SlideShare a Scribd company logo
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
www.facebook.com/comscoreinc @comScoreLATAM #FiFBrasil prensa@comscore.com
2014 Brazil Digital Future in Focus
Revisão de 2013 & Insights para 2014
Alex Banks, VP Latin America & Managing Director Brazil
Maio de 2014
© comScore, Inc. Proprietary. 2
 Cenário Digital…..…………………… 4
 Cenário Digital no Brasil…………… 11
 Comportamento Online…….….…… 16
 Redes Sociais……………..…………. 24
 Varejo…………………………………. . 32
 Vídeos Online…………………..…….. 39
 Uso de Diversas Plataformas……… 44
 Publicidade Online..…………………. 47
 A Febre da Copa………………..……. 51
Table of Contents
© comScore, Inc. Proprietary. 3
O que a comScore faz no Brasil?
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 4
Cenário Digital
© comScore, Inc. Proprietary. 5#FiFBrasil Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
Distribuição da Internet no Mundo
Ásia e Europa lideram o Universo Online
14% América do Norte
10% América Latina
26% Europa
41% Ásia
9% Africa
40% da Audiência da América
Latina está no Brasil
© comScore, Inc. Proprietary. 6#FiFBrasil
354.6
194.7
80.1
73.0
68.1
66.8
52.6
42.4
39.4
30.5
China
United States
India
Japan
Brasil
Russian Federation
Germany
France
United Kingdom
Italy
Total Unique Visitors (MM)
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
Audiência da Internet por País
Assim como em Fevereiro de 2013, o Brasil continua ocupando a 5a posição
Brasil ocupa a terceira posição depois de
U.S. & China em total de minutos, com
126,857 MM
Audiência Brasil em Fev/13 61.4 MM
(+11%YoY)
© comScore, Inc. Proprietary. 7#FiFBrasil
32.6
27.4
21.9 18.6
14.8
North America Europe Latin America Asia Pacific Middle East - Africa
AverageHoursperVisitoraMonth
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
Tempo Gasto Online por Regiões
América do Norte e Europa passam mais tempo online
Worldwide
22.7
Brasil
29.7
© comScore, Inc. Proprietary. 8#FiFBrasil
29.7
21.9
20.4
18.8
16.9
16.0
15.9
15.2
12.1
Brazil
Latin America
Argentina
Peru
Venezuela
Colombia
Chile
Mexico
Puerto Rico
AverageHoursperVisitor/Month
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
Engajamento na América Latina
Brasileiros passam 29.7 horas/mês online (PC apenas)
© comScore, Inc. Proprietary. 9#FiFBrasil
Tempo Online por Faixa Etária
Brasileiros até 35 anos passam mais tempo online do que a média em outras regiões
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
26.0
29.3
20.3
20.8
26.3
29.2
23.4
17.6
20.7
20.4
21.2
17.5
13.9
13.0
17.9
18.2
13.2
8.1
17.3
26.0
Worldwide
Brazil
Europe
North America
%ofTotalMinutes
Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
© comScore, Inc. Proprietary. 10#FiFBrasil
Audiência Online na América Latina
40% da audiência da América Latina (169MM) está no Brasil
68,138 24,840 17,981 12,604 9,226 6,099 5,569 1,466 1,353
Brasil Mexico Argentina Colombia Venezuela Chile Peru Puerto
Rico
Uruguay
TotalUniqueVisitors(000)
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 11
Cenário Digital no Brasil
© comScore, Inc. Proprietary. 12#FiFBrasil Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
Audiência da Internet no Brasil
Crescimento de 11% em Unique Visitors em 12 meses
71,945
73,071
79,703
80,014
Total Unique Visitors (000)
CrescimentoAnual
+11%
© comScore, Inc. Proprietary. 13#FiFBrasil Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
Perfil da Audiência Online no Brasil
65% do Total de Internautas Brasileiros têm menos de 35 anos
14.8%
25.0% 24.8%
17.4%
11.1%
6.9%
Pessoas: 6-14 Pessoas: 15-24 Pessoas:25-34 Pessoas: 35-44 Pessoas: 45-54 Pessoas: 55+
% Composition of Unique Visitors
Homens
51%
Mulheres
49%
© comScore, Inc. Proprietary. 14#FiFBrasil
Distribuição da Audiência em Regiões e Tempo Gasto
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
Região: Nordeste
26.2 Horas Online
17% YoY Growth
Região: Sudeste
26.2 Horas Online
10% YoY Growth
Região: Sul
27.9 Horas Online
10% YoY Growth
Região: Centro-oeste
26.0 Horas Online
11% YoY Growth
Região: Norte
26.2 Horas Online
9% YoY Growth
% População Online
5.2%
16.5%
53.0%
17.0%
8.2%
© comScore, Inc. Proprietary. 15#FiFBrasil Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+
Distribuição da Internet Online por Estado
24,676
9,656
6,667
4,808
5,437
3,352
3,519
2,895
19,003
22,307
8,976
6,016
4,647
4,594
3,089
3,072
2,722
16,522
São Paulo
Rio de Janeiro
Minas Gerais
Paraná
Rio Grande do Sul
Santa Catarina
Bahia
Distrito Federal
Other
TotalUniqueVisitors(000)
Feb-14
Feb-13
+15%
+6%
+15%
+8%
+18%
+3%
+11%
+8%
+11%
Crescimento
Anual
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 16
Comportamento Online
© comScore, Inc. Proprietary. 17#FiFBrasil Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
No Brasil, Social Networking possui o maior tempo gasto
O Total de Tempo Gasto na Categoria cresceu 6%
0
10,000
20,000
30,000
40,000
50,000
60,000
TotalMinutes(MM)
Social Networking Sports Portals Services Entertainment News/Information
© comScore, Inc. Proprietary. 18#FiFBrasil Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
Evolução de grandes categorias no Brasil
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
TotalUniqueVisitors(000)
Entertainment Newspapers Retail Travel
© comScore, Inc. Proprietary. 19#FiFBrasil Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+
Portais & Serviços: categorias com maior crescimento
77,139
76,157
72,519
70,323
68,289
31,405
56,737
69,079
66,483
65,955
62,794
68,655
32,831
52,733
Services
Portals
Social Media
Entertainment
Search/Navigation
Sports
News/Information
TotalUniqueVisitors(000)
Feb-14
Feb-13
+8%
-4%
-1%
+12%
+10%
+15%
+12%
YOY
Growth
© comScore, Inc. Proprietary. 20#FiFBrasil
95.2
70.9
57.2
51.2
51.1
43.4
40.6
39.3
34.3
32.8
31.6
31.1
30.8
27.1
22.6
12.0
92.6
77.9
62.3
35.2
51.5
21.2
32.7
38.5
36.3
29.8
26.7
29
24.8
29.9
26.6
17.9
Portals
News/Information
Technology
Education
Games
Government
Banking
Sports
Travel
Family & Youth
Classifieds
Health
Beauty/Fashion/Style
Automotive
Career Services and Development
Real Estate
% Reach in Brazil
% Reach Worldwide
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 15+
Alcance por Categoria
© comScore, Inc. Proprietary. 21#FiFBrasil
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Total Unique Visitors (000)
Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+
UVs cresceram na categoria Politics durante os protestos
42% de crescimento em Total de Minutos em Março vs Junho 2013
© comScore, Inc. Proprietary. 22#FiFBrasil
Top Propriedades no Brasil
74,537
66,460
54,099
52,953
49,329
47,857
46,211
40,904
29,188
26,839
34,946
30,374
14,794
16,072
12,908
8,828
9,081
8,601
4,153
2,906
Google
Sites
Facebook UOL Microsoft
Sites
Globo Yahoo Sites R7 Portal Terra -
Telefonica
IG Portal Grupo NZN
Total Unique Visitors (000) Average Daily Visitors (000)
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary. 23#FiFBrasil
Domínios com grande crescimento durante 2013
11,498
5,620
8,219
7,384
663
6,114
5,416
5,202
4,795
2,660
139
2,782
3,223
15,171
14,124
12,415
11,016
8,273
8,028
7,482
7,293
6,706
5,456
5,108
4,538
4,411
Total Unique Visitors (000)
Feb-2013 Feb-2014
Source: comScore Media Metrix®, February 2013 vs 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 24
Redes Sociais
© comScore, Inc. Proprietary. 25#FiFBrasil
78.4
77.3
77.2
72.0
69.5
66.6
64.9
64.8
63.1
62.9
Japan
Brazil
Taiwan
Indonesia
Uruguay
Spain
Thailand
Poland
Portugal
Turkey
% Reach
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
Brasil ocupa o segundo lugar no Mundo em relação ao
Alcance de Blogs
© comScore, Inc. Proprietary. 26#FiFBrasil Source: comScore Media Metrix®, February 2013- February 2014, Home and Work, PC Only, 15+
Maior engajamento com conteúdo de Redes Socias
Quase 13 horas em Fevereiro de 2014
775
346
0
100
200
300
400
500
600
700
800
900
Average Minutes per Visitor on Social Networking Sites
Brazil Worldwide
© comScore, Inc. Proprietary. 27#FiFBrasil
46,615 22,683 22,037 44,720
Brazil Mexico Argentina MX + AR
TotalMinutes(MM)
Facebook Total Internet
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 15+
Brasileiros passam mais tempo no Facebook do que
Mexicanos e Argentinos passam online juntos por mês
© comScore, Inc. Proprietary. 28#FiFBrasil
Ranking de Social Networks
LinkedIn, com crescimento de 11% ocupa o segundo lugar
65,957
11,841
11,375
7,903
5,088
4,857
3,159
2,752
FACEBOOK.COM
Linkedin
TWITTER.COM
TUMBLR.COM
ASK.FM
Orkut
BADOO.COM
Yahoo Profile
TotalUniqueVisitors(000)
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
38.2
34.7
30.4
21.1
24.8
27.3
32.9
30.2
Median
Age
© comScore, Inc. Proprietary. 29#FiFBrasil
Divisão de tempo gasto em Redes Sociais no Brazil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
FACEBOOK.COM
97.8%
Linkedin
0.2%
TWITTER.COM
0.7%
TUMBLR.COM*
0.6%
ASK.FM
0.5%
Orkut
0.3%
Other
2.2%
© comScore, Inc. Proprietary. 30#FiFBrasil Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram
Audiências em Redes Sociais estão crescendo rápido
Total de interações no Facebook cresceu 26%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Total Monthly Interactions Across Top Facebook Pages in Brazil
Brasil Pages
+26%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Total Number of Fans Across Brazil’s Top Pages
Brasil Pages
+148%
262M
650M
65M
82M
© comScore, Inc. Proprietary.
O uso do Instagram também cresce rapidamente
As marcas viram um crescimento de quase 900% desde Jan/13
January 2013 to April 2014 By the Numbers
Engaged Social Moments across Top Instagram Properties 21M
