The document discusses how people tend to isolate themselves among those who share their views and values, getting their news and information from like-minded sources. It argues this leads to seeing the world in a very narrow and partisan way. The document calls for people to challenge themselves by seeking out different views and information from diverse sources in order to gain a more complete understanding of issues.

1. A rallying cry for the unlike-minded

2. Every day we wake up…

3. To the sound of music we like

4. We have breakfast with eggs from “farmers who share our values” “ Look at me! I share your values!”

5. Read our personalized press

6. and discover and share and comment the news with our circle of friends-and-followers

7. we’re inspired to shop for what friends and like-minded people are shopping for

8. after work we can meet people who share our interests and values

9. and then take them for dinner in a place we know they’ll love

10. or we can stay home and watch a movie we’ll like

11. followed by the news we trust

16. “ Creativity is connecting things. Unfortunately a lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions.” Steve Jobs

17. What if all the dots come from the same place?

18. “ no alarms and no surprises” - Radiohead

19. We put so much effort into designing more and more ingenious ways to tell a story

20. BUT WHAT IF WE ARE FOOLING OURSELVES?

21. What if the story is always the same?

23. #2: Politics 30% of Americans believe Obama Health Care plan to include“Death Panels” Source: Indiana University CHHPR 53% of Republicans 14% of Democrats v

24. #3: Media - Narrowcast “ Fox News and MSNBC […] show us the world not as it is, but as partisans at either end of the political spectrum would like it to be. […] we are no longer a national audience receiving news from a handful of trusted gatekeepers; we're now a million or more clusters of consumers, harvesting information from like-minded providers.” Ted Koppel “ The case against news we can choose”

25. #4: Media - Broadcast “ I just try to figure out, if I were to go to a party, what would everyone want to talk about? And that is what I’d want to write about” Gawker writer on “Learning to love the new media – The Atlantic”

26. “ We like the surprises we want” Tony Robbins

28. It’s not about … … where you are in the curve It’s about how willing you are to move.

29. Here’s some homework…

30. #1 [ Once a day think as if…]

31. #2 [ it’s going to be painful] [ watch the news you don’t agree with]

32. #3 [ click on a link from the tenth page of search results]

33. #4 [ Argue for the opposite side]

34. #5 [ A Meetup group for people who have nothing in common?]

35. and most of all…

37. change my mind at itscomplic8ed.wordpress.com

38. Thanks to Mc Gun, waynegrande, Clay Irving, Flipboard, biojobblog, Simon Gray, Andwan, a100tim, snowhome, thinkbrilliant , socialmediatoday, JamesFallows, golly gee damn, Mark Smith, 2poster for their beautiful pictures (Apology: I messed around with some of them)

39. itscomplic8ed.wordpress.com @stefanoaugello