128GB NA NA
(Source: Annexure)
Graph No: 1.2.3 Camera Cards on Flipkart
Interpretation: From the above graph we observe that there is less competition for
Strontium Camera Cards on Flipkart.

| 45
1.3.1 Online Price Comparison of Pen Drives on eBay
Table No: 1.3.1
ebay
Pollex USB 2.0
2GB NA NA -
23.11
4GB 350 NA -
8GB 370 333 11
16GB 445 299 39
32GB 710 624 13
64GB NA NA -
AMMO Silver USB 2.0
8GB 475 445 7
16GB 570 425 29
32GB 785 780 1
3.0
16GB 599 NA -
32GB NA NA -
64GB 1,799 NA -
128GB NA NA -
NITRO OTG USB 3.0
16GB 619 650 -5
32GB 989 1,055 -6
NITRO PLUS OTG USB 3.0
16GB 755 790 -5
32GB 2,077 1,090 62
64GB 3,078 2,090 38
128GB 5,549 NA -
16GB 3,798 3,495 8
32GB NA 4,450 -
64GB 4,354 5,999 -32
128GB NA 9,550 -
(Source: Annexure)
Graph No: 1.3.1 Pen drives on eBay
Interpretation: From the above graph we observe that prices of the Strontium pen
drives are 23.11% higher than the Sandisk on ebay.

| 46
1.3.2 Online Price Comparison of Memory Cards on eBay
Table No: 1.3.2
ebay
BASIC microSD Card
2GB NA NA -
24
4GB 379 NA -
8GB 299 280 7
16GB 399 340 16
32GB 799 399 67
BASIC C10 microSD
(Adapter)
16GB NA NA -
32GB NA NA -
NITRO microSD Card
16GB 399 429 -7
32GB 699 755 -8
64GB 1,649 1,550 6
(Source: Annexure)
Graph No: 1.3.2 Memory Cards on eBay
Memory Cards are 24% higher than the Sandisk on ebay.

| 47
1.3.3 Online Price Comparison of Camera Cards on eBay
Table No: 1.3.3
ebay
Micro SD Nitro UHS-1 with Adaptor &
USB Card Reader
16GB 649 NA -
31.5
32GB 895 999 -11
64GB 1,799 NA -
128GB 4,199 NA -
NITRO UHS-I (U1) microSD with OTG
Card Reader
16GB 699 799 -13
32GB 999 899 11
64GB 1,799 1,899 -5
128GB 4,199 NA -
NITRO Micr0D Card with iDrive Card
Reader
32GB NA NA -
64GB NA NA -
128GB NA NA -
NITRO UHS-I (U1) microSD with Type-
C Card Reader
64GB 3,680 NA -
128GB NA NA -
Micro SD Nitro Plus UHS-1 U3 with
Adaptor & USB Card Reader (Support
4K)
16GB 1,290 NA -
32GB 2,550 NA -
64GB 5,113 NA -
SD Nitro UHS-1
16GB NA 679 -
32GB 899 1,049 -15
64GB NA 1,889 -
SD Nitro Plus UHS-1 U3(Support 4K)
16GB 895 NA -
32GB NA 1,899 -
64GB 4,583 2,690 52
128GB NA 4,399 -
(Source: Annexure)
Graph No: 1.3.3 Camera Cards on ebay
Camera Cards are competitive and prices of Nitro UHS-1 are 31.5% higher on ebay.

| 48
1.3.4 Online Price Comparison of Wi-Fi Device on eBay
Table No: 1.3.4
ebay
Mobile Wi-Fi Cloud
Strontium Sandisk % Difference
2099 1649 24
(Source: Annexure)
Graph No: 1.3.4 Wi-Fi Device on eBay
Wi-Fi Devices is 24% high on ebay.
0
500
1000
1500
2000
2500
Strontium Sandisk
Wi-Fi Devices on ebay

