AN ONLINE FOOD ORDERING SYSTEM
CASE STUDY: LUWOMBO RESTAURANT
ARUA
INTRODUCTION
 Context: Uganda is experiencing rapid technological advancements, but e-commerce
adoption, particularly in the restaurant industry, lags behind developed countries.
 Problem: Luwombo Restaurant, a popular eatery in Arua, Uganda, faces challenges in manual
order-taking and lacks an online ordering system, hindering customer convenience and
potentially losing customers to competitors with online ordering capabilities.
 Solution: This project proposes to develop a user-friendly online food ordering system for
Luwombo Restaurant, aiming to enhance customer experience, improve operational efficiency,
and increase revenue.
BACKGROUND OF STUDY
 Existing Online Food Ordering Systems:
 Developed countries like the USA have successful online food ordering systems like KFC,
Starbucks, McDonald's, Glovo, and Jumia Foods.
 Uganda has limited implementation of these systems, with Café Javas as a notable
example.
 Market Demand: Ugandans, particularly in the Arua region, express a strong preference
for online food ordering systems due to their convenience.
 Target Restaurant: Luwombo Restaurant, established in June 2022, enjoys popularity but
lacks a modern ordering system.
PROBLEM STATEMENT
 Lack of Online Ordering System: Luwombo Restaurant currently relies on manual order-taking,
which is time-consuming, prone to errors, and inconvenient for customers.
 Competitive Disadvantage: Customers prefer online food ordering due to its convenience, and
Luwombo Restaurant loses potential customers to competitors offering online services.
 Missed Opportunities: An online food ordering system could enhance customer experience,
streamline operations, and increase revenue.
OBJECTIVES
General objective:
 To develop a user-friendly online food ordering system for Luwombo Restaurant.
Specific Objectives:
 Investigate the existing order-taking system at Luwombo Restaurant.
 Design and develop a new, robust, and user-friendly online food ordering system.
 Test and validate the developed system to ensure functionality and user satisfaction.
RESEARCH QUESTIONS
 What is the current order-taking system at Luwombo Restaurant, and what are its
limitations?
 What methods and tools will be employed to design and develop the new online food
ordering system?
 How will the developed system be tested and validated to ensure its effectiveness?
 How will the new system improve efficiency, productivity, and customer satisfaction for
Luwombo Restaurant?
SCOPE OF STUDY
 Content Scope:
The research focuses on creating a web application for online food ordering, accessible via
mobile phones, tablets, and personal computers.
 Geographical Scope:
The study primarily targets the Arua Westnile area, focusing on potential customers and
Luwombo Restaurant employees.
 Time Scope:
The project duration is estimated to be four months, from February to May 2024.
SIGNIFICANCE OF STUDY
 Enhanced Customer Experience: The online food ordering system will provide customers
with a convenient way to view the menu, place orders, and make payments through their
devices.
 Improved Operational Efficiency: The system will streamline the order-taking process,
reducing staff workload and allowing them to focus on other tasks.
 Increased Revenue: By offering a convenient ordering option, the system will potentially
increase the number of orders placed, boosting revenue.
 Reduced Costs: The automated system can minimize labor costs and potentially decrease
food waste through accurate order placement.
 Enhanced Competitiveness: Implementing an online food ordering system will help
Luwombo Restaurant stay competitive in the evolving market.
LITERATURE REVIEW
Overview:
 The literature review analyzes existing research on online food ordering systems in restaurants, focusing on
their impact on customer satisfaction, operational efficiency, and cost-effectiveness.
Key Findings:
 Online food ordering systems are becoming increasingly common in developed countries.
 Customer perception of usefulness, ease of use, trust, and social influence are key factors driving adoption.
 Customizable systems that cater to specific restaurant needs are beneficial.
Gaps Identified:
 Existing research often lacks detailed information on cost-effectiveness, system integration, and adoption
rates in specific contexts.
Solutions:
 This project will address these gaps by conducting thorough cost-benefit analysis, evaluating system
integration with existing operations, and conducting user studies to assess adoption potential.
METHODOLOGY
 Research Approach: Quantitative research methodology will be employed using
questionnaires distributed to a sample of 30 individuals, including customers and
employees, to gather data on their perceptions and preferences.
 Technology Acceptance Model (TAM): The TAM will be used as the theoretical
framework for the questionnaire to assess user acceptance based on perceived usefulness,
ease of use, subjective norms, and behavior intention.
 Data Collection Methods: Interviews, questionnaires, and direct observation will be used
to gather data on the existing system, user requirements, and potential system
enhancements.
TARGET POPULATION & SAMPLING TECHNIQUES
 Target Population:
 The entire Arua Westnile area, with a population of over 6 million individuals.
 Sampling Techniques:
 Simple random sampling: Used for selecting potential customers from the general public.
