This document discusses the history of county magazines in England in the 1930s. Rural Community Councils in the 1920s-1930s promoted activities like adult education, drama, music and local history. In the 1930s, county magazines were launched with the goal of promoting county identity through highlighting local beauty spots, institutions, traditions, and maps. English Life Publications was a major publisher of these magazines, launching titles in several counties before World War 2. The magazines aimed to foster loyalty and identity through tailored advertising and contributions from local writers. They may have helped build a sense of regional middle-class culture and identity.