A step by-step guide to email marketing-final
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The document provides a step-by-step guide to email marketing, outlining best practices for planning campaigns, managing contacts, creating compelling content, and tracking results to improve future campaigns. It emphasizes the importance of respecting subscribers, being concise and relevant in messages, and using data from past campaigns to constantly refine email marketing strategies. Proper contact list management, targeted segmentation, and reducing bounce rates are also covered as important elements for an effective email marketing approach.
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A step by-step guide to email marketing-final
- 1. A step-by-step guide to email marketing Presented by: Ifoda Abdurazakova, KICG/UNDP
- 2. Start Manage Track Create a Plan your Send and message contacts monitor
- 4. Basic Rules • Rule 1: AKA The Golden Rule: Respect your subscribers. • Rule 2: Be concise. • Rule 3: Make it matter. • Rule 4: Be interesting.
- 5. Planning ahead • Know your goal BEFORE you send your email. • Get to know your audience. • Send the right message to the right audience. Things I want to Present state accomplish in future
- 6. Contacts Manage your list • A smaller list might be more targeted • Keep your contact list up-to-date • Set up autoresponders that will welcome people to your list
- 7. Contacts Segment your list
- 8. Content matters (5-50) • SCAN – 5 sec • SKIM – 50 sec
- 9. Be aware of spam words • $$$ • Million Dollars • Money, • Compare
- 10. Reduce bounce rates • On average, the bounce rate is 10% Common reasons: • The recipient inbox is full. • The recipient email address does not exist or is spelled incorrectly. • The mail server at the ISP of the end recipient is temporarily down or unreachable. • The mail server is blocking the message due to content-based or blacklist-based filtering.
- 11. Tips • Keep Your Email 500-650 Pixels Wide: • Put Your Logo in the Upper Left-Hand Side of the Email • Write Compelling Subject Lines • Use Auto-Responders for Opt-Ins • Conduct a 5-Second Test • Stick to Fewer Than 3 Typefaces
- 12. Track • Don't expect to have an open rate of 75%. • Use data to constantly improve the effectiveness of your email marketing. • Don't compare yourself to others — try to beat yourself. • The best email marketers are always trying to spot the trends in their reports. • Review the success metrics after every email.
Editor's Notes
- Outline key information you want to provide to help you stay on message.Edit your message.
- Write down the goal of your email so you can judge whether or not the email helped you accomplish that goal.Write down who your audience is and what you know about them so when you compose your email you can make sure you are giving them relevant information.Take the time to come up with a plan before you hit send.
- Show how-to do the autorespondersManage your contactsA small list of qualified recipients can produce better results than a large list
- We will show how to segment lists in iContacts
- As simple as it sounds, tell readers what they want to hear.The length of your email depends on the type of email you're sending, but it should always be kept as simple as possible.Use short paragraphs and bullet points to make your email more scannable and easier to read.Content should be not more than 500 words
- The email message must not have misleading of falsified header information.2. The message must not have a misleading subject line.3. The message must come from a functioning return email address.4. Senders must remove all unsubscribe requests within 10 business days.5. Commercial email must display the physical postal address of the sender.6. Any unsolicited emails must clearly identify that it’s an advertising message, and contain a prominent notice that gives the recipient the opportunity to decline further emails from you.
- Here we could discuss what challenges are and how we could come with innovative solutions to use email-marketing, based on our experience