Related article published in UX Booth: https://t.co/imVHzAyuSE Business goals continue to pressure designers to capture and hold people’s attention. This race for attention is happening at the expense of an end user’s happiness and well-being. As designers, the responsibility is to improve the user’s experience but you may actually be harming it. This inadvertent trend is reversible. You can empower yourself with a strategy to build successful and responsible products. A successful strategy involves an understanding of your product and company’s purpose. It also involves an understanding of the major drivers influencing information dependence. In this session, you will learn how to build and use a strategy to create meaningful and useful products for the world. About the speaker Sam Srinivas has unique experience designing ethical products for purpose driven companies. He leads design strategy for Arity, a technology company that focuses on making transportation smarter, safer, and more useful for everyone. He provides Human Centered Design (HCD) guidance across all levels of the organization. Sam is a passionate advocate for the importance of practicing ethical design. He has more than a decade of proven excellence as a leader in human centered design and research. Sam is an eminent HCD educator, with guest appearances at School of Design at Carnegie Mellon University and LUMA Institute. He has a PHD in Information Sciences with an HCI specialization.

1. © 2017 Arity, LLC. All rights reserved. Proprietary and Confidential. Plans subject to change.
A Strategy for Ethical Design
in the Attention Economy
Samvith Srinivas : IA Summit 2018
Speaker Rate: http://spkr8.com/t/74711
@SamvithS
#IAS18

2. ProductsHumanity

3. : Notifications
(Stothart, Mitchum and Yehnert, 2015)
: Presence of cell phone
(Thornton, Faires, Robbins and Rollins,
2014)
Distractions
: More stress, higher frustration
(Mark, Judith and Klocke, 2008)
: Wandering mind is unhappy
(Killingsworth and Gilbert, 2010)
: Separation anxiety
(Clayton, Leshner and Almond, 2015)
: Internet Addiction
(Young, 2004)
Consequences

4. Reuters, 2013
iiitd.edu.in, 2016

5. (NHTSA – Traffic Safety Facts, 2016)
3,477

6. Thrive Global Journal, 2016
Vimeo, 2015
Independent, 2017

7. YouTube, 2018

8. Facebook, 2018

9. Ability
MotivationHighLow
EasyHard
Triggers
Fail here
Triggers
Succeed here
Fogg Behavior Model
Behavior = Motivation Ability Trigger
at same moment
http://www.behaviormodel.org/, 2007

10. Facebook, 2018
YouTube, 2018

11. “…a wealth of information creates a poverty
of attention”
Simon, 1971
1971
“In this new economy….What’s in short
supply is human attention.”
Davenport and Beck, 2002
2002

12. “Sleep is my greatest enemy”
@netflix, 2017
2017

13. What can we do?

14. :Humane Design
:Cultural Awakening
:Political pressure
:Engage Employees
http://humanetech.com/

15. What can you do?

16. Find your purpose1
(Eurich, 2018) (Keltner 2017)

17. Align your purpose to that of the
product and company
2

18. “Build the best product, cause no
unnecessary harm, use business
to inspire and implement
solutions to the environmental
crisis.”
http://www.patagonia.com/, 2018

19. “Our mission is to reconnect people
through transportation and bring
communities together.”
@lyft, 2015

20. “….you can belong anywhere. That is
the idea at the core of our company:
belonging.”
airbnb , 2014

21. “The corporation of the next 100 years must
take on societal problems.”
Wilson, 2016
“66% of global respondents willing to pay
more…”
The Sustainability Imperative, Nielsen, 2015

22. Align your purpose to that of the
product and company
2

23. Design Research3

24. Ensure purpose + research
inform product design
4

25. Evaluate + Evangelize5

26. $50 B
Bloomberg, 2018

27. Align your purpose to that
of the company
2
Design Research3
Ensure research +
purpose inform product
4
Evaluate + Evangelize5
Find your purpose1

28. You can empower yourself to
build responsible products
(Keltner 2017)

29. ProductsHumanity

30. ?
Samvith Srinivas
Speaker Rate: http://spkr8.com/t/74711
@SamvithS

31. 1. Stothar, C., Mitchum, A., & Yehnert, C. (2015), The attentional cost of receiving a cell phone notification.
Journal of Experimental Psychology: Human Perception and Performance, Vol 41(4), 893-897
References (1 of 3)
2. Thornton, B., Faires, A., Robbins, M., and Rollins E. (2014), The mere presence of a cell phone may be
distracting: Implications for attention and task performance. Social Psychology, 45(6), 479-488.
4. Killingsworth, M. A., and Gilbert, D. T. (2010), A Wandering Mind Is an Unhappy Mind, Science, Vol. 330,
Issue, 6006, pp. 932
5. Clayton, R. B., Leshner, G. and Almond, A. (2015), The Extended iSelf: The Impact of iPhone Separation
on Cognition, Emotion, and Physiology, Journal of Computer-Mediated Communication, 20: 119–135.
3. Mark, G., Gudith, D., and Klocke, U. (2008), The cost of interrupted work: more speed and stress, CHI
'08 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Pages 107-110
6. Young, K. S., (2008) Internet Addiction: A New Clinical Phenomenon and Its Consequences. American
Behavioral Scientist , Vol 48, Issue 4, pp. 402 – 415.
7. Lamba, H., Bharadhwaj, V., Vachher, M., Agarwal, D., Arora, M., and Kumaraguru, P., (2016) Me, Myself and My
Killfie: Characterizing and Preventing Selfie Deaths , http://precog.iiitd.edu.in/
8. Horses to the rescue of Korea's Internet-addicted teens, Daum Kim, Eunhye Shin, Reuters.com, 2013

32. 9. NHTSA TRAFFIC SAFETY FACTS Research Note, 2015
10. How Technology is Hijacking Your Mind — from a Magician and Google Design Ethicist, Tristan Harris,
ThriveGlobal.com, 2016
11. Empowering Design; (Ending the Attention Economy, Talk #1)
12. Man who invented ‘like’ button deletes Facebook app over addiction fears, Tom Embury-Dennis,
Independent.co.UK, 2017
13. YouTube.com, 2018
15. Facebook.com, 2018
16. http://www.behaviormodel.org/, 2007
References (2 of 3)
17. Simon, H. (1971) Designing Organizations for an information-rich world. In M. Greenberger
(Ed.),Computers, communications, and the public interest. Baltimore, MD : The Johns Hopkins Press.
14. Wansink, B., Painter, J.E., and North, J., (2005). Bottomless Bowls: Why Visual Cues of Portion Size May
Influence Intake. Obesity Research, 13(1), 93–100. doi: 10.1038/oby.2005.12
18. Davenport, T. H., and Beck, J. C. (2002) The Attention Economy: Understanding the New Currency
of Business. Harvard Business School Press, Boston, MA.

33. 19. @Netflix, 2018
20. http://humanetech.com/problem - the-way-forward , 2018
23. http://www.patagonia.com/, 2018
24. @lyft, 2015
25. https://blog.atairbnb.com/belong-anywhere/, airbnb.com, 2014
26. How corporations can be a force for good, Tom Wilson, WashintonPost, 2016
References (3 of 3)
21. What Self-Awareness Really Is (and How to Cultivate It), Tasha Eurich, Harvard Business Review, 2018
22. Keltner, D. (2017) The Power Paradox: How We Gain and Lose Influence. Penguin Books, New York, NY.
27. The Sustainability Imperative, Nielsen.com, 2015
28. Under Fire and Losing Trust, Facebook Plays the Victim, Sarah Frier and Max Chafkin, bloomberg.com, 2018