Total Pieces of Content Posted by Brazil’s Top Instagram Properties 18K
Actions per Media (average) 1,167
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Total Monthly Actions on Instagram across Brazil’s Top Properties
Instagram in Brasil
+893%
375K
4M
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 32
Varejo
© comScore, Inc. Proprietary. 33#FiFBrasil
Crescimento do Varejo Online no Brasil
Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
46,000
48,000
50,000
52,000
54,000
56,000
58,000
60,000
62,000
Total Unique Visitors (000)
Retail Category
+ 10%
© comScore, Inc. Proprietary. 34#FiFBrasil
75.5
67.5
77.7
World-Wide Latin America Brazil
% Reach
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
% Alcance e Engajamento na Categoria de Varejo
Maior alcance, espaço para crescimento de público mais engajado
11.0
7.4 7.3
World-Wide Latin America Brazil
Average Minutes per Visitor
© comScore, Inc. Proprietary. 35#FiFBrasil
Perfil Demográfico da Categoria de Varejo
Quase 60% da audiência é composta por pessoas com menos de 35 anos no Brasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
26.0
32.4
29.3
26.3
27.9
29.2
20.7
19.6
20.4
13.9
12.3
13.0
13.2
7.8
8.1
Worldwide
Latin America
Brazil
% Composition Unique Visitors (000)
Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
© comScore, Inc. Proprietary. 36#FiFBrasil
O que os compradores online estão buscando?
Source: comScore Segment Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
80.6
55.5
43.7
41.8
26.5
23.9
19.1
17.4
16.5
14.5
9.4
9.3
9.3
8.9
7.2
5.5
4.8
3.7
1.9
Consumer Electronics
Department Stores
SportsOutdoor
Apparel
Books
Computer Hardware
FragrancesCosmetics
Home Furnishings
Computer Software
Mall
Health Care
Movies
Toys
JewelryLuxury GoodsAccessories
Tickets
- Food
Consumer Goods
FlowersGiftsGreetings
Music
% Composition Unique Visitors
© comScore, Inc. Proprietary. 37#FiFBrasil
MercadoLivre lidera a categoria no Brasil
23,861
19,602
14,905
13,959
11,046
11,017
9,389
7,602
7,588
6,873
6,337
5,536
5,456
5,300
4,595
MercadoLibre
B2W Digital
Buscape Company
Nova Pontocom
Wal-Mart
Netshoes Group
Alibaba.com Corporation
Magazineluiza.com.br
Maquina De Vendas
Livrariasaraiva.com.br
UOL Shopping
Dafiti Sites
Centauro.com.br
Apple.com Worldwide Sites
Amazon Sites
Total Unique Visitors (000)
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary. 38#FiFBrasil
Buscape ainda lidera a categoria Comparison Shopping
UOL Shopping continua em segundo lugar
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 6+
14,905
6,337
2,854 2,493
Buscape Company UOL Shopping ZOOM.COM.BR Google Shopping
Total Unique Visitors (000)
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 39
Vídeos Online
© comScore, Inc. Proprietary. 40#FiFBrasil Source: comScore Video Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
Outubro 2013 foi o mês com mais Vídeos Assistidos
Vemos alguns outros picos em Março e Junho de 2013
160
177
161
156
Videos Viewed per Viewer
© comScore, Inc. Proprietary. 41#FiFBrasil
Vídeos Online no Brasil
YouTube ainda é o líder
62,384
39,348
19,561
17,498
16,918
14,728
11,749
10,753
7,264
Google Sites
Facebook
Globo
Maker Studios Inc.
VEVO
Warner Music
UOL
Vimeo
Yahoo Sites
Unique Viewers (000)
Source: comScore Video Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
3.2
3.8
7.9
7.3
19.5
11.6
30.2
23.2
85.1
Videos per Viewer
© comScore, Inc. Proprietary. 42#FiFBrasil
Crescimento Top Players de Conteúdo de Vídeo
Turner Digital e Facebook > 200%
Source: comScore Video Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
-2%
10%
25%
39%
52%
94%
121%
228%
262%
Google
Sites
UOLYahoo
Sites
VEVOGloboWarner
Music (w/
history)
VimeoFacebookTurner
Digital
Unique Viewers
© comScore, Inc. Proprietary. 43#FiFBrasil
A participação de outros players cresceu, enquanto YouTube
teve menos participação no total de vídeos do que em 2013
52.4
2.8
4.0
2.4
48.6
8.5
5.5
3.1
YOUTUBE.COM
Facebook
Globo
VEVO
% Share of Videos
Feb-2014 Feb-2013
Source: comScore Video Metrix®, February 2013 – February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 44
Uso de Diversos Plataformas
© comScore, Inc. Proprietary. 45#FiFBrasil
78.3
88.1
14.5
9.36.7 2.5
0.5 0.1
U.S. Brazil
Platform Share of Page Hits
PC Mobile Tablet Other
Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+
Páginas Vistas por plataforma de acesso (excluindo Apps)
Android possui maior participação em comparação com US
41.0
14.5
53.6
71.7
1.7
5.0
U.S. Brazil
Mobile OS Share of Page Hits
iOS Android Windows
© comScore, Inc. Proprietary. 46#FiFBrasil
84.4 78.3
10.1
14.5
4.9 6.7
0.7 0.5
2013 2014
U.S.
PC Mobile Tablet Other
Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+
Plataformas de acesso por Page Hits
Participação de Mobile cresceu 132% no Brasil
93.9
88.1
4.0
9.3
2.0 2.5
0.1 0.1
2013 2014
Brazil
PC Mobile Tablet Other
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 47
Publicidade Online
© comScore, Inc. Proprietary. 48#FiFBrasil
Display Ads no Brasil por Veículo
Facebook continua em primeiro lugar
583,898,235
120,055,440
118,612,432
94,679,610
90,363,309
81,609,981
36,668,832
29,554,583
23,336,187
7,839,708
Facebook
UOL
Globo
Microsoft Sites
Terra - Telefonica
Google Sites
Yahoo Sites
R7 Portal
IG Portal
Grupo Abril
Display Ad Impressions
from Jan-Dec 2013
Source: comScore Ad Metrix®, Brazil 6+, 2013
© comScore, Inc. Proprietary. 49#FiFBrasil
Display Ads no Brasil por Anunciante
Netshoes foi o maior anunciante online em 2013
22,486,027
22,034,729
18,436,597
13,570,865
12,748,206
12,175,121
11,151,983
10,553,321
10,276,263
10,064,076
Netshoes
Dafiti
Netflix, Inc.
MRV
OLX Inc.
Microsoft Corp
Itau Unibanco
Globo
Unilever
Net Serviços
Display Ad Impressions
from Jan-Dec 2013
Source: comScore Ad Metrix®, Brazil 6+, 2013
© comScore, Inc. Proprietary. 50#FiFBrasil
Participação de Facebook em Display Ads
37.5
33
32.3
32
30.1
29.2
27.8
26.8
Brazil
México
France
UK
Canadá
Spain
United States
Germany
Source: comScore Ad Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 51
A Febre da Copa
© comScore, Inc. Proprietary. 52#FiFBrasil
0.0
0.5
1.0
1.5
2.0
2.5
3.0
%ReachFifa.com
Latin America Middle East - Africa North America Europe Asia Pacific
Source: comScore Media Metrix®, February 2013 – March 2014, Home and Work, PC Only, 15+
Preparação da América Latina para a Copa do Mundo
Maior penetração em relação ao resto do mundo
FIFA
Confederations
Cup 2013 FIFA World Cup
2014
© comScore, Inc. Proprietary. 53#FiFBrasil
1.6
1.0
0.6
0.6
0.5
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
Uruguay
Brazil
Colombia
Canada
United Kingdom
Chile
Spain
Switzerland
Peru
Argentina
Venezuela
New Zealand
Belgium
Norway
Mexico
% Reach Fifa.com
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
Uruguai e Brasil mostram maior visitação a Fifa.com
© comScore, Inc. Proprietary. 54#FiFBrasil
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Total Unique Visitors (000)
Source: comScore Media Metrix®, February 2013 – March 2014, Home and Work, PC Only, 6+
Impacto na categoria de Viagens
© comScore, Inc. Proprietary. 55#FiFBrasil
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Social Moments on Facebook
World Cup Sponsors
+27%
5.5M
7M
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
Patrocinadores da Copa do Mundo no Brazil mostram
tendência positiva em relação a atividade dos usuários
Jan 2013 Apr 2014
Total Actions 5,511,942
7,019,147
(+27%)
Average Unique Engaged Audience 124,456
143,991
(+16%)
Posts (Total) 1,425
1,570
(+10%)
© comScore, Inc. Proprietary. 56#FiFBrasil Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
Os Patrocinadores da Copa e seus Fans no Facebook
+ 52%
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000 Average # of Facebook Fans
© comScore, Inc. Proprietary. 57#FiFBrasil
Entre os patrocinadores, Nike & McDonald’s tem os posts
do Facebook com maior engajamento
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
© comScore, Inc. Proprietary. 58#FiFBrasil Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
O Engajamento Médio por Tweet em Relação aos
Patrocinadores da Copa, cresce desde Novembro 2013
0.00%
0.02%
0.04%
0.06%
0.08%
0.10%
0.12%
0.14%
0.16% Avg. Engagement/Tweet + 200%
© comScore, Inc. Proprietary. 59#FiFBrasil
Os seguidores das marcas patrocinadoras compartilham o conteúdo das marcas,
em média, quase 3 vezes mais do que em Fevereiro de 2013
0
1,000
2,000
3,000
4,000
5,000
6,000
+ 290%
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
© comScore, Inc. Proprietary. 60
 Brasileiros continuam liderando o engajamento online, com usuários que navegam
29.7 horas por mês, 7 horas a mais do que a média mundial.
 Brasil é a 5 maior audiência com 68.1 MM de Visitantes únicos em Fevereiro de 2014,
com crescimento de 11% em comparação a Fevereiro de 2013.
 Em relação a total de minutos, ocupa o terceiro lugar com126,857 MM.
 40% da audiência online na América Latina está no Brasil -169MM de Visitantes
 Facebook lidera a categoria de Redes Sociais, seguido por Linkedin. Brasileiros
passam mais tempo no Facebook do que Mexicanos e Argentinos juntos online.
 Android é o sistema operacional dominante, com 71.7% de participação.
 A publicidade digital está crescendo, com mais de 1.6 trilhões de impressões em 2013
(display).
Pincipais Insights
www.facebook.com/comscoreinc @comScoreLATAM #FiFBrasil
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
# FiFBrasil
Perguntas?
www.facebook.com/comscoreinc @comScoreLATAM #FiFBrasil
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
Contato:
prensa@comscore.com
Obrigada

