This document provides a list of resources for advertising experts to learn, stay informed, and find inspiration. It includes news sites, blogs, books, presentations, advertising directories, documentaries, theories and models, and tools. The resources cover a wide range of topics from crafting compelling advertising to understanding consumer insights and brand strategy. The overall message is that these diverse resources can help simplify complicated processes and bring clarity to creative work.

1. EVERY
DAMN
ADVERTISING
RESOURCE
FIND CLARITY IN FUZZY PROCESS. SIMPLIFY
COMPLICATED STUFF.

2. NEWS SITES
Little Black Book / B&T / Muse by Clio / It’s Nice That / The
Dieline / The Outline / Colossal / The Drum / AdAge /
AdWeek / Campaign / Afaqs / Brand Equity
SUBSCRIBETOTHESE
01

3. BLOGS
AdAged / The Ad Contrarian / Dave Trott’s Blog / BBH Labs /
Strategy is Your Words / Dave Dye / Creative Criminals /
Martin Weigel / APG
READTHESEOFTEN
02

4. BOOKS
LSU Strategist’s Handbook / JWT Planning Guide / Ogilvy on
Advertising / Hey, Whipple, Squeeze This / Truth, Lies, and
Advertising / How Brands Grow / The Copywriter’s
Handbook / Brutal Simplicity of Thought
TOLEARNTHECRAFT
03

5. PRESENTATIONS
The Theory of Strategy and Planning / How to (Not) Fail /
First OIIC Book / What is Planning / The Lost Art of Writing a
Brief / A Hunter’s Guide to Bullsh*t Free Insights
THEORY,BUTMORECONCISE
04

6. Ads of the World / AdForum / Archive.org / Swipe-Worthy /
Brand Activation / Activation Ideas / ads of brands / Adeevee
DIRECTORIES
TOFINDADSANDINSPIRATION
05

7. DOCUMENTARIES
FOODFORTHOUGHT
06
The Cola Wars / The Men From the Agency / Art and Copy /
Lemonade / Remember Those Great Volkswagen Ads? / The
Saatchi & Saatchi Story / Food, Inc. / Miss Representation /
Not Business As Usual / Programming the Nation / The
Persuaders / Life in a Day / The Century of the Self / John
Webster: The Human Ad Man / Manufacturing Consent

8. THEORIES AND
MODELS
Brand Prism / Brand Archetypes / Brand Wheel / SWOT
Analysis / Five Forces Model / Plot Narrative Structure /
Planning Cycle / Culture Mapping / Ethnography / Insights
TOPHIGHLIGHTS
07

9. TOOLS
Deck of Brilliance / Dollar Street / All Top / Canva / Slido /
Strategy Deck / One Time Secret / Worldometers / Rich
Media Gallery / Consumer Barometer / Poll Maker /
KEEPTHESEHANDY
08

10. “We haven’t come this far to be ordinary.”
– Sir John Hegarty

11. That’s all.
VISHALOSTWAL