| 49
1.4.1 Online Price Comparison of Pen Drives on Snapdeal
Table No: 1.4.1
Snapdeal
Pollex USB 2.0
2GB NA NA -
28
4GB NA NA -
8GB 447 377 17
16GB 819 404 68
32GB 879 709 21
64GB NA NA -
AMMO Silver USB 2.0
8GB 439 NA -
16GB 585 453 25
32GB 980 868 12
Nitro AMMO Silver
USB 3.0
16GB NA NA -
32GB NA NA -
64GB NA NA -
128GB NA NA -
NITRO OTG USB 3.0
16GB 649 566 14
32GB NA 861 -
NITRO PLUS OTG USB
3.0
16GB 855 579 38
32GB NA 874 -
64GB NA NA -
128GB NA NA -
16GB NA NA -
32GB NA NA -
64GB 4,479 NA -
128GB NA NA -
(Source: Annexure)
Graph No: 1.4.1 Pen drives on Snapdeal
Interpretation: From the above graph we observe that prices of the Strontium Pollex,
Ammo, Nitro OTG pen drives are 28% higher than the Sandisk on Snapdeal.

| 50
1.4.2 Online Price Comparison of Memory Cards on Snapdeal
Table No: 1.4.2
Snapdeal
BASIC microSD
Card
2GB NA NA -
47.75
4GB NA NA -
8GB 435 404 7
16GB 445 497 -11
32GB NA 849 -
BASIC C10
microSD (Adapter)
16GB NA NA -
32GB NA NA -
NITRO
microSD Card
16GB 566 389 37
32GB 899 460 65
64GB 1,999 839 82
(Source: Annexure)
Graph No: 1.4.2 Memory Cards on Snapdeal
Interpretation: From the above graph we observe that prices of the Strontium Nitro
microSD Cards are 47.75% higher than the Sandisk on Snapdeal.

| 51
1.4.3 Online Price Comparison of Camera Cards on Snapdeal
Table No: 1.4.3
Snapdeal
Micro SD Nitro UHS-1 with
Adaptor & USB Card
Reader
16GB 769 NA
32GB 1,030 1,299
64GB 2,419 NA
128GB 3,864 NA
NITRO UHS-I (U1) with
OTG Card Reader
16GB 769 NA
32GB 942 NA
64GB 2,069 NA
128GB NA NA
NITRO Micr0D Card with
iDrive Card Reader
32GB NA NA
64GB NA NA
128GB NA NA
Type-C Card Reader
64GB NA NA
128GB NA NA
Micro SD Nitro Plus UHS-
1 U3 with Adaptor & USB
Card Reader (Support 4K)
16GB NA NA
32GB NA NA
64GB NA NA
SD Nitro UHS-1
16GB NA NA
32GB NA NA
64GB 2,205 NA
SD Nitro Plus UHS-1
U3(Support 4K)
16GB NA NA
32GB NA 1,569
64GB NA NA
128GB NA 1,999
(Source: Annexure)
Graph No: 1.4.3 Camera Cards on Snapdeal
Interpretation: From the above graph we observe that there is less competition for
Strontium Camera Cards on Snapdeal.

| 52
1.5.1 Online Price Comparison of Pen Drives on Shopclues
Table No: 1.5.1
Shopclues
Pollex USB 2.0
2GB NA NA -
12.5
4GB NA NA -
8GB 299 319 -6
16GB 329 550 -15
32GB 569 649 -13
64GB NA NA -
AMMO Silver USB
2.0
8GB 474 499 -5
16GB 591 745 -23
32GB 895 955 -6
Nitro AMMO Silver
USB 3.0
16GB NA NA -
32GB NA NA -
64GB NA NA -
128GB NA NA -
NITRO OTG USB 3.0
16GB 643 581 10
32GB NA 899 -
NITRO PLUS OTG
USB 3.0
16GB 855 739 15
32GB NA 1,100 -
64GB NA 1,035 -
128GB NA 3,219 -
16GB NA 2,973 -
32GB NA 3,290 -
64GB NA 5,999 -
128GB NA 7,840 -
(Source: Annexure)
Graph No: 1.5.1 Pen Drives on Shopclues
Interpretation: From the above graph we observe that prices of the Strontium Nitro-
OTG Pen Drives are 12.5% higher than the Sandisk on Shopclues.

