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CONTAGIOUS MAGAZINE GOODVERTISING

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CONTAGIOUS MAGAZINE GOODVERTISING

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CONTAGIOUS MAGAZINE GOODVERTISING

  1. 1. NOW / NEXT / WHY /
  2. 2. CONTAGIOUS / Now / Next / Why / <ul><li>Contagious is… </li></ul><ul><li>An early warning system for the marketing industry </li></ul><ul><li>Creative inspiration and industry insight </li></ul><ul><li>The latest news, campaigns, trends and technologies – and why they matter </li></ul><ul><li>A high-level, information filter – powered by people, not algorithms </li></ul><ul><li>It’s more than keeping up – it’s staying ahead </li></ul>
  3. 3. CONTAGIOUS / Now / Next / Why <ul><li>Contagious does… </li></ul><ul><li>Award-winning hard-copy quarterly magazine </li></ul><ul><li>Online archive of video case studies and future-facing articles </li></ul><ul><li>Bespoke, digital insight & competitive alerts service </li></ul><ul><li>Inspiration source for events </li></ul><ul><li>Acclaimed creative consultancy </li></ul><ul><li>Special reports & Trend briefings </li></ul>
  4. 4. Douglas Adams / How to Stop Worrying and Learn to Love the Internet CONTAGIOUS/ A Trends Briefing / “ Anything invented before you were 18 has been there forever. Anything that turns up before you're 30 is new and exciting. Anything after that is a threat to the world and must be destroyed.” /
  5. 5. Everything is Advertising CONTAGIOUS/ A Trends Briefing /
  6. 6. Useful / Relevant / Entertaining CONTAGIOUS/ A Trends Briefing /
  7. 7. “ Brands are a network of the unacquainted” CONTAGIOUS/ A Trends Briefing /
  8. 8. … so what is it that makes you different? CONTAGIOUS / A Trends Briefing /
  9. 9. Grass Roots. Put your money where your mouth is. CONTAGIOUS/ A Trends Briefing /
  10. 10. Creating Time CONTAGIOUS/ A Trends Briefing /
  11. 11. Gatorade / No Small Games CONTAGIOUS/ A Trends Briefing /
  12. 12. Gatorade / Replay CONTAGIOUS/ A Trends Briefing /
  13. 13. Pepsi / Refresh Everything CONTAGIOUS/ A Trends Briefing /
  14. 14. Pepsi / Engagement over Reach CONTAGIOUS/ A Trends Briefing /
  15. 15. Coke / Leveraged Super Bowl CONTAGIOUS/ A Trends Briefing /
  16. 16. Miller / High Life CONTAGIOUS/ A Trends Briefing /
  17. 17. CONTAGIOUS/ A Trends Briefing / Miller / High Life
  18. 18. Volkswagen / Fun Theory PHILIPS A Contagious Trends Briefing /
  19. 19. Lacoste / Save Your Logo CONTAGIOUS/ A Trends Briefing /
  20. 20. The importance of PR. Something THEY want to talk about. CONTAGIOUS/ A Trends Briefing /
  21. 21. Unsung Heroes CONTAGIOUS / A Trends Briefing /
  22. 22. P&G / Tremor CONTAGIOUS/ A Trends Briefing /
  23. 23. Small innovation / The 5% Club CONTAGIOUS/ A Trends Briefing /
  24. 24. The IKEA Catalogue CONTAGIOUS / A Trends Briefing / Q
  25. 25. IKEA / Facebook CONTAGIOUS / A Trends Briefing /
  26. 26. Relevant Experience / O2 CONTAGIOUS/ A Trends Briefing /
  27. 27. Exclusivity & CRM CONTAGIOUS/ A Trends Briefing /
  28. 28. Marmite / Reward the fans CONTAGIOUS/ A Trends Briefing /
  29. 29. The Marmarati CONTAGIOUS/ A Trends Briefing /
  30. 30. Marmite / Distributed media CONTAGIOUS/ A Trends Briefing /
  31. 31. … and a successful launch CONTAGIOUS/ A Trends Briefing /
  32. 32. Line up your products. … this is not just for marketing. CONTAGIOUS/ A Trends Briefing /
  33. 33. Nissan Journey To Zero CONTAGIOUS/ A Trends Briefing /
  34. 34. method / challenger CONTAGIOUS/ A Trends Briefing /
  35. 35. Method / Detox Parties & Brand Ambassadors CONTAGIOUS/ A Trends Briefing /
  36. 36. Seventh Generation / Million Baby Crawl CONTAGIOUS/ A Trends Briefing /
  37. 37. It’s made for actual people CONTAGIOUS/ A Trends Briefing /
  38. 38. If it’s there, then use it. CONTAGIOUS/ A Trends Briefing /
  39. 39. Connected Products / What’s the Backstory? CONTAGIOUS / A Trends Briefing /
  40. 40. Fiat / Eco:Drove CONTAGIOUS / A Trends Briefing /
  41. 41. Ford / SYNC CONTAGIOUS / A Trends Briefing /
  42. 42. Utility. Do something useful for a change… CONTAGIOUS/ A Trends Briefing /
  43. 43. From birth to parenthood CONTAGIOUS/ A Trends Briefing /
  44. 44. Jeff Jarvis / If Google Made Cars… CONTAGIOUS/ A Trends Briefing / Q “ I'm in the business of moving people from place A to place B. How can I do it in different ways? And as they are moving from place A to place B, how do I make them feel secure and connected? ” /
  45. 45. Early Branded Utility CONTAGIOUS/ A Trends Briefing /
  46. 46. Best Buy / Post-Purchase CONTAGIOUS/ A Trends Briefing /
  47. 47. Lufthansa / MySkyStatus CONTAGIOUS/ A Trends Briefing /
  48. 48. And now for something completely different… CONTAGIOUS/ A Trends Briefing /
  49. 49. CONTAGIOUS A Trends Briefing / Post-Digital / Nike Chalkbot
  50. 50. CONTAGIOUS A Trends Briefing / Post-Digital / Nike Chalkbot
  51. 51. Convergence CONTAGIOUS/ A Trends Briefing /
  52. 52. Useful / Relevant / Entertaining CONTAGIOUS/ A Trends Briefing /
  53. 53. It’s made for actual people CONTAGIOUS/ A Trends Briefing /
  54. 54. Be Brave! And Make Mistakes… CONTAGIOUS/ A Trends Briefing /
  55. 55. The clock is ticking. CONTAGIOUS/ A Trends Briefing / 48
  56. 56. [email_address] CONTAGIOUS/ Thank You /

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