4. What is business translation?
Business translation is the translation of both informal and
official documentation that a company produces and
disseminates throughout the organization. These documents
may include emails, memoranda, and training materials.
The first step in understanding how to best approach business
translation is knowing that it may involve multiple types of
translation.
5. Why is business translation important?
Translation helps to spread new information and knowledge
to people across the world. It enables businesses to clearly
communicate their message to people from different cultures.
6. Importance of Business Translation cont.
1- Enhances communication with customers
The operations of every global business involve communicating
with new and existing customers. And the clarity with which the
message is relayed to each customer determines whether or not
they purchase from the business. In addition, there are chances
that a global business will have to communicate with people that
do not understand the original language. Thus, the importance
of translation is reflected in how well the original message is
translated into the customer’s specific language so that they can
resonate with it.
7. 2- Boosts business brand image
Expanding business abroad is the best way to maximize market
reach. But it is seen that most customers abstain from dealing
with brands whose digital content is not readable in their
native language. Thus, having language-friendly content is
crucial to make your customers stick to your website and boost
brand image.
8. 3- Avoids misunderstandings
This is one of the prime reasons that underline the importance
of translation in business. When dealing with overseas
customers, it is common to have your message distorted and
misunderstood. Even brands like KFC had to bear the brunt of
such issues, where their message got lost in translation. For
instance, their tagline ‘finger-licking good’ was translated as
‘we’ll eat your fingers off’.
9. 4- Legal & foreign policy
Every business has some legal and foreign policy documents
that must be clear and understandable. Often, these
documents include crucial details related to accountability and
compliance measures. And thus, they must be accurately
translated to avoid unanticipated repercussions.
10. 5- Benefits the medical industry
The real importance of language translation is felt in the
medical industry. Companies in this industry use scientific
terminology that requires expert translators who possess
knowledge of the field’s jargon.
6- Ensures smooth running of global business operations
Last but not least, professional translation in business ensures
smooth business operations. Often, several people and groups
are involved in the operations of a business. This includes
stakeholders, government, employees, and customers.
11. Business Translators
Translators working on business texts can be staff, in-house, or
freelance translators. These translators sharpen their own skills
to learn the extensive terminology which characterizes
business texts. Business translators may also need to have a
university degree, have considerable computer skills, and work
with others on specific translation projects. In addition,
translators working on technical texts, which include business
texts, must have a good command of both the source language
and the target language in addition to mastering research skills
needed to carry out the translation of complex business texts.
