The document proposes a new platform called VIHA that would enrich tweets with visual information like images and videos. VIHA would source images from the user's personal library, location-based images from Instagram, suggested images from stock photo partners, trending images from news providers, and sponsored images from advertisers. The platform aims to capitalize on the trend of visual communication overtaking text by allowing users to illustrate their tweets. It would have a mobile-friendly parallax feed interface and source images through Twitter's API and partnerships with other companies.

1. The Virtual Hashtag Platform

2. Social landscape 2014

3. Facts & figures

4. Facts & figures
Only 40% active!

5. Instagram and Pinterest as risingVISUAL social media.
More embedded visuals means higher amount of involvement/
activity.
Trend: communication becomes visual.
Images overrules text.
Different use of channels

6. Platform Mood Balance
Facebook Playground Image/interaction
Google+ Information+ Image/ad valvas
Instagram Mood Image/Like
Pinterest Information Image/share
Tumblr Information Text/Image/…
Twitter Information Interaction/Image-
Different usage

7. Analysis

9. Twitter breakdown
http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it

10. Twitter breakdown

11. Twitter breakdown

12. And the better the match between image and caption, the higher the
engagement (that's just a hypothesis, but hope to prove that one too!)
Anonymous User feedback
Twitter breakdown

13. Twitter announces possibility
to add 4 images.
+
Tagging included.
Twitter april 2014

14. VIHA
„VIHA is your twitterfeed, enriched with visual information,
linked to your mood, location, time and content.”
Blah blah #Blah blah.
Blah blah blah! Blah
blah blah in #Blah? :-(
#
:-( @
Codename VIHA: visual hashtaging

15. VIHA
Choose from personal library
Choose from suggested images
Choose from location based images (Instagram,…)
Choose from breaking news
Choose from sponsored images
…
!
Advantages

16. VIHA
Suggested images:
Partnership with iStockphoto.com/GettyImages/Shutterstock
Choose from Breaking News
Autolinking with trending images/Reuters/GettyImages
Choose from Sponsored Images/Video
Advertisers can suggest images, returning perks.
Yet, even a business model

17. A mockup

18. VIHA
UX
Image 85%-text 15%
Mobile: parallax feed
Database
Twitter API in cooperation with 3th parties
Linked images
Tagging and background links
Mandatory