More Related Content

Viewers also liked

WordPress Brasil: Comunidade e Projetos
WordPress Brasil: Comunidade e ProjetosWordPress Brasil: Comunidade e Projetos
WordPress Brasil: Comunidade e Projetos
Rafael Funchal
 
O Admiravel Mundo Novo dos Blogs
O Admiravel Mundo Novo dos BlogsO Admiravel Mundo Novo dos Blogs
O Admiravel Mundo Novo dos Blogs
renatofrigo
 
Para Entender as Mídias Sociais 3
Para Entender as Mídias Sociais 3Para Entender as Mídias Sociais 3
Para Entender as Mídias Sociais 3
Ana Brambilla
 
Brasil Digital do Futuro (comScore 2016)
Brasil Digital do Futuro (comScore 2016)Brasil Digital do Futuro (comScore 2016)
Brasil Digital do Futuro (comScore 2016)
Le Fil
 
Wordpress testing powerpoint
Wordpress testing powerpointWordpress testing powerpoint
Wordpress testing powerpoint
LeneB
 
Antonia santos
Antonia santosAntonia santos
Antonia santos
Nicolas Sierra
 
The Metric System Day 1.2011
The Metric System Day 1.2011The Metric System Day 1.2011
The Metric System Day 1.2011
jmori1
 
바다보도자료 Final
바다보도자료 Final바다보도자료 Final
바다보도자료 Final
steven-oh
 
dealomio - or why simple products rule (mobile monday Berlin)
dealomio - or why simple products rule (mobile monday Berlin)dealomio - or why simple products rule (mobile monday Berlin)
dealomio - or why simple products rule (mobile monday Berlin)
dealomio
 
Classification of Matter Overview
Classification of Matter OverviewClassification of Matter Overview
Classification of Matter Overview
jmori1
 
Living with copyright (revised)
Living with copyright (revised)Living with copyright (revised)
Living with copyright (revised)
albertrodriguez5150
 
Harnessing the value of big data analytics
Harnessing the value of big data analyticsHarnessing the value of big data analytics
Harnessing the value of big data analytics
Sowmia Sathyan
 
Looking for the best Marketing of 2013? Well, it's not in here...
Looking for the best Marketing of 2013? Well, it's not in here...Looking for the best Marketing of 2013? Well, it's not in here...
Looking for the best Marketing of 2013? Well, it's not in here...
Carmichael Billingsley
 
AWS が面白くなる話、詰め合わせました
AWS が面白くなる話、詰め合わせましたAWS が面白くなる話、詰め合わせました
AWS が面白くなる話、詰め合わせました
Eikichi Gotoh
 
JOTIBA
JOTIBAJOTIBA
JOTIBA
Rahul Gavade
 
Database List owners' prespective
Database List owners' prespectiveDatabase List owners' prespective
Database List owners' prespective
Yellow Umbrella
 
District student survey
District student surveyDistrict student survey
District student survey
Scottsbluff Public Schools
 

Viewers also liked (20)

WordPress Brasil: Comunidade e Projetos
WordPress Brasil: Comunidade e ProjetosWordPress Brasil: Comunidade e Projetos
WordPress Brasil: Comunidade e Projetos
 
O Admiravel Mundo Novo dos Blogs
O Admiravel Mundo Novo dos BlogsO Admiravel Mundo Novo dos Blogs
O Admiravel Mundo Novo dos Blogs
 
Para Entender as Mídias Sociais 3
Para Entender as Mídias Sociais 3Para Entender as Mídias Sociais 3
Para Entender as Mídias Sociais 3
 
Brasil Digital do Futuro (comScore 2016)
Brasil Digital do Futuro (comScore 2016)Brasil Digital do Futuro (comScore 2016)
Brasil Digital do Futuro (comScore 2016)
 
Ayuda 1 plan matematicas oct 12
Ayuda 1 plan matematicas oct 12Ayuda 1 plan matematicas oct 12
Ayuda 1 plan matematicas oct 12
 
Wordpress testing powerpoint
Wordpress testing powerpointWordpress testing powerpoint
Wordpress testing powerpoint
 
บทที่ 44
บทที่ 44บทที่ 44
บทที่ 44
 
Antonia santos
Antonia santosAntonia santos
Antonia santos
 
The Metric System Day 1.2011
The Metric System Day 1.2011The Metric System Day 1.2011
The Metric System Day 1.2011
 
바다보도자료 Final
바다보도자료 Final바다보도자료 Final
바다보도자료 Final
 
dealomio - or why simple products rule (mobile monday Berlin)
dealomio - or why simple products rule (mobile monday Berlin)dealomio - or why simple products rule (mobile monday Berlin)
dealomio - or why simple products rule (mobile monday Berlin)
 
Classification of Matter Overview
Classification of Matter OverviewClassification of Matter Overview
Classification of Matter Overview
 
Living with copyright (revised)
Living with copyright (revised)Living with copyright (revised)
Living with copyright (revised)
 
Harnessing the value of big data analytics
Harnessing the value of big data analyticsHarnessing the value of big data analytics
Harnessing the value of big data analytics
 
Food
FoodFood
Food
 
Looking for the best Marketing of 2013? Well, it's not in here...
Looking for the best Marketing of 2013? Well, it's not in here...Looking for the best Marketing of 2013? Well, it's not in here...
Looking for the best Marketing of 2013? Well, it's not in here...
 
