Gowalla is a location-based social network that allows users to check-in at locations, collect virtual items, and share their location with friends. The objectives are to collect bonus items by logging in, vaulting 100 hidden items, and collecting pins for check-ins and finding spots. Users can add and describe new spots, adjust spots on the website, and swap missing items with items in their pack. The mobile website and Gowalla tools allow users additional functionality when playing on their phone or online.

1. pixelfreund.OnlyShenanigans?A GowallaHow-ToRalph Hutterwww.pixelfreund.ch | www.twitter.com/pixelfreund

2. Whatthe heck isGowalla?LocationBasedSocial NetworkLocationBased Info ServicesVirtual GeoCachingAugmented RealityTwitterReplacementJust a (mobile) Game

3. Gowalla ClientsiPhoneAppMobile Website m.gowalla.comWebsite www.gowalla.com

4. The Objectives?Collect Bonus items (forlogins)Vault 100 hiddenitemsCollectpinsfor check Ins, completingtrips, foundingspots etc.Tweet „I am here“-indicationCreate andfound Spots

5. GoodtoknowYoucan‘tcarrymorethan 10 itemsThe listofmissingitemsischangingfrequentlyYou‘ll find themissingitemslistIn yourprofile on www.gowalla.comWithGowalla ToolsYoucan‘tmove back accidentallyvaulteditemsYoucanadjustthepositionofnewspots on thewebsite

6. Dos andDontsDoShare itemsAdd anddescribenewspots (carefully )FoundexistingplacesAdjust /edityourfoundedspots on WebsiteTweet relevant factsaboutthespot

7. Dos andDontsDon‘tTweeteachandevery check-inInvitepeopleyoudon‘tknowasfriendsCreate spotstwiceSet „Spam“ orfakespots

8. PhenomenonsThousandsofuser‘shomesWith funny nameslike: HQ, home, kitchen, batch, mother in law, homebaseBloggers creatingvirtuallounges in highlyfrequentedplaces

9. iPhoneAppTap, tap, schrabbel, schrabbel

10. GowallaPassportIt‘slikeyour personal passportwithstamps in it.Vault Items hereCheck InAdd new Spots

11. Nearby SpotsNearby SpotBrowse byCategoriesHint:Browse byCategoryif an item does not appear on thelist

12. SpotsCheck in FoundspotBrowse itemstoswap

13. PeopleYou will besurprised, howmanypeople will crossyourway

14. ItemsSwap missingitems (andvaultafterwards)

15. Check inSend a (spot-relevant) statusmessagetoTwitterorFacebookUserarelyDon‘tspamyourfriends

16. Bonus ItemsOh yeah!Bonus itemswon‘tdrop, ifyouhave 10 items in your packVaultandfoundoftenCertainitemsdropaccordingto type ofspot (Slice of Pizza at an Italian Restaurant)

17. Items in SpotsCheck spotwhetherthereis a missing item youneedSwap withitemsfromyour pack

18. People in SpotsGetfounderwheneverpossibleOnly a limited number per spotpossible

19. Mobile websitehttp://m.gowalla.comKlick, klack.

20. Mobile WebsiteWeb NOT iPhoneAppUse on all cellphoneswithbrowser

21. Gowalla ToolsKlick, klack.

22. Web Appwww.gowallatools.com

23. Missing ItemsCheck missingitemsbeforevaulting

24. WEBSITE / WWW.GOWALLA.COMKlick, klack.

25. Passport / AccountCheck edityourownspotsCheck missingitemsCheck popularityofyourspots

26. MissingitemsBeaware: Missing Items changefrequently

27. MytripsCreate yourowntripsTrips must haveat least 3 spotsDon‘tforgetto push thepublishbutton

28. SpotsEdit yourspotsDescriptionPosition on Map

29. Shenanigans?Youdecide!. Getintothegameandtryyourself. WhataboutForesquare? Not even half thefun…OnlyShenanigans?

30. Tools / Linkshttp://www.gowalla.comhttp://m.gowalla.comhttp://gowallatools.com/http://iphone.gowallatools.com/http://erikschimmel.de/gowalla-handbuch/Gowalla Tools

31. pixelfreund.Thankyou!Go out and check in.Ralph Hutterwww.pixelfreund.ch | www.twitter.com/pixelfreund