China's sports industry has experienced huge growth in the last 12 months. We took a look at how the digital landscape, investment, subscription models, CCTV5 and the Chinese Super League have developed.

1. © MAILMAN 2016
growth of sports in china
David Hornby
#SPORTSMATTERS2016
a guide to the explosive

2. © MAILMAN 2016
12
months
ago

3. © MAILMAN 2016
TRANSFER FEES
DIGITAL GROWTH
GOVERNMENT
INVESTMENT
EVENTS
China
in
the
news

4. © MAILMAN 2016
DIGITAL

5. © MAILMAN 2016
650
MILLION
806
MILLION
2016
2015

6. © MAILMAN 2016
50%
WECHAT
USERS
SYNC
BANK
ACCOUNT

7. © MAILMAN 2016
8 billion
virtual red envelopes sent
© MAILMAN 2016

8. © MAILMAN 2016
is WEIBO
DEAD?

9. © MAILMAN 2016
282
Million
212
Million
316
Million
313
Million

10. © MAILMAN 2016
#1
for
BREAKING
NEWS
© MAILMAN 2016
Sports Content Celebrity Lives
Social Issues Politics

11. © MAILMAN 2016
1 BILLION READS
#KB20#
© MAILMAN 2016

12. © MAILMAN 2016
WHAT’S
NEW

13. © MAILMAN 2016
LIVESTREAMING
200Live stream apps
325Million Users
© MAILMAN 2016

14. © MAILMAN 2016
per year
$6 million
Xiao Zhi (eGamer)
© MAILMAN 2016

15. © MAILMAN 2016© MAILMAN 2016
500,000
live viewers
after his final
olympics event

16. © MAILMAN 2016
ARE
FANS
PAYING
FOR
CONTENT?

17. © MAILMAN 2016

18. © MAILMAN 2016© MAILMAN 2016
298rmb
Per year

19. © MAILMAN 2016
298rmb
Per season
98RMB
Per club
1
2
3 6-9RMB
Per match
© MAILMAN 2016

20. © MAILMAN 2016
Most
subscribed
clubs
© MAILMAN 2016

21. © MAILMAN 2016
8,000,000
paid subscribers
500,000
paid subscribers
2015 2016
© MAILMAN 2016
First game of the season

22. © MAILMAN 2016
all SPORTS
inclusive
600 rmb
per year
1.5 million
paid subscribers
© MAILMAN 2016

23. © MAILMAN 2016
INVESTMENT

24. © MAILMAN 2016
In 2014, China’s Sports industry was just 0.63%of the
country’s GDP.

25. © MAILMAN 2016
2016 INTERNAL INVESTMENT
8 major 16 billion RMB 247
sports funds invested sports deals
© MAILMAN 2016

26. © MAILMAN 2016
10 DEALS 208 MILLION RMB
201320142015
30 DEALS
144 DEALS
63 DEALS
2016
1.1 BILLION RMB
3.64 BILLION RMB
11 BILLION RMB
INTERNAL INVESTMENT
© MAILMAN 2016

27. © MAILMAN 2016
Government’s 2025 goals:
100 Million
kids under 6
50 Million
footballers
INTERNAL INVESTMENT
© MAILMAN 2016
5 trillon
industry

28. © MAILMAN 2016
OUTBOUND INVESTMENT
into European Football Clubs 2015/16
$2 BILLON
© MAILMAN 2016

29. © MAILMAN 2016
Janurary July September November December
2015
May JulyJune August
2016
OUTBOUND INVESTMENT
© MAILMAN 2016

30. © MAILMAN 2016
OUTBOUND INVESTMENT
© MAILMAN 2016

31. © MAILMAN 2016
RISE OF THE CSL

32. © MAILMAN 2016
CSL rights sold
1.26 billion USD
(20x increase)
© MAILMAN 2016

33. © MAILMAN 2016
81%
increase in value
CSL fastest
growing league
© MAILMAN 2016

34. © MAILMAN 2016
highest
spending
league
globally
366m usd

35. © MAILMAN 2016
MORE WEIBO
FOLLOWERS
THAN TOP 3
COMPETITORS
COMBINED

36. © MAILMAN 20161 2 3 4© MAILMAN 2016

37. © MAILMAN 2016
j. Martinez
£25.5 million
RAMIRES
£23.8 million
tEIXEIRA
£42.5million
hulk£47.4 million

38. © MAILMAN 2016
CSL GOES GLOBAL
IN 53 COUNTRIES

39. © MAILMAN 2016
24ASIA
13europe
12
Africa
us
canda
brazil
12
Africa
us
canda
brazil
12
Africa
us
canAda
brazil

40. © MAILMAN 2016
HONG KONG
LeSports, FEBRUARY
BRAZIL & FRANCE
Bandsports & MCS, APRIL
SINGAPORE
Starhub, MAY
UK
Sky Sports, JULY

41. © MAILMAN 2016
NATIONAL PRIDE

42. © MAILMAN 2016
The top 10most viewed football matches
last year all featured either the China
national team or a CSL club.

43. © MAILMAN 2016
110 million viewers
South Korea vs China
© MAILMAN 2016

44. © MAILMAN 2016
OLYMPICS
Who was China watching?
© MAILMAN 2016

45. © MAILMAN 2016
OLYMPICS
#TEAMCHINA
BADMINTON VOLLEYBALL BADMINTON
Men’s Single Final Women’s final Men’s Semi Final
© MAILMAN 2016

46. © MAILMAN 2016
7.5 million 685,000
Weibo followers Weibo followers
© MAILMAN 2016

47. © MAILMAN 2016
watched Song An Dong NHL draft on CCTV5
2.5 million people

48. © MAILMAN 2016
CCTV

49. © MAILMAN 2016
Football Basketball Snooker
© MAILMAN 2016

50. © MAILMAN 2016
EPL
back on CCTV
for the first time
in 10 years
© MAILMAN 2016

51. © MAILMAN 2016
200%
from 2015
50% of viewers
from CCTV
© MAILMAN 2016

52. © MAILMAN 2016
WHAT’S
NEXT
FOR
CHINA
AND
GLOBAL
SPORT?

53. © MAILMAN 2016
david@mailmangroup.comwww.mailmangroup.com
“CHINA IS A SLEEPING GIANT.
LET HER SLEEP, FOR WHEN SHE WAKES
THE WORLD WILL TREMBLE.”
Napoleon Bonaparte