 Purposive sampling: Used for selecting Luwombo Restaurant employees based on their
roles and involvement in the ordering process.
SYSTEM ANALYSIS & DESIGN
 System Analysis:
 Analysis of the existing system at Luwombo Restaurant to identify its strengths, weaknesses, and areas
for improvement.
 Determination of user requirements and functional specifications for the new online ordering system.
 System Design:
 Conceptual design outlining the system's overall architecture and functionalities.
 Logical design utilizing data flow diagrams and entity relationship diagrams to visualize the system's
processes and data relationships.
 Physical design outlining the system's database structure, tables, forms, reports, and security
constraints.
 System evolution plan: Envisioning potential future enhancements and adaptations to meet evolving
user needs and market demands.
SYSTEM IMPLEMENTATION & TESTING
 Coding: The system will be implemented using JavaScript, HTML, CSS for the user interface
(front-end) and MySQL for the database management system (back-end).
 Deployment: A three-tier architecture will be employed, consisting of a front-end, middle-end,
and back-end.
 System Testing:
 Unit testing: Testing individual modules of the system to ensure functionality and accuracy.
 Integration testing: Verifying the seamless interaction of different modules within the system.
 System testing: Evaluating the overall system performance and stability.
 User Acceptance Testing (UAT): Gathering feedback from potential users to assess usability
and satisfaction.
VALIDATION & EVALUATION
 System Validation: A comprehensive validation process will be conducted to ensure the system
meets its intended objectives and user requirements.
 Acceptance Testing: The prototype system will be presented to a group of users (over 75
respondents) for feedback on its performance, usability, and effectiveness.
 Data Analysis: User feedback will be analyzed to identify areas for improvement and refine the
system based on user insights.
CONCLUSION & RECOMMENDATIONS
 Conclusion
This project successfully designed and developed an online food ordering system for Luwombo
Restaurant, addressing the limitations of the existing manual system. The new system will provide a
convenient ordering experience for customers, improve operational efficiency, and potentially increase
revenue for the restaurant.
 Recommendations:
 Implement robust user training and orientation programs for both staff and management.
 Explore integration with existing point-of-sale (POS) systems for a streamlined ordering process.
 Consider expanding the system's functionalities to include features like loyalty programs, online
payment options, and mobile app integration.
 Monitor user feedback and conduct periodic updates to enhance the system's functionality and
user experience.
THANK YOU

A ONLINE FOOD ORDERING SYSTEM CASE STUDY

  • 1.
    AN ONLINE FOODORDERING SYSTEM CASE STUDY: LUWOMBO RESTAURANT ARUA
  • 2.
    INTRODUCTION  Context: Ugandais experiencing rapid technological advancements, but e-commerce adoption, particularly in the restaurant industry, lags behind developed countries.  Problem: Luwombo Restaurant, a popular eatery in Arua, Uganda, faces challenges in manual order-taking and lacks an online ordering system, hindering customer convenience and potentially losing customers to competitors with online ordering capabilities.  Solution: This project proposes to develop a user-friendly online food ordering system for Luwombo Restaurant, aiming to enhance customer experience, improve operational efficiency, and increase revenue.
  • 3.
    BACKGROUND OF STUDY Existing Online Food Ordering Systems:  Developed countries like the USA have successful online food ordering systems like KFC, Starbucks, McDonald's, Glovo, and Jumia Foods.  Uganda has limited implementation of these systems, with Café Javas as a notable example.  Market Demand: Ugandans, particularly in the Arua region, express a strong preference for online food ordering systems due to their convenience.  Target Restaurant: Luwombo Restaurant, established in June 2022, enjoys popularity but lacks a modern ordering system.
  • 4.
    PROBLEM STATEMENT  Lackof Online Ordering System: Luwombo Restaurant currently relies on manual order-taking, which is time-consuming, prone to errors, and inconvenient for customers.  Competitive Disadvantage: Customers prefer online food ordering due to its convenience, and Luwombo Restaurant loses potential customers to competitors offering online services.  Missed Opportunities: An online food ordering system could enhance customer experience, streamline operations, and increase revenue.
  • 5.
    OBJECTIVES General objective:  Todevelop a user-friendly online food ordering system for Luwombo Restaurant. Specific Objectives:  Investigate the existing order-taking system at Luwombo Restaurant.  Design and develop a new, robust, and user-friendly online food ordering system.  Test and validate the developed system to ensure functionality and user satisfaction.
  • 6.
    RESEARCH QUESTIONS  Whatis the current order-taking system at Luwombo Restaurant, and what are its limitations?  What methods and tools will be employed to design and develop the new online food ordering system?  How will the developed system be tested and validated to ensure its effectiveness?  How will the new system improve efficiency, productivity, and customer satisfaction for Luwombo Restaurant?