| 53
1.5.2 Online Price Comparison of Memory Cards on Shopclues
Table No: 1.5.2
Shopclues
BASIC microSD
Card
2GB NA NA -
7.5
4GB NA 400 -
8GB 435 489 -12
16GB 445 595 -29
32GB NA 799 -
BASIC C10
microSD (Adapter)
16GB 1,095 NA -
32GB 170 NA -
NITRO
microSD Card
16GB 539 499 8
32GB 909 849 7
64GB 1,449 1,899 -27
(Source: Annexure)
Graph No: 1.5.2 Memory Cards on Shopclues
Nitro microSD Card is 7.5% high on Shopclues.

| 54
1.5.3 Online Price Comparison of Camera Cards on Shopclues
Table No: 1.5.3
Shopclues
Adaptor & USB Card Reader
16GB 780 NA
32GB NA 999
64GB 2,245 NA
128GB 4,600 NA
OTG Card Reader
16GB 750 NA
32GB 1,399 NA
64GB 2,145 NA
128GB NA NA
iDrive Card Reader
32GB NA NA
64GB NA NA
128GB NA NA
Type-C Card Reader
64GB 2,040 NA
128GB NA NA
Micro SD Nitro Plus UHS-1
U3 with Adaptor & USB Card
Reader (Support 4K)
16GB NA NA
32GB NA NA
64GB NA NA
SD Nitro UHS-1
16GB NA 629
32GB NA 1,085
64GB NA 1,929
SD Nitro Plus UHS-1
U3(Support 4K)
16GB NA NA
32GB NA 2,249
64GB NA 3,399
128GB NA NA
(Source: Annexure)
Graph No: 1.5.3 Camera Cards on Shopclues
Camera Cards are competitive on Shopclues.

| 55
1.6.1 Online Price Comparison of Pen Drives on Paytm
Table No: 1.6.1
Paytm
Pollex USB 2.0
2GB NA NA -
22.4
4GB 360 NA -
8GB 388 NA -
16GB 405 424 -5
32GB 710 685 4
64GB NA NA -
AMMO Silver USB 2.0
8GB 895 499 57
16GB NA 745 -
32GB NA 955 -
3.0
16GB 631 NA -
32GB 899 NA -
64GB NA NA -
128GB NA NA -
NITRO OTG USB 3.0
16GB 585 600 -3
32GB 1,045 840 22
NITRO PLUS OTG USB
3.0
16GB 760 635 18
32GB NA 935 -
64GB 1,935 1,734 11
128GB NA NA -
16GB 2,499 NA -
32GB NA 3,090 -
64GB NA 4,340 -
128GB NA 6,999 -
(Source: Annexure)
Graph No: 1.6.1 Pen Drives on Paytm
Interpretation: From the above graph we observe that prices of the Strontium Pollex,
Ammo, and Nitro OTG Pen Drives are 22.4% higher on Paytm.

| 56
1.6.2 Online Price Comparison of Memory Cards on Paytm
Table No: 1.6.2
Paytm
BASIC microSD
Card
2GB NA NA -
17.75
4GB 337 NA -
8GB 480 333 36
16GB 485 410 17
32GB 999 852 16
BASIC C10
microSD (Adapter)
16GB 2,611 NA -
32GB NA NA -
NITRO microSD
Card
16GB 511 499 2
32GB 775 832 -7
64GB 1,425 1,623 -13
(Source: Annexure)
Graph No: 1.6.2 Memory Cards on Paytm
Interpretation: From the above graph we observe that prices of the Strontium Basic
microSD Cards are 17.75% higher on Paytm.

| 57
1.6.3 Online Price Comparison of Camera Cards on Paytm
Table No: 1.6.3
Paytm
Adaptor & USB Card Reader
16GB 732 NA -
25.5
32GB 980 1,999 -68
64GB 2,049 NA -
128GB NA NA -
NITRO UHS-I (U1) microSD
with OTG Card Reader
16GB 699 NA -
32GB 1,185 NA -
64GB 1,742 NA -
128GB NA NA -
iDrive Card Reader
32GB NA NA -
64GB NA NA -
128GB NA NA -
NITRO UHS-I (U1) microSD
with Type-C Card Reader
64GB NA NA -
128GB NA NA -
Micro SD Nitro Plus UHS-1 U3
with Adaptor & USB Card
Reader (Support 4K)
16GB 825 NA -
32GB NA NA -
64GB NA NA -
SD Nitro UHS-1
16GB 740 520 35
32GB NA 940 -
64GB 2,034 1,725 16
SD Nitro Plus UHS-1
U3(Support 4K)
16GB NA 2,784 -
32GB 1,599 1,985 -22
64GB 3,010 3,299 -9
128GB NA NA -
(Source: Annexure)
Graph No: 1.6.3 Camera Cards on Paytm
SD Nitro UHS-1 Camera Cards are 25.5% higher on Paytm.

