This document proposes a reusable coffee cup consortium to reduce the use of disposable paper cups. Some key points: - Starbucks uses 3 billion paper cups per year, equaling 142,045 miles of cups or 5 times around the earth. The cost is $0.06 per cup, totaling $180 million annually. - A reusable cup program would allow customers to return cups at any location for a deposit refund. This would provide convenience while reducing waste. - Financial assumptions estimate the program could save $180 million in paper cup costs while generating $1.6 billion in reusable cup deposits, yielding a gross profit of $980 million annually. - Benefits include reduced waste and costs,