Managing cash flow is one of the most challenging issues for CFOs, even in good times. In order to meet customer demands, firms are challenged to make cash flows match operational needs. Our award-winning featured speaker, Jody Padar, provides tips on how you can lower your cost of capital, overcome your cash flow concerns and improve your liquidity position. Ms. Padar is a Certified QuickBooks® Pro Advisor and is a member of the Intuit Trainer Writer network. She was recently name to one of CPA Technology Advisor's Top 40 Under 40.