| 58
1.6.4 Online Price Comparison of Wi-Fi Device on Paytm
Table No: 1.6.4
Paytm
Mobile Wi-Fi
Cloud
Strontium Sandisk % Difference
1299 1999 -42
(Source: Annexure)
Graph No: 1.6.4 Wi-Fi Device on Paytm
Interpretation: From the above graph we observe that prices of the Strontium Wi-Fi
Device are 42% less on Paytm.
0
500
1000
1500
2000
2500
Strontium Sandisk
Wi-Fi Devices on Paytm

| 59
1.7.1 Online Price Comparison of Pen Drives on TataCliq
Table No: 1.7.1
TataCliq
Pollex USB 2.0
2GB 304 NA -
24.4
4GB 304 NA -
8GB NA 332 -
16GB 367 369 -1
32GB 579 700 -19
64GB NA NA -
AMMO Silver USB 2.0
8GB 402 NA -
16GB 489 539 -10
32GB 764 750 2
3.0
16GB 585 NA -
32GB NA NA -
64GB NA NA -
128GB NA NA -
NITRO OTG USB 3.0
16GB NA 552 -
32GB NA 839 -
NITRO PLUS OTG USB
3.0
16GB 731 555 27
32GB 1,076 858 23
64GB 2,399 1,584 41
128GB NA NA -
16GB 4,199 NA -
32GB 4,299 3,198 29
64GB NA 4,469 -
128GB NA NA -
(Source: Annexure)
Graph No: 1.7.1 Pen Drives on TataCliq
Nitro Plus OTG Pen Drives are 24.4% higher on TataCliq.

| 60
1.7.2 Online Price Comparison of Memory Cards on TataCliq
Table No: 1.7.2
TataCliq
BASIC
microSD
Card
2GB NA NA -
15.5
4GB 282 NA -
8GB 314 350 -11
16GB 420 404 4
32GB NA 800 -
BASIC C10
microSD
(Adapter)
16GB NA NA -
32GB NA NA
-
NITRO
microSD
Card
16GB 445 NA -
32GB 999 765 27
64GB 1,449 1,708 -16
(Source: Annexure)
Graph No: 1.7.2 Memory Cards on TataCliq
Memory Cards are 15.5% higher on TataCliq.

| 61
1.7.3 Online Price Comparison of Camera Cards on TataCliq
Table No: 1.7.3
TataCliq
Micro SD Nitro UHS-1
with Adaptor & USB Card
Reader
16GB 445 NA
32GB 999 NA
64GB 1,449 NA
128GB 999 NA
OTG Card Reader
16GB NA NA
32GB 2,089 NA
64GB 3,864 NA
128GB 2,089 NA
iDrive Card Reader
32GB NA NA
64GB NA NA
128GB NA NA
NITRO UHS-I (U1)
with Type-C Card Reader
64GB 1,775 NA
128GB NA NA
Micro SD Nitro Plus UHS-
1 U3 with Adaptor & USB
Card Reader (Support 4K)
16GB NA NA
32GB NA NA
64GB NA NA
SD Nitro UHS-1
16GB NA 650
32GB 1,076 1,085
64GB NA 1,850
SD Nitro Plus UHS-1
U3(Support 4K)
16GB NA 1,660
32GB NA 1,997
64GB NA 3,360
128GB NA 5,684
(Source: Annexure)
Graph No: 1.7.3 Camera Cards on TataCliq
Camera Cards are competitive on TataCliq.

| 62
1.7.4 Online Price Comparison of Wi-Fi Device on TataCliq
Table No: 1.7.4
TataCliq
Mobile Wi-Fi
Cloud
Strontium Sandisk
NA 1999
(Source: Annexure)
Graph No: 1.7.4 Wi-Fi Device on TataCliq
Interpretation: From the above graph we observe that the Strontium Wi-Fi Device is
not available on TataCliq.
0
500
1000
1500
2000
2500
Strontium Sandisk
Wi-Fi Devices on TataCliq

| 63
2) Out of Stock Products on Online
Table No: 2
Out of Stock
Particular Flipkart Shopclues Paytm TataCliq
PenDrives 2 - 2 8
Memory Cards 2 1 - 2
Camera Cards 1 1 6 10
Wi-Fi Devices - - - 1
(Source: Annexure)
Graph No: 2 Out of Stock
Interpretation: From the above graph we observe that the Strontium products are
majorly Out of stock on TataCliq.

