A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Principal Consultant, Benneli Jacobs and Company

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This talk will cover how innovators can track and measure success using the right tools and metrics. It will explore how teams in the trenches can track the success of their business models via the experiments they will be running, as well as how innovation accounting can be done at the management and strategy levels. Learn how leaders at management level can make ongoing investment decisions of whether to double-down or divest from specific innovation projects. At the strategy level, learn how company leaders can measure the impact of innovation on their company as whole. Practical tips and guides, as well as examples from several companies, will be provided.

Business

A Practical Guide to Innovation Accounting
Tendayi Viki
Principal Consultant
Benneli Jacobs and Company

Learn More: http://www.tendayiviki.com/
Contact Me: tendayi.viki@bennelijacobs.co
Buy Book: http://thecorporatestartupbook.com/

The Lean Startup toolbox is great for taking innovative products from idea to scale. However, within large companies, our innovative products are developed within a broader context. This talk explores how intrapreneurs can take innovation beyond sticky notes, creative ideation and running experiments to ensure that their work is aligned with corporate strategy. Such alignment can help avoid our innovation projects becoming ‘orphans’ with no company support for scaling. The notion of an innovation thesis to guide innovation with large companies will be presented along with examples and case studies.

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