Harry Hawk Presentation at The Travel Marketing Summit 2015
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Founder of the Food Film Festival Harry Hawk, concluded that people don't travel for food, but they do travel for food stories. Most times these stories are comprised of the people and the destination.
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Harry Hawk Presentation at The Travel Marketing Summit 2015
- 1. 1. ________ Is Real; ________ Is Authentic 2. People _____ Eat Food 3. People Eat _____ ______ 4. People Don’t _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
- 4. Is it real? Is it Authentic? Healthy?
- 5. “Tom”
- 6. 1. Nothing Is Real; ________ Is Authentic 2. People _____ Eat Food 3. People Eat _____ ______ 4. People Don’t _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
- 11. 1. Nothing Is Real; Everything Is Authentic 2. People Don’t Eat Food 3. People Eat _____ ______ 4. People Don’t _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
- 12. People don’t eat FOOD People eat Food Stories
- 13. Chief Rabbi Vienna (1625–1627) My great, great, great, great… grandfather.
- 14. Negros Occidental to Negros Oriental
- 17. 1. Nothing Is Real; Everything Is Authentic 2. People Don’t Eat Food 3. People Eat Food Stories 4. People Don’t _____ Food 5. People Buy Food _____ _____ ______ & ______ sell destinations Let me tell you a story about food..
- 18. People Don’t Buy Food People Buy Food From People
- 20. Ferran Adrià Trotter Anna Mae Scotch “Faux” “Unique”
- 21. Ferran Adrià Trotter Anna Mae Scotch
- 22. White House Chicken Barberton, Oh Scotch House New Orleans, La
- 23. I would visit Paris but WHERE would I Eat? Ferran Adrià Trotter Anna Mae Scotch
- 24. 1. Nothing Is Real; Everything Is Authentic 2. People Don’t Eat Food 3. People Eat Food Stories 4. People Don’t Buy Food 5. People Buy Food From People ______ & ______ sell destinations Let me tell you a story about food..
- 25. CHEAT: Four “themes” to help your food stories.
- 26. 7 Trillion Meals a Year
- 27. New & Orginal
- 28. HomeStyle
- 29. Location
- 30. 1. Everything Is Real 2. Nothing Is Authentic 3. People Don’t Eat Food 4. People Eat Food Stories 5. People Don’t Buy Food 6. People Buy Food From People ______ & ______ sell destinations Let me tell you a story about food..
- 31. Telling Stories of People Sells the Food That Sells the Destination
- 32. Simple Menu 400k in sales 10 Mil (in drinks)
- 35. Tell A Story
- 36. Tell A Story Schanck sold tiny burgers, on tasty tiny buns.
- 37. Tell A Story BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST * BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST * BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST * BLOG * PODCAST * VIDEO * PRINT * TV * PR * CAULK PAINTING * SKY WRITING * SOAPBOX * EATING CONTEST MOBILE WEB PAGES & APPS
- 38. Telling Stories: of People & Food Sells the Food... That Sells the Destination!
- 40. What IS YOUR food STORY? Thanks I’m Harry Hawk @HHAWK
Editor's Notes
- Everything you know about food is a Lie; no chinese, no mexican, no english muffins, no french fries
- Same local, private house, fancy chef, $250 meal
- Authentic Japanese Tea
- We Say Danish - We don’t don’t actual eat DANES (great or other wise
- What if I told you I had my secret family kosher recipe for Danish from 1625?
- Tell the story about food..
- Give people what they need
- Something New
- Old Appeal
- Eat By Location
- Tell the story! Sell the Food. Sell the
- i know because it’s my business to tell food stories.