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ASTART UPSTORY| MARTA ROSSATO
93% of the companies
accepted by Y
Combinator eventually
fail
(Paul Graham)
37 out of 511 companies that have gone
through Y Combinator over past 5 years
have either sold for, or are now worth,
more than $ 40 million
 NICCHIE DI MERCATO GLOBALI E LOCALI
 RISPOSTE PRECISE (DOMANDA)
 NUOVE MODALITA’DI GENERARE REDDITO
(OFFERTA)
alimentazione
produzione artigianale design
mobilità
viaggidigitale
QUAL’E’ IL CARBURANTE?
Negli ultimi cinque anni sono stati investiti nell’industria della
sharing economy circa 7B$ (quando l’industria dei Social
Media come Facebook, Twitter, YouTube, Linkedin, SixApart
ne ha raccolto circa $4.2 in dieci anni) e questi capitali
dovranno essere “estratti” in un fronte temporale piuttosto
breve.
(JEREMIAH OWYIANG)
• MARKETING | COMUNICAZIONE
• UX SUPERIORI
FRAMMENTAZIONE
Long tail, prosumers, agile players,
opportunity, value from digital identity
(Micro – nicche)
CONCENTRAZIONE
(MONOPOLI ABIITANTI)
High social and environmental
blueprint
I have shut down my ETSY store in
november…
Etsy has grown from a startup built by
crafters and for crafters to a juggernaut on
the verge of an IPO
The bottom line is this: Etsy
needs crafters more than
crafters need Etsy.
LA SHARING ECONOMY DEL FUTURO?
DESING FOR GOOD
BUSINESS COOPERATIVI
MULTI STAKEHOLDERS
IMPATTO SOCIALE
LUNGO PERIODO
No – profit
Fair profit
Coop
imprese cooperative
impatto sociale
multi stakeholder
lungo periodo
fair profit
design for good
stakeholder value
valore generato localmente
1. CONDIVIDERE IL CONTROLLO
2. CONDIVIDERE LE RESPONSABILITA’
PER IL BENE COMUNE
3. CONDIVIDERE I GUADAGNI
4. CONDIVIDERE IL CAPITALE
5. CONDIVIDERE L’INFORMAZIONE
6. CONDIVIDERE GLI SFORZI
THE NEXT SHARING ECONOMY (JANELLE ORSI)
RISPOSTE COOPERATIVE A
SERVIZI OGGI EROGATI DA
PIATTAFORME CAPITALISTICHE
SUPPORTARE LA CRESCITA
DELLE ECONOMIE LOCALI
Rispondere a bisogni locali (della comunità
di rifeirmento)
Avere una prospettiva
GLOCALE
LETTURE INTERESSANTI
 The italian start up ecosystem |SMAU
 Megatrends | PWC.CO.OK
 The hero’s journey trough the landscape of the future
| Deloitte centre for the edge
 The next sharing economy | Janelle Orsi | youtube
 Christian Iaione: La città dei beni comuni
| intervista di Micheal Bowens
 I nuovi eroi |Speciale TG3
@marta_rossato
@Ouishare_it
@Sharitories
www.ouishare.net
www.sharitories.net

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A start up story | Napoli StartUp Weekend 20 - 22 febbraio 2015

  • 2.
  • 3.
  • 4.
  • 5. 93% of the companies accepted by Y Combinator eventually fail (Paul Graham) 37 out of 511 companies that have gone through Y Combinator over past 5 years have either sold for, or are now worth, more than $ 40 million
  • 6.  NICCHIE DI MERCATO GLOBALI E LOCALI  RISPOSTE PRECISE (DOMANDA)  NUOVE MODALITA’DI GENERARE REDDITO (OFFERTA) alimentazione produzione artigianale design mobilità viaggidigitale
  • 7. QUAL’E’ IL CARBURANTE? Negli ultimi cinque anni sono stati investiti nell’industria della sharing economy circa 7B$ (quando l’industria dei Social Media come Facebook, Twitter, YouTube, Linkedin, SixApart ne ha raccolto circa $4.2 in dieci anni) e questi capitali dovranno essere “estratti” in un fronte temporale piuttosto breve. (JEREMIAH OWYIANG)
  • 8. • MARKETING | COMUNICAZIONE • UX SUPERIORI FRAMMENTAZIONE Long tail, prosumers, agile players, opportunity, value from digital identity (Micro – nicche) CONCENTRAZIONE (MONOPOLI ABIITANTI) High social and environmental blueprint
  • 9. I have shut down my ETSY store in november… Etsy has grown from a startup built by crafters and for crafters to a juggernaut on the verge of an IPO The bottom line is this: Etsy needs crafters more than crafters need Etsy.
  • 10. LA SHARING ECONOMY DEL FUTURO? DESING FOR GOOD BUSINESS COOPERATIVI MULTI STAKEHOLDERS IMPATTO SOCIALE LUNGO PERIODO No – profit Fair profit Coop
  • 11. imprese cooperative impatto sociale multi stakeholder lungo periodo fair profit design for good stakeholder value valore generato localmente
  • 12. 1. CONDIVIDERE IL CONTROLLO 2. CONDIVIDERE LE RESPONSABILITA’ PER IL BENE COMUNE 3. CONDIVIDERE I GUADAGNI 4. CONDIVIDERE IL CAPITALE 5. CONDIVIDERE L’INFORMAZIONE 6. CONDIVIDERE GLI SFORZI THE NEXT SHARING ECONOMY (JANELLE ORSI)
  • 13. RISPOSTE COOPERATIVE A SERVIZI OGGI EROGATI DA PIATTAFORME CAPITALISTICHE
  • 14. SUPPORTARE LA CRESCITA DELLE ECONOMIE LOCALI
  • 15. Rispondere a bisogni locali (della comunità di rifeirmento)
  • 17. LETTURE INTERESSANTI  The italian start up ecosystem |SMAU  Megatrends | PWC.CO.OK  The hero’s journey trough the landscape of the future | Deloitte centre for the edge  The next sharing economy | Janelle Orsi | youtube  Christian Iaione: La città dei beni comuni | intervista di Micheal Bowens  I nuovi eroi |Speciale TG3