Media pervades modern society and shapes people's interactions and views in various ways. It aims to convey messages that draw people in by appealing to their interests and identities. However, media also promotes unrealistic standards of beauty, lifestyle, and gender roles. It disproportionately focuses on negative and sensational stories rather than positive news. While media can inspire, it also influences people's perceptions and expectations in ways that are determined by their backgrounds and beliefs. Overall, media will continue evolving alongside culture.