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3) Product listed or not on Online Portals
Table No: 3
Products Not Listed
Particular Amazon Flipkart ebay Snapdeal Shopclues Paytm TataCliq
PenDrives 4 8 6 14 15 9 1
Memory Cards 1 1 3 5 2 2 2
Camera Cards 2 15 8 15 15 6 4
Wi-Fi Devices - 1 - 1 1 - -
(Source: Annexure)
Graph No: 3 Products Not Listed
Interpretation: From the above graph we observe that many of the Strontium
products are not listed on online portals.

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4) Pricing Issues
Table No: 4
Pricing Issues
Particular Amazon ebay
PenDrives 3 2
Memory Cards 2 1
Camera Cards 10 7
Wi-Fi Devices - -
(Source: Annexure)
Graph No: 4 Pricing Issues
Interpretation: From the above graph we observe that Camera cards and Pen Drives
are having more pricing issues on online portals.

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5) Outdated Products
Table No: 5
Outdated Products
Particular Amazon Flipkart ebay Shopclues Paytm TataCliq
PenDrives 4 - 2 - 8 6
Memory Cards - 2 1 1 - -
(Source: Annexure)
Graph No: 5 Outdated Products
Interpretation: From the above graph we observe that Paytm, TataCliq and Amazon
are still selling Outdated Strontium products.

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6) Customer reviews on Amazon
Table No: 6
Customer Reviews
Month Replies Comments Percentage (%)
May 807 807 100
June & July 1163 1317 88.3
(Source: Annexure)
Graph No: 6 Customer reviews on Amazon
Interpretation: From the above graph we observe that comments and replies on
Strontium products are increased in the Month of June & July on Amazon.

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CHAPTER 10
FINDINGS
1. The physical appearance of the products is almost similar with its major
competitor like SanDisk.
2. While doing the comparison for Strontium products with its competitors, it
was found that many services were not available in Strontium while also there
were some services which were not available in any other operator but
available in Strontium. Like strontium memory cards are available with card
reader and adapter for PC connection, iDrives are having special purpose app
for file sharing named as ―Photofast one‖.
3. The study was helpful while comparing the products found some pricing
issues like extreme high prices which are totally impacting on brand image of
the company.
4. Prices of Strontium Pendrives are 28% higher and prices of Strontium
Memory Cards 47.75% higher on Snapdeal than any other E-commerce portal.
5. Prices of Strontium Camera Cards are 33.5% higher on Amazon and prices of
Wi-Fi devices are 24% higher on ebay.
6. Contactibility is one of the major areas of concern to push popular Websites
through replying on customers review.
7. One of the major factors which explain the substitute awareness is the major
areas of concern for the company. This is because of low awareness amongst
strontium users due to less mass promotional activity for strontium products
like advertisement campaigns in India.
8. Continuous updation of the products is very poor on the online portals like
Paytm and TataCliq. Many of the products are not listed on the online portals
like Shopclues and Snapdeal.
9. As shown in the excel sheet of no of customer replies in may month was just
807 but after replying on the customers reviews the no of replies was
increased up to 1163. It means that customers were responding to the replies
and it also shows that Strontium people really want to help the customers.
10. While replying on customer’s reviews there were more positive comments
compared to negative comment which is beneficial for the company.

