Former NFL and Walt Disney Company Executive Provides a Step By Step Process Along With Tools To Build A Digital Brand That Will Transform Your Career & Business

1. Digital Media Guide
BUILD YOUR
PERSONAL
DIGITAL
BRAND
RobThompsonLive.com

2. 75%
Of Business Executives
Don't
Regularly Use Social
media platforms
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3. #1 They Don't Want
To Be Judged by
friends, family &
coworkers
RobThompsonLive.com

4. #2 Use the excuse
of no time
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5. #3 don't know how
to use the
channels
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6. Social media is 100%
where users attention
is in media and one on
one advertising
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7. - Twice as many cell
phones than people
on earth
-Today 1 out of 3
marriages start
online
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8. - 93% of buying
decisions are
influenced by social
media
-video will be 2/3 of
mobile use in 2018
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9. - Today's college
student has never
licked a postage
stamp
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10. Quiz...
How Many Times A Day should
you Post on social media?
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Answer is in a later slide

11. 4 Questions to ask yourself
when creating Content
- Does It Provide Value To Someone
- Is it relevant to my audience
- Does it create an emotional reaction
- Is it authentic to your personality
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12. Your Audience
RobThompsonLive.com
When you create content,
think about a single person
or group of people you are
trying to help and create
content specific to them.

13. emotional currency
RobThompsonLive.com
People want to hear stories, they
become emotionally attached
when you are:
- Vonerable
- Honest
-Authentic
- Funny
-Real
-Trusting

14. Choice one or two you like doing everyday
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Three Forms of Content

15. RobThompsonLive.com
2 new users every
second
24/7 Convention
Hello My Name Is...
Produce Different
Messaging Per
Channel
24 hour 7 day a
week industry
convention and
conference

16. Step One - Create ContentRobThompsonLive.com

17. Step Two - Post
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18. Step Three-Schedule
Monday Tuesday Wed Thur
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19. 4 keys to Disributing Content
- daily + Consistency
- Drive traffic to your main hub
- Schedule your posts
- use all channels to push traffic
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20. Answer:
How Many
Posts A Day=
30+ Times A
Day!
RobThompsonLive.com

21. - You control the narrative
- You determine your message and image
- you create your digital voice
- you become your own media outlet
why is social media
important to your brandRobThompsonLive.com

22. - When you give or provide content you are
inspiring others
- Don't ask for help or sell, offer to help
someone
- Build your relationships online as you
would off line
Its Better To give than
recieve
RobThompsonLive.com

23. Help- My goal everyday on social media is to
help someone with their career or business
inspire- i hope to inspire others with my
stories, thoughts and actions
connect- I love connecting people without
ever expecting anything in return
My Three Core PilarsRobThompsonLive.com

24. - Website: weebly.com or wordpress.com
- Pictures: unsplash.com
- Graphics: Canva.com
- Schedule Posts: coschedule.com
- Podcast: anchor.com and anymeeting.com
- Vlog: Youtube
- Blog: Linkedin, medium.com, your website
Software & Tools
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25. - one on one sessions applying the tools from This guide
- Check lists of action items and accountability to stay on track
- Individual game plan to leverage your experience and skills
- Unlimited access to Rob via email and Linkedin DM's.
- Linkedin profile review and development plan
- Five session Accelerator Program: $897
- One session kick starter: $97
- Social media Management: Customized to your needs and budget
My Services
RobThompsonLive.com

26. Rob Thompson
RobThompsonLive.com
"I stood on the sidelines for years
watching, reading and listening to
ordinary people doing incredible things in
social media. 3 years ago I decided to get
in the game everyday, apply what I
learned that it's better to give than
recieve in the space and discovered my
digtial voice. Don't wait and get in the
game today"
Rob@RobThompsonLive.com