AWS が面白くなる話、詰め合わせました
AWS が面白くなる話、詰め合わせましたAWS が面白くなる話、詰め合わせました
AWS が面白くなる話、詰め合わせました
 
JOTIBA
JOTIBAJOTIBA
JOTIBA
 
Database List owners' prespective
Database List owners' prespectiveDatabase List owners' prespective
Database List owners' prespective
 
District student survey
District student surveyDistrict student survey
District student survey
 

Similar to A internet no Brasil

Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)
Consumidores Digitais
 
2014 Brazil Digital Future in Focus
2014 Brazil Digital Future in Focus2014 Brazil Digital Future in Focus
2014 Brazil Digital Future in Focus
Renato Costa
 
2013 Brazil Digital Future in Focus - English
2013 Brazil Digital Future in Focus - English2013 Brazil Digital Future in Focus - English
2013 Brazil Digital Future in Focus - English
SetWeb
 
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
2013brazilfutureinfocusfinalenglish 130424130628-phpapp012013brazilfutureinfocusfinalenglish 130424130628-phpapp01
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
Rafael Baumgarten
 
Dados ComScore 2013 sobre o comportamento digital no Brasil
Dados ComScore 2013 sobre o comportamento digital no BrasilDados ComScore 2013 sobre o comportamento digital no Brasil
Dados ComScore 2013 sobre o comportamento digital no Brasil
Israel Degasperi
 
Brazil Digital Future in Focus 2013, Comscore, Março 2013
Brazil Digital Future in Focus 2013, Comscore, Março 2013Brazil Digital Future in Focus 2013, Comscore, Março 2013
Brazil Digital Future in Focus 2013, Comscore, Março 2013
Renato Galisteu
 
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais
 
O Cenário Digital e as Métricas que realmente importam
O Cenário Digital e as Métricas que realmente importamO Cenário Digital e as Métricas que realmente importam
O Cenário Digital e as Métricas que realmente importam
bvieiracs
 
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
Carlos Zapata
 
Marketing Digital Latinoamerica
Marketing Digital LatinoamericaMarketing Digital Latinoamerica
Marketing Digital Latinoamerica
Felipe Ramirez Mejia
 
Futuro Digital Latinoamerica 2014
Futuro Digital Latinoamerica 2014 Futuro Digital Latinoamerica 2014
Futuro Digital Latinoamerica 2014
Cristian Delgado - SEO Argentina
 
Futuro Digital América Latina 2014
Futuro Digital América Latina 2014Futuro Digital América Latina 2014
Futuro Digital América Latina 2014
Nicolás Gavilánez
 
2014 latam digital future in focus comScore
2014 latam digital future in focus comScore2014 latam digital future in focus comScore
2014 latam digital future in focus comScore
Fran Jacobsen Consultoria em Marketing Digital
 
Futuro Digital 2014 Latinoamérica
Futuro Digital 2014 LatinoaméricaFuturo Digital 2014 Latinoamérica
Futuro Digital 2014 Latinoamérica
Ronald Barzola
 
ComScore state of the internet southeast asia march 2011
ComScore state of the internet southeast asia march 2011ComScore state of the internet southeast asia march 2011
ComScore state of the internet southeast asia march 2011
Nguyen Ngoc
 
State of Social Media in Brazil - setembro 2014
State of Social Media in Brazil - setembro 2014State of Social Media in Brazil - setembro 2014
State of Social Media in Brazil - setembro 2014
Renato Costa
 
El Estado del Social Media en Mexico 2014 by Comscore
El Estado del Social Media en Mexico 2014 by ComscoreEl Estado del Social Media en Mexico 2014 by Comscore
El Estado del Social Media en Mexico 2014 by Comscore
Joe Rivas
 
India digital-future-in-focus-2013
India digital-future-in-focus-2013India digital-future-in-focus-2013
India digital-future-in-focus-2013
PESHWA ACHARYA
 
comScore: Cross-Platform Future in Focus report (2017)
 comScore: Cross-Platform Future in Focus report (2017) comScore: Cross-Platform Future in Focus report (2017)
comScore: Cross-Platform Future in Focus report (2017)
Filipp Paster
 
comScore 2017 U.S. Cross-Platform Future in Focus Report
comScore 2017 U.S. Cross-Platform Future in Focus ReportcomScore 2017 U.S. Cross-Platform Future in Focus Report
comScore 2017 U.S. Cross-Platform Future in Focus Report
Steven Ladin
 

Similar to A internet no Brasil (20)

Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2014 (ComScore)
 
2014 Brazil Digital Future in Focus
2014 Brazil Digital Future in Focus2014 Brazil Digital Future in Focus
2014 Brazil Digital Future in Focus
 
2013 Brazil Digital Future in Focus - English
2013 Brazil Digital Future in Focus - English2013 Brazil Digital Future in Focus - English
2013 Brazil Digital Future in Focus - English
 
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
2013brazilfutureinfocusfinalenglish 130424130628-phpapp012013brazilfutureinfocusfinalenglish 130424130628-phpapp01
2013brazilfutureinfocusfinalenglish 130424130628-phpapp01
 
Dados ComScore 2013 sobre o comportamento digital no Brasil
Dados ComScore 2013 sobre o comportamento digital no BrasilDados ComScore 2013 sobre o comportamento digital no Brasil
Dados ComScore 2013 sobre o comportamento digital no Brasil
 
Brazil Digital Future in Focus 2013, Comscore, Março 2013
Brazil Digital Future in Focus 2013, Comscore, Março 2013Brazil Digital Future in Focus 2013, Comscore, Março 2013
Brazil Digital Future in Focus 2013, Comscore, Março 2013
 
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
Consumidores Digitais: Brazil Digital Future in Focus 2013 (ComScore)
 
O Cenário Digital e as Métricas que realmente importam
O Cenário Digital e as Métricas que realmente importamO Cenário Digital e as Métricas que realmente importam
O Cenário Digital e as Métricas que realmente importam
 
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
Futuro Digital LATAM 2014 - La Revisión Anual Sobre el Entorno Digital en Amé...
 
Marketing Digital Latinoamerica
Marketing Digital LatinoamericaMarketing Digital Latinoamerica
Marketing Digital Latinoamerica
 
Futuro Digital Latinoamerica 2014
Futuro Digital Latinoamerica 2014 Futuro Digital Latinoamerica 2014
Futuro Digital Latinoamerica 2014
 
Futuro Digital América Latina 2014
Futuro Digital América Latina 2014Futuro Digital América Latina 2014
Futuro Digital América Latina 2014
 
2014 latam digital future in focus comScore
2014 latam digital future in focus comScore2014 latam digital future in focus comScore
2014 latam digital future in focus comScore
 
Futuro Digital 2014 Latinoamérica
Futuro Digital 2014 LatinoaméricaFuturo Digital 2014 Latinoamérica
Futuro Digital 2014 Latinoamérica
 
ComScore state of the internet southeast asia march 2011
ComScore state of the internet southeast asia march 2011ComScore state of the internet southeast asia march 2011
ComScore state of the internet southeast asia march 2011
 
State of Social Media in Brazil - setembro 2014
State of Social Media in Brazil - setembro 2014State of Social Media in Brazil - setembro 2014
State of Social Media in Brazil - setembro 2014
 
El Estado del Social Media en Mexico 2014 by Comscore
El Estado del Social Media en Mexico 2014 by ComscoreEl Estado del Social Media en Mexico 2014 by Comscore
El Estado del Social Media en Mexico 2014 by Comscore
 
India digital-future-in-focus-2013
India digital-future-in-focus-2013India digital-future-in-focus-2013
India digital-future-in-focus-2013
 
comScore: Cross-Platform Future in Focus report (2017)
 comScore: Cross-Platform Future in Focus report (2017) comScore: Cross-Platform Future in Focus report (2017)
comScore: Cross-Platform Future in Focus report (2017)
 
comScore 2017 U.S. Cross-Platform Future in Focus Report
comScore 2017 U.S. Cross-Platform Future in Focus ReportcomScore 2017 U.S. Cross-Platform Future in Focus Report
comScore 2017 U.S. Cross-Platform Future in Focus Report
 

More from Miguel Rosario

Ofício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio Moro
Ofício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio MoroOfício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio Moro
Ofício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio Moro
Miguel Rosario
 
Ofício a Receita Federal para bloquear bens de Sergio Moro
Ofício a Receita Federal para bloquear bens de Sergio MoroOfício a Receita Federal para bloquear bens de Sergio Moro
Ofício a Receita Federal para bloquear bens de Sergio Moro
Miguel Rosario
 
Statement on Deyvid Bacelar
Statement on Deyvid BacelarStatement on Deyvid Bacelar
Statement on Deyvid Bacelar
Miguel Rosario
 
Novas transcrições da Vaza Jato
Novas transcrições da Vaza JatoNovas transcrições da Vaza Jato
Novas transcrições da Vaza Jato
Miguel Rosario
 
Dieese: Desempenho dos bancos em 2018
Dieese: Desempenho dos bancos em 2018Dieese: Desempenho dos bancos em 2018
Dieese: Desempenho dos bancos em 2018
Miguel Rosario
 
Nota Técnica do Dieese sobre o substitutivo da reforma da previdência
Nota Técnica do Dieese sobre o substitutivo da reforma da previdênciaNota Técnica do Dieese sobre o substitutivo da reforma da previdência
Nota Técnica do Dieese sobre o substitutivo da reforma da previdência
Miguel Rosario
 
Apresentação Caged - Abril 2019
Apresentação Caged - Abril 2019Apresentação Caged - Abril 2019
Apresentação Caged - Abril 2019
Miguel Rosario
 
Despacho 13 Vara Curitiba - 56 fase Lava Jato
Despacho 13 Vara Curitiba - 56 fase Lava JatoDespacho 13 Vara Curitiba - 56 fase Lava Jato
Despacho 13 Vara Curitiba - 56 fase Lava Jato
Miguel Rosario
 
