The document presents a discussion by Guy LeCharles Gonzalez on optimizing SEO/SEM within the publishing industry and the importance of a content strategy to enhance social media engagement. It emphasizes serving core readership needs, establishing relationships across platforms, and using data analysis to expand content reach. Gonzalez shares his background in the industry and offers insights on navigating digital shifts in libraries and publishing.

1. unleashingthe Niche Community to Optimize SEO/SEM,and Acquisition of Eyeballs,to Synergistically Monetize Your ContentparadigmOr, “A semi-serious discussion about your future in publishing.”Guy LeCharles Gonzalez | loudpoet.com | @glecharlesNYU, 10/17/2011

2. Guy LeCharles GonzalezDirector, Content & Digital Product DevelopmentLibrary Journal | School Library Journal | The Horn Book Circulation Assistant and Fullfillment Manager, Poets & Writers (1997-1998)

3. Membership Manager, The Academy of American Poets (1998-1999)

4. Marketing Manager, SourceMedia (2004-2007)

5. Advertising Sales Director, Writer’s Digest (2007-2008)

6. Publisher & Editorial Director, Horticulture (2008-2009)

7. Director of Programming & Business Development, Digital Book World (2009-2011)

8. Director, Content & Digital Product Development, Media Source / Library Journals, LLC. (Present)Also… Founder, curator and host of a little bit louder (1998-2001)

9. Co-author of Burning Down the House (Soft Skull Press, 2000)

10. Contributing Editor for PopCultureShock.com (2005-2007)Guy LeCharles Gonzalez | loudpoet.com | @glecharles

11. Everyone has an opinion…loudpoet.com: Blogging it Like it is Since 2003Guy LeCharles Gonzalez is an old/new media pragmatist; (still a) publishing optimist, and a library advocate...He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers — past, present or future.Guy LeCharles Gonzalez | loudpoet.com | @glecharles

12. Guy LeCharles Gonzalez | loudpoet.com | @glecharles

13. 50 Ideas on Using Twitterfor Business#19. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn). Guy LeCharles Gonzalez | loudpoet.com | @glecharles

14. #fail #cmonsonGuy LeCharles Gonzalez | loudpoet.com | @glecharles

15. Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it.They don’t have a content strategy.“Content strategy is, in fact, the next big thing”Kristina Halvorsonhttp://bit.ly/az7U68Guy LeCharles Gonzalez | loudpoet.com | @glecharles

16. CRUSHING IT?Guy LeCharles Gonzalez | loudpoet.com | @glecharles

17. FLGuy LeCharles Gonzalez | loudpoet.com | @glecharles