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CHAPTER 11
CONCLUSION
In simplistic terms, online marketing is the promotion of products or brands
via one or more forms of electronic media. Digital/Online marketing differs from
traditional marketing in that it involves the use of channels and methods that enable
an organization to analyze marketing campaigns and understand what is working and
what isn’t – typically in real time.
Online marketers monitor things like what is being viewed, how often and for
how long, sales conversions, what content works and doesn’t work, etc. While the
Internet is the channel most closely associated with online marketing, others include
wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic
billboards, digital television and radio channels, etc.
The summer internship project helped me to understand how the corporate
business works. The various departments and its functions and how all are interrelated
to each other. Return on web based Digital Marketing firm which shows me the
complete process of how they work at each functional level, especially about the
online study of the products as it was my job profile. It is a basic process for which
intensive research is to be conducted to find out the target audience, clients, sponsors,
vendors etc. The business development process starts from research and ends at
project closure. This project has made me understand the various key- points which
are is considered to crack a deal, how to deal with different people.
The company helped me to learn and meet a lot of dealers, which helped me to
understand the business.

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CHAPTER NO.12
SUGGESTIONS

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CHAPTER 12
SUGGESTIONS
1. Strontium products should have their own unique design pattern.
2. Company should highlight the unique features of the products which are not
available in competitor’s products.
3. Pricing issues on online portals should get resolve as fast as possible.
4. Official website of Strontium should have live chat pop-up window.
(This suggestion was noted by the product manager and immediately
implemented.)
5. There should more add campaigns in small/local places for customer
awareness of the product can mainly focus on the colleges and the schools at
small towns in India or can move to some CSR activities which will create a
good brand image of the strontium.
6. There is less sell of Mobile Wi-Fi Cloud then company should tie up with
some laptop companies for better selling.
7. Discount offers on new arrivals for new loyalty programs for loyal customers
also by every shopping they can earn points and unique discounts for next
purchases it can be one of the good marketing strategy for the strontium. Or
any other offers like seasonal offers like 20% off on the first purchase.
8. Unhappy customers gives perfect suggestion of what we are missing with the
products and also taking serious to the customer reviews of read and write
speed issue can be also one of the good move towards the building customers
trust.
9. There should be immediate updation of the product whenever there are any
changes in the products as per the observation the dealers in Mumbai are not
serious about the product updation after GST implementation there is yet no
changes on some websites this is affecting at the brand image of the strontium.
10. Replies should be increased on the other popular websites too because
focusing on customer service is an important aspect.
11. Flash sell on websites for premium ranged products like iDrive, Mobile cloud
Wi-Fi and other.

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12. Memory products are mainly used for storage purpose but if accidently data
gets erased or get formatted in that case there should be provision of recovery
software.
13. Strontium should have its own tag line. (Suggested tag line ―As Fast as
Thoughts‖)

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CHAPTER NO.13
LEARNING THROUGH THE PROJECT

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CHAPTER 13
LEARNING THROUGH THE PROJECT
1. I understand how to survey in the market which will help me to serve in the
market for doing the job.
2. I learned from this project that how to behave with Corporate persons, managers,
clients and customers.
3. I learned from this project that how to do web based marketing survey.
4. I came to know that how to analyze performance & feedback of customer.
5. I learned that a shopper universe expecting increased comfort with technology,
and larger households.
6. I learned from this project how to communicate with International companies.

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CHAPTER NO.14
BIBLIOGRAPHY

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CHAPTER 14
BIBLIOGRAPHY
Books:-
 Philip Kotler, Kevin Lane Keller, Marketing Management, 13th Edition
Eastern Economy Edition; pp 258-259
 BhatShridhara (2004); Total Quality Management; Himalaya Publishing
House; Mumbai; pp 404-523.
Websites: (accessed in 15th
May to 15th
July 2017)
- www.strontium.biz
- http://www.amazon.in/Strontium-Nitro-Plus-128GB-UHS-1
- https://www.flipkart.com/strontium-nitro-plus-32-gb-sdhc-uhs-class-3-80-mb-
s-memory-
- http://www.ebay.in/itm/16GB-SANDISK-ULTRA-DUAL-USB-3-0-OTG-
PEN-DRIVE
- https://www.snapdeal.com/product/sandisk-sdhc-class-10-32gb
- http://www.shopclues.com/sandisk-ultra-microsdhc-32gb-48mb-s-uhs-i-card-
- https://paytmmall.com/sandisk-usb-2-0-32-gb-utility-pen-drive-
- https://www.tatacliq.com/sandisk-cz71-8-gb-usb-flash-drive-black
- www.adwiseindia.com
- www.advertising–in-india.com

Online Study of Strontium Products.

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