Representação MP (parte 1) - 56 fase Lava Jato
Representação MP (parte 1) - 56 fase Lava JatoRepresentação MP (parte 1) - 56 fase Lava Jato
Representação MP (parte 1) - 56 fase Lava Jato
Miguel Rosario
 
Representação MP (parte 2) - 56 fase Lava Jato
Representação MP (parte 2) - 56 fase Lava JatoRepresentação MP (parte 2) - 56 fase Lava Jato
Representação MP (parte 2) - 56 fase Lava Jato
Miguel Rosario
 
Pesquisa xp-investimentos-avaliacao-governo-bolsonaro
Pesquisa xp-investimentos-avaliacao-governo-bolsonaroPesquisa xp-investimentos-avaliacao-governo-bolsonaro
Pesquisa xp-investimentos-avaliacao-governo-bolsonaro
Miguel Rosario
 
8 dias - despacho do juiz federal Luiz Antônio Bonat
8 dias - despacho do juiz federal Luiz Antônio Bonat8 dias - despacho do juiz federal Luiz Antônio Bonat
8 dias - despacho do juiz federal Luiz Antônio Bonat
Miguel Rosario
 
Apresentação da reforma da Previdência
Apresentação da reforma da PrevidênciaApresentação da reforma da Previdência
Apresentação da reforma da Previdência
Miguel Rosario
 
Pesquisa Oxfam / Datafolha sobre desigualdade
Pesquisa Oxfam / Datafolha sobre desigualdadePesquisa Oxfam / Datafolha sobre desigualdade
Pesquisa Oxfam / Datafolha sobre desigualdade
Miguel Rosario
 
RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261
RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261
RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261
Miguel Rosario
 
Eduardo Moreira: 44 razões contra a reforma da previdência de Bolsonaro
Eduardo Moreira: 44 razões contra a reforma da previdência de BolsonaroEduardo Moreira: 44 razões contra a reforma da previdência de Bolsonaro
Eduardo Moreira: 44 razões contra a reforma da previdência de Bolsonaro
Miguel Rosario
 
Cronologia dos fatos relativos ao Fundo da Lava Jato
Cronologia dos fatos relativos ao Fundo da Lava JatoCronologia dos fatos relativos ao Fundo da Lava Jato
Cronologia dos fatos relativos ao Fundo da Lava Jato
Miguel Rosario
 
Veja abaixo a denúncia de Paulo Pimenta e da bancada do PT
Veja abaixo a denúncia de Paulo Pimenta e da bancada do PTVeja abaixo a denúncia de Paulo Pimenta e da bancada do PT
Veja abaixo a denúncia de Paulo Pimenta e da bancada do PT
Miguel Rosario
 
Acordo Petrobras e MPF para fundo de investimento
Acordo Petrobras e MPF para fundo de investimentoAcordo Petrobras e MPF para fundo de investimento
Acordo Petrobras e MPF para fundo de investimento
Miguel Rosario
 
Petrobras non prosecution-agreement
Petrobras non prosecution-agreementPetrobras non prosecution-agreement
Petrobras non prosecution-agreement
Miguel Rosario
 

More from Miguel Rosario (20)

Ofício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio Moro
Ofício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio MoroOfício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio Moro
Ofício de Lucas Furtado ao TCU - indisponibilidade de bens de Sergio Moro
 
Ofício a Receita Federal para bloquear bens de Sergio Moro
Ofício a Receita Federal para bloquear bens de Sergio MoroOfício a Receita Federal para bloquear bens de Sergio Moro
Ofício a Receita Federal para bloquear bens de Sergio Moro
 
Statement on Deyvid Bacelar
Statement on Deyvid BacelarStatement on Deyvid Bacelar
Statement on Deyvid Bacelar
 
Novas transcrições da Vaza Jato
Novas transcrições da Vaza JatoNovas transcrições da Vaza Jato
Novas transcrições da Vaza Jato
 
Dieese: Desempenho dos bancos em 2018
Dieese: Desempenho dos bancos em 2018Dieese: Desempenho dos bancos em 2018
Dieese: Desempenho dos bancos em 2018
 
Nota Técnica do Dieese sobre o substitutivo da reforma da previdência
Nota Técnica do Dieese sobre o substitutivo da reforma da previdênciaNota Técnica do Dieese sobre o substitutivo da reforma da previdência
Nota Técnica do Dieese sobre o substitutivo da reforma da previdência
 
Apresentação Caged - Abril 2019
Apresentação Caged - Abril 2019Apresentação Caged - Abril 2019
Apresentação Caged - Abril 2019
 
Despacho 13 Vara Curitiba - 56 fase Lava Jato
Despacho 13 Vara Curitiba - 56 fase Lava JatoDespacho 13 Vara Curitiba - 56 fase Lava Jato
Despacho 13 Vara Curitiba - 56 fase Lava Jato
 
Representação MP (parte 1) - 56 fase Lava Jato
Representação MP (parte 1) - 56 fase Lava JatoRepresentação MP (parte 1) - 56 fase Lava Jato
Representação MP (parte 1) - 56 fase Lava Jato
 
Representação MP (parte 2) - 56 fase Lava Jato
Representação MP (parte 2) - 56 fase Lava JatoRepresentação MP (parte 2) - 56 fase Lava Jato
Representação MP (parte 2) - 56 fase Lava Jato
 
Pesquisa xp-investimentos-avaliacao-governo-bolsonaro
Pesquisa xp-investimentos-avaliacao-governo-bolsonaroPesquisa xp-investimentos-avaliacao-governo-bolsonaro
Pesquisa xp-investimentos-avaliacao-governo-bolsonaro
 
8 dias - despacho do juiz federal Luiz Antônio Bonat
8 dias - despacho do juiz federal Luiz Antônio Bonat8 dias - despacho do juiz federal Luiz Antônio Bonat
8 dias - despacho do juiz federal Luiz Antônio Bonat
 
Apresentação da reforma da Previdência
Apresentação da reforma da PrevidênciaApresentação da reforma da Previdência
Apresentação da reforma da Previdência
 
Pesquisa Oxfam / Datafolha sobre desigualdade
Pesquisa Oxfam / Datafolha sobre desigualdadePesquisa Oxfam / Datafolha sobre desigualdade
Pesquisa Oxfam / Datafolha sobre desigualdade
 
RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261
RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261
RAF –RELATÓRIO DE ACOMPANHAMENTO FISCAL • 11 DE MARÇO DE 2019 • N° 261
 
Eduardo Moreira: 44 razões contra a reforma da previdência de Bolsonaro
Eduardo Moreira: 44 razões contra a reforma da previdência de BolsonaroEduardo Moreira: 44 razões contra a reforma da previdência de Bolsonaro
Eduardo Moreira: 44 razões contra a reforma da previdência de Bolsonaro
 
Cronologia dos fatos relativos ao Fundo da Lava Jato
Cronologia dos fatos relativos ao Fundo da Lava JatoCronologia dos fatos relativos ao Fundo da Lava Jato
Cronologia dos fatos relativos ao Fundo da Lava Jato
 
Veja abaixo a denúncia de Paulo Pimenta e da bancada do PT
Veja abaixo a denúncia de Paulo Pimenta e da bancada do PTVeja abaixo a denúncia de Paulo Pimenta e da bancada do PT
Veja abaixo a denúncia de Paulo Pimenta e da bancada do PT
 
Acordo Petrobras e MPF para fundo de investimento
Acordo Petrobras e MPF para fundo de investimentoAcordo Petrobras e MPF para fundo de investimento
Acordo Petrobras e MPF para fundo de investimento
 
Petrobras non prosecution-agreement
Petrobras non prosecution-agreementPetrobras non prosecution-agreement
Petrobras non prosecution-agreement
 

Recently uploaded

April 19, 2024, Meet Mack Monday Zoom Meeting
April 19, 2024, Meet Mack Monday Zoom MeetingApril 19, 2024, Meet Mack Monday Zoom Meeting
April 19, 2024, Meet Mack Monday Zoom Meeting
JohnMackNewtown
 
Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...
Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...
Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...
erynsouthern
 
Power in political theory in political science
Power in political theory in political sciencePower in political theory in political science
Power in political theory in political science
gokulchandru5
 
Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...
Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...
Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...
bhumivarma35300
 
Administrative Reforms of sher shah(CSS)
Administrative Reforms of sher shah(CSS)Administrative Reforms of sher shah(CSS)
Administrative Reforms of sher shah(CSS)
Syed Adnan Shah
 
Emerging Trends in Space Sensors and Actuators for Satellites.pdf
Emerging Trends in Space Sensors and Actuators for Satellites.pdfEmerging Trends in Space Sensors and Actuators for Satellites.pdf
Emerging Trends in Space Sensors and Actuators for Satellites.pdf
amrutmahajani
 
PepNewz - Stay connected to the rest of the world
PepNewz - Stay connected to the rest of the worldPepNewz - Stay connected to the rest of the world
PepNewz - Stay connected to the rest of the world
PepNewz
 
Amit Shah Biography , Education Qualification Early Life, Education, Family a...
Amit Shah Biography , Education Qualification Early Life, Education, Family a...Amit Shah Biography , Education Qualification Early Life, Education, Family a...
Amit Shah Biography , Education Qualification Early Life, Education, Family a...
VoterMood
 
