SlideShare a Scribd company logo
A picture's worth a thousand
posts: Instagram for business
Jack Dotchin
Digital Strategist
@jackmashbo
What is social media for?
14% of pets are on Facebook
That's over 30 million
16,000,000,000
shared
daily
1 in 10 profiles are fake
Row 1 Row 2 Row 3 Row 4
0
2
4
6
8
10
12
Column 1
Column 2
Column 3
The big six...
Current
^
Framing
Get involved...
Don't
try
too
hard
Be VIP!
5 million in first 24 hours!
Your customer is a...
Author, photographer, chef,
model, critic, curator, barman,
film director, product tester,
journalist...
14% of pets are on Facebook
Don't be sneaky
What am I trying to achieve?
Hows does Instagram fit into
this?
Remember these?
Where do my customers hang out
online?
Don't know?
Well ask them!
Do your homework!
What am I saying...and why?
So how do I make people listen?
Love your audience!
Find the right balance
Target!
Real-time marketing...
Where am I saying it?
Measurables: what are they?
What needs improving?
Socialise = Organise!
studiomashbo.com
Jack Dotchin
Digital Strategist
@jackmashbo

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A picture speaks a thousand posts july 2014