My personal view on trends for 2015

1. The art of
Trendfarming
Wat de boer niet kent, vreet hij niet
Luk Balcer
fb.com/nozzlechief
@nozzlechief

2. Fuck analytics
Just go deep, down and dirtyj

3. Because you know better
TRENDS Likely not being discussed
b
Startups
BEACONS
disruption
3D printing
BITCOINS vs. credits

4. OSome predictions about theP
Social sheepscape
The adaptive Facebook
Social homesickness

5. Stuff O newspapers hate to tell youP
THE GREAT MEDIA SHIFT
SELF-protection failure
bullshit as bait
CONTENT IS KING: longreads
NATIVE ADVERTISING
CUSTOMIZABLE CONTENT
AN ERA OF NEW DISTRIBUTORS

6. We will be b O ack after your commercialsP
content customization
controlling the content
INternet of things
predictive advertising
selling the drama

7. XThanks for your attentionX
trends & tools
luk@balcer.be