Lucknow Girls Call Patrakarpuram 08630512678 Girls Call Service
Lucknow Girls Call Patrakarpuram 08630512678  Girls Call ServiceLucknow Girls Call Patrakarpuram 08630512678  Girls Call Service
Lucknow Girls Call Patrakarpuram 08630512678 Girls Call Service
anilsa9823
 
VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...
VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...
VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...
saroohilakhatariroy
 
Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...
bangaloreakshitakaus
 
Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...
Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...
Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...
kalihasan429
 
Pawan Kalyan Biography- Early Life, Education, Family and Political Career
Pawan Kalyan Biography- Early Life, Education, Family and Political CareerPawan Kalyan Biography- Early Life, Education, Family and Political Career
Pawan Kalyan Biography- Early Life, Education, Family and Political Career
VoterMood
 
Exhibit 6 - Evidence of payments to Hartleys Limited Trust.pdf
Exhibit 6 - Evidence of payments to Hartleys Limited Trust.pdfExhibit 6 - Evidence of payments to Hartleys Limited Trust.pdf
Exhibit 6 - Evidence of payments to Hartleys Limited Trust.pdf
businessweekghana
 
Columbia biyezheng degree offer diploma Transcript
Columbia biyezheng degree offer diploma TranscriptColumbia biyezheng degree offer diploma Transcript
Columbia biyezheng degree offer diploma Transcript
ypeyzy
 
Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...
Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...
Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...
bangaloreakshitakaus
 
Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-
Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-
Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-
bhavenpr
 
Right to Know Request Responses from Woodsville (emails)
Right to Know Request Responses from Woodsville (emails)Right to Know Request Responses from Woodsville (emails)
Right to Know Request Responses from Woodsville (emails)
Rich Bergeron
 
Exploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdf
Exploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdfExploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdf
Exploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdf
Alireza Hejazi, Ph.D.
 
14072024_First India Newspaper Jaipur.pdf
14072024_First India Newspaper Jaipur.pdf14072024_First India Newspaper Jaipur.pdf
14072024_First India Newspaper Jaipur.pdf
FIRST INDIA
 

Recently uploaded (20)

April 19, 2024, Meet Mack Monday Zoom Meeting
April 19, 2024, Meet Mack Monday Zoom MeetingApril 19, 2024, Meet Mack Monday Zoom Meeting
April 19, 2024, Meet Mack Monday Zoom Meeting
 
Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...
Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...
Celebrity Girls Call Mumbai 👀 9820252231 👀 Cash Payment With Room DeliveryDel...
 
Power in political theory in political science
Power in political theory in political sciencePower in political theory in political science
Power in political theory in political science
 
Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...
Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...
Girls call Service Pune 000XX00000 Provide Best And Top Girl Service And No1 ...
 
Administrative Reforms of sher shah(CSS)
Administrative Reforms of sher shah(CSS)Administrative Reforms of sher shah(CSS)
Administrative Reforms of sher shah(CSS)
 
Emerging Trends in Space Sensors and Actuators for Satellites.pdf
Emerging Trends in Space Sensors and Actuators for Satellites.pdfEmerging Trends in Space Sensors and Actuators for Satellites.pdf
Emerging Trends in Space Sensors and Actuators for Satellites.pdf
 
PepNewz - Stay connected to the rest of the world
PepNewz - Stay connected to the rest of the worldPepNewz - Stay connected to the rest of the world
PepNewz - Stay connected to the rest of the world
 
Amit Shah Biography , Education Qualification Early Life, Education, Family a...
Amit Shah Biography , Education Qualification Early Life, Education, Family a...Amit Shah Biography , Education Qualification Early Life, Education, Family a...
Amit Shah Biography , Education Qualification Early Life, Education, Family a...
 
Lucknow Girls Call Patrakarpuram 08630512678 Girls Call Service
Lucknow Girls Call Patrakarpuram 08630512678  Girls Call ServiceLucknow Girls Call Patrakarpuram 08630512678  Girls Call Service
Lucknow Girls Call Patrakarpuram 08630512678 Girls Call Service
 
VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...
VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...
VIP Nagpur Girls Call Nagpur 0X0000000X Doorstep High-Profile Girl Service Ca...
 
Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...
Lucknow Girls Call Chinhat 08630512678 Provide Best And Top Girl Service And ...
 
Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...
Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...
Mysore Girls Call Mysore 0X0000000X Provide Best And Top Girl Service And No1...
 
Pawan Kalyan Biography- Early Life, Education, Family and Political Career
Pawan Kalyan Biography- Early Life, Education, Family and Political CareerPawan Kalyan Biography- Early Life, Education, Family and Political Career
Pawan Kalyan Biography- Early Life, Education, Family and Political Career
 
Exhibit 6 - Evidence of payments to Hartleys Limited Trust.pdf
Exhibit 6 - Evidence of payments to Hartleys Limited Trust.pdfExhibit 6 - Evidence of payments to Hartleys Limited Trust.pdf
Exhibit 6 - Evidence of payments to Hartleys Limited Trust.pdf
 
Columbia biyezheng degree offer diploma Transcript
Columbia biyezheng degree offer diploma TranscriptColumbia biyezheng degree offer diploma Transcript
Columbia biyezheng degree offer diploma Transcript
 
Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...
Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...
Lucknow Girls Call Balaganj 08630512678 Provide Best And Top Girl Service And...
 
Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-
Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-
Saleya-Bibi-FT-Order-8-2-2024.pdf;[pwsp[-
 
Right to Know Request Responses from Woodsville (emails)
Right to Know Request Responses from Woodsville (emails)Right to Know Request Responses from Woodsville (emails)
Right to Know Request Responses from Woodsville (emails)
 
Exploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdf
Exploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdfExploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdf
Exploring the Possible Scenarios of an Israeli-Lebanese Conflict.pdf
 
14072024_First India Newspaper Jaipur.pdf
14072024_First India Newspaper Jaipur.pdf14072024_First India Newspaper Jaipur.pdf
14072024_First India Newspaper Jaipur.pdf
 