  • 7.
    SCOPE OF STUDY Content Scope: The research focuses on creating a web application for online food ordering, accessible via mobile phones, tablets, and personal computers.  Geographical Scope: The study primarily targets the Arua Westnile area, focusing on potential customers and Luwombo Restaurant employees.  Time Scope: The project duration is estimated to be four months, from February to May 2024.
  • 8.
    SIGNIFICANCE OF STUDY Enhanced Customer Experience: The online food ordering system will provide customers with a convenient way to view the menu, place orders, and make payments through their devices.  Improved Operational Efficiency: The system will streamline the order-taking process, reducing staff workload and allowing them to focus on other tasks.  Increased Revenue: By offering a convenient ordering option, the system will potentially increase the number of orders placed, boosting revenue.  Reduced Costs: The automated system can minimize labor costs and potentially decrease food waste through accurate order placement.  Enhanced Competitiveness: Implementing an online food ordering system will help Luwombo Restaurant stay competitive in the evolving market.
  • 9.
    LITERATURE REVIEW Overview:  Theliterature review analyzes existing research on online food ordering systems in restaurants, focusing on their impact on customer satisfaction, operational efficiency, and cost-effectiveness. Key Findings:  Online food ordering systems are becoming increasingly common in developed countries.  Customer perception of usefulness, ease of use, trust, and social influence are key factors driving adoption.  Customizable systems that cater to specific restaurant needs are beneficial. Gaps Identified:  Existing research often lacks detailed information on cost-effectiveness, system integration, and adoption rates in specific contexts. Solutions:  This project will address these gaps by conducting thorough cost-benefit analysis, evaluating system integration with existing operations, and conducting user studies to assess adoption potential.
  • 10.
    METHODOLOGY  Research Approach:Quantitative research methodology will be employed using questionnaires distributed to a sample of 30 individuals, including customers and employees, to gather data on their perceptions and preferences.  Technology Acceptance Model (TAM): The TAM will be used as the theoretical framework for the questionnaire to assess user acceptance based on perceived usefulness, ease of use, subjective norms, and behavior intention.  Data Collection Methods: Interviews, questionnaires, and direct observation will be used to gather data on the existing system, user requirements, and potential system enhancements.
  • 11.
    TARGET POPULATION &SAMPLING TECHNIQUES  Target Population:  The entire Arua Westnile area, with a population of over 6 million individuals.  Sampling Techniques:  Simple random sampling: Used for selecting potential customers from the general public.  Purposive sampling: Used for selecting Luwombo Restaurant employees based on their roles and involvement in the ordering process.
  • 12.
    SYSTEM ANALYSIS &DESIGN  System Analysis:  Analysis of the existing system at Luwombo Restaurant to identify its strengths, weaknesses, and areas for improvement.  Determination of user requirements and functional specifications for the new online ordering system.  System Design:  Conceptual design outlining the system's overall architecture and functionalities.  Logical design utilizing data flow diagrams and entity relationship diagrams to visualize the system's processes and data relationships.  Physical design outlining the system's database structure, tables, forms, reports, and security constraints.  System evolution plan: Envisioning potential future enhancements and adaptations to meet evolving user needs and market demands.
  • 13.
    SYSTEM IMPLEMENTATION &TESTING  Coding: The system will be implemented using JavaScript, HTML, CSS for the user interface (front-end) and MySQL for the database management system (back-end).  Deployment: A three-tier architecture will be employed, consisting of a front-end, middle-end, and back-end.  System Testing:  Unit testing: Testing individual modules of the system to ensure functionality and accuracy.  Integration testing: Verifying the seamless interaction of different modules within the system.  System testing: Evaluating the overall system performance and stability.  User Acceptance Testing (UAT): Gathering feedback from potential users to assess usability and satisfaction.
  • 14.
    VALIDATION & EVALUATION System Validation: A comprehensive validation process will be conducted to ensure the system meets its intended objectives and user requirements.  Acceptance Testing: The prototype system will be presented to a group of users (over 75 respondents) for feedback on its performance, usability, and effectiveness.  Data Analysis: User feedback will be analyzed to identify areas for improvement and refine the system based on user insights.
  • 15.
    CONCLUSION & RECOMMENDATIONS Conclusion This project successfully designed and developed an online food ordering system for Luwombo Restaurant, addressing the limitations of the existing manual system. The new system will provide a convenient ordering experience for customers, improve operational efficiency, and potentially increase revenue for the restaurant.  Recommendations:  Implement robust user training and orientation programs for both staff and management.  Explore integration with existing point-of-sale (POS) systems for a streamlined ordering process.  Consider expanding the system's functionalities to include features like loyalty programs, online payment options, and mobile app integration.  Monitor user feedback and conduct periodic updates to enhance the system's functionality and user experience.
  • 16.