A internet no Brasil

  • 1. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents www.facebook.com/comscoreinc @comScoreLATAM #FiFBrasil prensa@comscore.com 2014 Brazil Digital Future in Focus Revisão de 2013 & Insights para 2014 Alex Banks, VP Latin America & Managing Director Brazil Maio de 2014
  • 2. © comScore, Inc. Proprietary. 2  Cenário Digital…..…………………… 4  Cenário Digital no Brasil…………… 11  Comportamento Online…….….…… 16  Redes Sociais……………..…………. 24  Varejo…………………………………. . 32  Vídeos Online…………………..…….. 39  Uso de Diversas Plataformas……… 44  Publicidade Online..…………………. 47  A Febre da Copa………………..……. 51 Table of Contents
  • 3. © comScore, Inc. Proprietary. 3 O que a comScore faz no Brasil?
  • 4. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 4 Cenário Digital
  • 5. © comScore, Inc. Proprietary. 5#FiFBrasil Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ Distribuição da Internet no Mundo Ásia e Europa lideram o Universo Online 14% América do Norte 10% América Latina 26% Europa 41% Ásia 9% Africa 40% da Audiência da América Latina está no Brasil
  • 6. © comScore, Inc. Proprietary. 6#FiFBrasil 354.6 194.7 80.1 73.0 68.1 66.8 52.6 42.4 39.4 30.5 China United States India Japan Brasil Russian Federation Germany France United Kingdom Italy Total Unique Visitors (MM) Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ Audiência da Internet por País Assim como em Fevereiro de 2013, o Brasil continua ocupando a 5a posição Brasil ocupa a terceira posição depois de U.S. & China em total de minutos, com 126,857 MM Audiência Brasil em Fev/13 61.4 MM (+11%YoY)
  • 7. © comScore, Inc. Proprietary. 7#FiFBrasil 32.6 27.4 21.9 18.6 14.8 North America Europe Latin America Asia Pacific Middle East - Africa AverageHoursperVisitoraMonth Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ Tempo Gasto Online por Regiões América do Norte e Europa passam mais tempo online Worldwide 22.7 Brasil 29.7
  • 8. © comScore, Inc. Proprietary. 8#FiFBrasil 29.7 21.9 20.4 18.8 16.9 16.0 15.9 15.2 12.1 Brazil Latin America Argentina Peru Venezuela Colombia Chile Mexico Puerto Rico AverageHoursperVisitor/Month Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ Engajamento na América Latina Brasileiros passam 29.7 horas/mês online (PC apenas)
  • 9. © comScore, Inc. Proprietary. 9#FiFBrasil Tempo Online por Faixa Etária Brasileiros até 35 anos passam mais tempo online do que a média em outras regiões Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ 26.0 29.3 20.3 20.8 26.3 29.2 23.4 17.6 20.7 20.4 21.2 17.5 13.9 13.0 17.9 18.2 13.2 8.1 17.3 26.0 Worldwide Brazil Europe North America %ofTotalMinutes Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  • 10. © comScore, Inc. Proprietary. 10#FiFBrasil Audiência Online na América Latina 40% da audiência da América Latina (169MM) está no Brasil 68,138 24,840 17,981 12,604 9,226 6,099 5,569 1,466 1,353 Brasil Mexico Argentina Colombia Venezuela Chile Peru Puerto Rico Uruguay TotalUniqueVisitors(000) Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
  • 11. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 11 Cenário Digital no Brasil
  • 12. © comScore, Inc. Proprietary. 12#FiFBrasil Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+ Audiência da Internet no Brasil Crescimento de 11% em Unique Visitors em 12 meses 71,945 73,071 79,703 80,014 Total Unique Visitors (000) CrescimentoAnual +11%
  • 13. © comScore, Inc. Proprietary. 13#FiFBrasil Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ Perfil da Audiência Online no Brasil 65% do Total de Internautas Brasileiros têm menos de 35 anos 14.8% 25.0% 24.8% 17.4% 11.1% 6.9% Pessoas: 6-14 Pessoas: 15-24 Pessoas:25-34 Pessoas: 35-44 Pessoas: 45-54 Pessoas: 55+ % Composition of Unique Visitors Homens 51% Mulheres 49%
  • 14. © comScore, Inc. Proprietary. 14#FiFBrasil Distribuição da Audiência em Regiões e Tempo Gasto Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ Região: Nordeste 26.2 Horas Online 17% YoY Growth Região: Sudeste 26.2 Horas Online 10% YoY Growth Região: Sul 27.9 Horas Online 10% YoY Growth Região: Centro-oeste 26.0 Horas Online 11% YoY Growth Região: Norte 26.2 Horas Online 9% YoY Growth % População Online 5.2% 16.5% 53.0% 17.0% 8.2%
  • 15. © comScore, Inc. Proprietary. 15#FiFBrasil Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+ Distribuição da Internet Online por Estado 24,676 9,656 6,667 4,808 5,437 3,352 3,519 2,895 19,003 22,307 8,976 6,016 4,647 4,594 3,089 3,072 2,722 16,522 São Paulo Rio de Janeiro Minas Gerais Paraná Rio Grande do Sul Santa Catarina Bahia Distrito Federal Other TotalUniqueVisitors(000) Feb-14 Feb-13 +15% +6% +15% +8% +18% +3% +11% +8% +11% Crescimento Anual
  • 16. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 16 Comportamento Online
  • 17. © comScore, Inc. Proprietary. 17#FiFBrasil Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+ No Brasil, Social Networking possui o maior tempo gasto O Total de Tempo Gasto na Categoria cresceu 6% 0 10,000 20,000 30,000 40,000 50,000 60,000 TotalMinutes(MM) Social Networking Sports Portals Services Entertainment News/Information
  • 18. © comScore, Inc. Proprietary. 18#FiFBrasil Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+ Evolução de grandes categorias no Brasil 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 TotalUniqueVisitors(000) Entertainment Newspapers Retail Travel
  • 19. © comScore, Inc. Proprietary. 19#FiFBrasil Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+ Portais & Serviços: categorias com maior crescimento 77,139 76,157 72,519 70,323 68,289 31,405 56,737 69,079 66,483 65,955 62,794 68,655 32,831 52,733 Services Portals Social Media Entertainment Search/Navigation Sports News/Information TotalUniqueVisitors(000) Feb-14 Feb-13 +8% -4% -1% +12% +10% +15% +12% YOY Growth
  • 20. © comScore, Inc. Proprietary. 20#FiFBrasil 95.2 70.9 57.2 51.2 51.1 43.4 40.6 39.3 34.3 32.8 31.6 31.1 30.8 27.1 22.6 12.0 92.6 77.9 62.3 35.2 51.5 21.2 32.7 38.5 36.3 29.8 26.7 29 24.8 29.9 26.6 17.9 Portals News/Information Technology Education Games Government Banking Sports Travel Family & Youth Classifieds Health Beauty/Fashion/Style Automotive Career Services and Development Real Estate % Reach in Brazil % Reach Worldwide Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 15+ Alcance por Categoria
  • 21. © comScore, Inc. Proprietary. 21#FiFBrasil 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Total Unique Visitors (000) Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+ UVs cresceram na categoria Politics durante os protestos 42% de crescimento em Total de Minutos em Março vs Junho 2013
  • 22. © comScore, Inc. Proprietary. 22#FiFBrasil Top Propriedades no Brasil 74,537 66,460 54,099 52,953 49,329 47,857 46,211 40,904 29,188 26,839 34,946 30,374 14,794 16,072 12,908 8,828 9,081 8,601 4,153 2,906 Google Sites Facebook UOL Microsoft Sites Globo Yahoo Sites R7 Portal Terra - Telefonica IG Portal Grupo NZN Total Unique Visitors (000) Average Daily Visitors (000) Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
  • 23. © comScore, Inc. Proprietary. 23#FiFBrasil Domínios com grande crescimento durante 2013 11,498 5,620 8,219 7,384 663 6,114 5,416 5,202 4,795 2,660 139 2,782 3,223 15,171 14,124 12,415 11,016 8,273 8,028 7,482 7,293 6,706 5,456 5,108 4,538 4,411 Total Unique Visitors (000) Feb-2013 Feb-2014 Source: comScore Media Metrix®, February 2013 vs 2014, Home and Work, PC Only, Brazil 6+
  • 24. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 24 Redes Sociais
  • 25. © comScore, Inc. Proprietary. 25#FiFBrasil 78.4 77.3 77.2 72.0 69.5 66.6 64.9 64.8 63.1 62.9 Japan Brazil Taiwan Indonesia Uruguay Spain Thailand Poland Portugal Turkey % Reach Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ Brasil ocupa o segundo lugar no Mundo em relação ao Alcance de Blogs
  • 26. © comScore, Inc. Proprietary. 26#FiFBrasil Source: comScore Media Metrix®, February 2013- February 2014, Home and Work, PC Only, 15+ Maior engajamento com conteúdo de Redes Socias Quase 13 horas em Fevereiro de 2014 775 346 0 100 200 300 400 500 600 700 800 900 Average Minutes per Visitor on Social Networking Sites Brazil Worldwide
  • 27. © comScore, Inc. Proprietary. 27#FiFBrasil 46,615 22,683 22,037 44,720 Brazil Mexico Argentina MX + AR TotalMinutes(MM) Facebook Total Internet Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 15+ Brasileiros passam mais tempo no Facebook do que Mexicanos e Argentinos passam online juntos por mês
  • 28. © comScore, Inc. Proprietary. 28#FiFBrasil Ranking de Social Networks LinkedIn, com crescimento de 11% ocupa o segundo lugar 65,957 11,841 11,375 7,903 5,088 4,857 3,159 2,752 FACEBOOK.COM Linkedin TWITTER.COM TUMBLR.COM ASK.FM Orkut BADOO.COM Yahoo Profile TotalUniqueVisitors(000) Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ 38.2 34.7 30.4 21.1 24.8 27.3 32.9 30.2 Median Age
  • 29. © comScore, Inc. Proprietary. 29#FiFBrasil Divisão de tempo gasto em Redes Sociais no Brazil Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ FACEBOOK.COM 97.8% Linkedin 0.2% TWITTER.COM 0.7% TUMBLR.COM* 0.6% ASK.FM 0.5% Orkut 0.3% Other 2.2%
  • 30. © comScore, Inc. Proprietary. 30#FiFBrasil Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram Audiências em Redes Sociais estão crescendo rápido Total de interações no Facebook cresceu 26% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Total Monthly Interactions Across Top Facebook Pages in Brazil Brasil Pages +26% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Total Number of Fans Across Brazil’s Top Pages Brasil Pages +148% 262M 650M 65M 82M
  • 31. © comScore, Inc. Proprietary. O uso do Instagram também cresce rapidamente As marcas viram um crescimento de quase 900% desde Jan/13 January 2013 to April 2014 By the Numbers Engaged Social Moments across Top Instagram Properties 21M Total Pieces of Content Posted by Brazil’s Top Instagram Properties 18K Actions per Media (average) 1,167 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Total Monthly Actions on Instagram across Brazil’s Top Properties Instagram in Brasil +893% 375K 4M Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram
  • 32. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 32 Varejo
  • 33. © comScore, Inc. Proprietary. 33#FiFBrasil Crescimento do Varejo Online no Brasil Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+ 46,000 48,000 50,000 52,000 54,000 56,000 58,000 60,000 62,000 Total Unique Visitors (000) Retail Category + 10%
  • 34. © comScore, Inc. Proprietary. 34#FiFBrasil 75.5 67.5 77.7 World-Wide Latin America Brazil % Reach Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ % Alcance e Engajamento na Categoria de Varejo Maior alcance, espaço para crescimento de público mais engajado 11.0 7.4 7.3 World-Wide Latin America Brazil Average Minutes per Visitor
  • 35. © comScore, Inc. Proprietary. 35#FiFBrasil Perfil Demográfico da Categoria de Varejo Quase 60% da audiência é composta por pessoas com menos de 35 anos no Brasil Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ 26.0 32.4 29.3 26.3 27.9 29.2 20.7 19.6 20.4 13.9 12.3 13.0 13.2 7.8 8.1 Worldwide Latin America Brazil % Composition Unique Visitors (000) Persons: 15-24 Persons: 25-34 Persons: 35-44 Persons: 45-54 Persons: 55+
  • 36. © comScore, Inc. Proprietary. 36#FiFBrasil O que os compradores online estão buscando? Source: comScore Segment Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ 80.6 55.5 43.7 41.8 26.5 23.9 19.1 17.4 16.5 14.5 9.4 9.3 9.3 8.9 7.2 5.5 4.8 3.7 1.9 Consumer Electronics Department Stores SportsOutdoor Apparel Books Computer Hardware FragrancesCosmetics Home Furnishings Computer Software Mall Health Care Movies Toys JewelryLuxury GoodsAccessories Tickets - Food Consumer Goods FlowersGiftsGreetings Music % Composition Unique Visitors
  • 37. © comScore, Inc. Proprietary. 37#FiFBrasil MercadoLivre lidera a categoria no Brasil 23,861 19,602 14,905 13,959 11,046 11,017 9,389 7,602 7,588 6,873 6,337 5,536 5,456 5,300 4,595 MercadoLibre B2W Digital Buscape Company Nova Pontocom Wal-Mart Netshoes Group Alibaba.com Corporation Magazineluiza.com.br Maquina De Vendas Livrariasaraiva.com.br UOL Shopping Dafiti Sites Centauro.com.br Apple.com Worldwide Sites Amazon Sites Total Unique Visitors (000) Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
  • 38. © comScore, Inc. Proprietary. 38#FiFBrasil Buscape ainda lidera a categoria Comparison Shopping UOL Shopping continua em segundo lugar Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 6+ 14,905 6,337 2,854 2,493 Buscape Company UOL Shopping ZOOM.COM.BR Google Shopping Total Unique Visitors (000)
  • 39. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 39 Vídeos Online
  • 40. © comScore, Inc. Proprietary. 40#FiFBrasil Source: comScore Video Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+ Outubro 2013 foi o mês com mais Vídeos Assistidos Vemos alguns outros picos em Março e Junho de 2013 160 177 161 156 Videos Viewed per Viewer
  • 41. © comScore, Inc. Proprietary. 41#FiFBrasil Vídeos Online no Brasil YouTube ainda é o líder 62,384 39,348 19,561 17,498 16,918 14,728 11,749 10,753 7,264 Google Sites Facebook Globo Maker Studios Inc. VEVO Warner Music UOL Vimeo Yahoo Sites Unique Viewers (000) Source: comScore Video Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ 3.2 3.8 7.9 7.3 19.5 11.6 30.2 23.2 85.1 Videos per Viewer
  • 42. © comScore, Inc. Proprietary. 42#FiFBrasil Crescimento Top Players de Conteúdo de Vídeo Turner Digital e Facebook > 200% Source: comScore Video Metrix®, February 2014, Home and Work, PC Only, Brazil 6+ -2% 10% 25% 39% 52% 94% 121% 228% 262% Google Sites UOLYahoo Sites VEVOGloboWarner Music (w/ history) VimeoFacebookTurner Digital Unique Viewers
  • 43. © comScore, Inc. Proprietary. 43#FiFBrasil A participação de outros players cresceu, enquanto YouTube teve menos participação no total de vídeos do que em 2013 52.4 2.8 4.0 2.4 48.6 8.5 5.5 3.1 YOUTUBE.COM Facebook Globo VEVO % Share of Videos Feb-2014 Feb-2013 Source: comScore Video Metrix®, February 2013 – February 2014, Home and Work, PC Only, Brazil 6+
  • 44. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 44 Uso de Diversos Plataformas
  • 45. © comScore, Inc. Proprietary. 45#FiFBrasil 78.3 88.1 14.5 9.36.7 2.5 0.5 0.1 U.S. Brazil Platform Share of Page Hits PC Mobile Tablet Other Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+ Páginas Vistas por plataforma de acesso (excluindo Apps) Android possui maior participação em comparação com US 41.0 14.5 53.6 71.7 1.7 5.0 U.S. Brazil Mobile OS Share of Page Hits iOS Android Windows
  • 46. © comScore, Inc. Proprietary. 46#FiFBrasil 84.4 78.3 10.1 14.5 4.9 6.7 0.7 0.5 2013 2014 U.S. PC Mobile Tablet Other Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+ Plataformas de acesso por Page Hits Participação de Mobile cresceu 132% no Brasil 93.9 88.1 4.0 9.3 2.0 2.5 0.1 0.1 2013 2014 Brazil PC Mobile Tablet Other
  • 47. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 47 Publicidade Online
  • 48. © comScore, Inc. Proprietary. 48#FiFBrasil Display Ads no Brasil por Veículo Facebook continua em primeiro lugar 583,898,235 120,055,440 118,612,432 94,679,610 90,363,309 81,609,981 36,668,832 29,554,583 23,336,187 7,839,708 Facebook UOL Globo Microsoft Sites Terra - Telefonica Google Sites Yahoo Sites R7 Portal IG Portal Grupo Abril Display Ad Impressions from Jan-Dec 2013 Source: comScore Ad Metrix®, Brazil 6+, 2013
  • 49. © comScore, Inc. Proprietary. 49#FiFBrasil Display Ads no Brasil por Anunciante Netshoes foi o maior anunciante online em 2013 22,486,027 22,034,729 18,436,597 13,570,865 12,748,206 12,175,121 11,151,983 10,553,321 10,276,263 10,064,076 Netshoes Dafiti Netflix, Inc. MRV OLX Inc. Microsoft Corp Itau Unibanco Globo Unilever Net Serviços Display Ad Impressions from Jan-Dec 2013 Source: comScore Ad Metrix®, Brazil 6+, 2013
  • 50. © comScore, Inc. Proprietary. 50#FiFBrasil Participação de Facebook em Display Ads 37.5 33 32.3 32 30.1 29.2 27.8 26.8 Brazil México France UK Canadá Spain United States Germany Source: comScore Ad Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
  • 51. © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 51 A Febre da Copa
  • 52. © comScore, Inc. Proprietary. 52#FiFBrasil 0.0 0.5 1.0 1.5 2.0 2.5 3.0 %ReachFifa.com Latin America Middle East - Africa North America Europe Asia Pacific Source: comScore Media Metrix®, February 2013 – March 2014, Home and Work, PC Only, 15+ Preparação da América Latina para a Copa do Mundo Maior penetração em relação ao resto do mundo FIFA Confederations Cup 2013 FIFA World Cup 2014
  • 53. © comScore, Inc. Proprietary. 53#FiFBrasil 1.6 1.0 0.6 0.6 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 Uruguay Brazil Colombia Canada United Kingdom Chile Spain Switzerland Peru Argentina Venezuela New Zealand Belgium Norway Mexico % Reach Fifa.com Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+ Uruguai e Brasil mostram maior visitação a Fifa.com
  • 54. © comScore, Inc. Proprietary. 54#FiFBrasil - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Total Unique Visitors (000) Source: comScore Media Metrix®, February 2013 – March 2014, Home and Work, PC Only, 6+ Impacto na categoria de Viagens
  • 55. © comScore, Inc. Proprietary. 55#FiFBrasil Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Social Moments on Facebook World Cup Sponsors +27% 5.5M 7M Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram. Patrocinadores da Copa do Mundo no Brazil mostram tendência positiva em relação a atividade dos usuários Jan 2013 Apr 2014 Total Actions 5,511,942 7,019,147 (+27%) Average Unique Engaged Audience 124,456 143,991 (+16%) Posts (Total) 1,425 1,570 (+10%)
  • 56. © comScore, Inc. Proprietary. 56#FiFBrasil Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram. Os Patrocinadores da Copa e seus Fans no Facebook + 52% 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 Average # of Facebook Fans
  • 57. © comScore, Inc. Proprietary. 57#FiFBrasil Entre os patrocinadores, Nike & McDonald’s tem os posts do Facebook com maior engajamento Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
  • 58. © comScore, Inc. Proprietary. 58#FiFBrasil Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram. O Engajamento Médio por Tweet em Relação aos Patrocinadores da Copa, cresce desde Novembro 2013 0.00% 0.02% 0.04% 0.06% 0.08% 0.10% 0.12% 0.14% 0.16% Avg. Engagement/Tweet + 200%
  • 59. © comScore, Inc. Proprietary. 59#FiFBrasil Os seguidores das marcas patrocinadoras compartilham o conteúdo das marcas, em média, quase 3 vezes mais do que em Fevereiro de 2013 0 1,000 2,000 3,000 4,000 5,000 6,000 + 290% Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
  • 60. © comScore, Inc. Proprietary. 60  Brasileiros continuam liderando o engajamento online, com usuários que navegam 29.7 horas por mês, 7 horas a mais do que a média mundial.  Brasil é a 5 maior audiência com 68.1 MM de Visitantes únicos em Fevereiro de 2014, com crescimento de 11% em comparação a Fevereiro de 2013.  Em relação a total de minutos, ocupa o terceiro lugar com126,857 MM.  40% da audiência online na América Latina está no Brasil -169MM de Visitantes  Facebook lidera a categoria de Redes Sociais, seguido por Linkedin. Brasileiros passam mais tempo no Facebook do que Mexicanos e Argentinos juntos online.  Android é o sistema operacional dominante, com 71.7% de participação.  A publicidade digital está crescendo, com mais de 1.6 trilhões de impressões em 2013 (display). Pincipais Insights
  • 61. www.facebook.com/comscoreinc @comScoreLATAM #FiFBrasil For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents # FiFBrasil Perguntas?
  • 62. www.facebook.com/comscoreinc @comScoreLATAM #FiFBrasil For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents Contato: prensa@comscore.com Obrigada