This document outlines key elements of a successful e-commerce strategy for international business. It discusses the importance of providing cost certainty for international customers, understanding import and export regulations, screening buyers by location, offering fast and reliable shipping, establishing clear return policies, accepting various payment methods common to different markets, and implementing fraud detection measures. The overall message is that an e-commerce business selling internationally must address these issues to satisfy overseas customers.

2.  Subject
 International Business
 Topic
 Ways to Build a successful E-commerce Strategy
Copyright: Tanzeel Mehmood

3.  Cost certainty
 Compliance
 Reasonable shipping
 Clear policy on returns
 Payment processing and fraud management
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4.  Consumers do not like surprises
 Provide visibility into the fully landed cost
 Including all taxes
 Duties
 Tariffs and fees
 Expressing the prices in local currencies
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5.  Import and export regulations can be very confusing
and are constantly changing.
 You need to understand what you can ship to which
countries (import regulations) and what export
regulations may apply to your products.
Copyright: Tanzeel Mehmood

6.  Screening international buyers from seeing
these products during the shopping experience
is a best practice that you should consider.
Copyright: Tanzeel Mehmood

7.  if you can't provide cost-effective ways to get
merchandise to online shoppers within 10 days,
they will likely shop somewhere else.
 Naturally, expectations are relative to proximity
— Canadian buyers will expect a much faster
service than those in Russia.
Copyright: Tanzeel Mehmood

8.  U.S. retailers that can provide reasonably priced
local market shipping options from reliable
carriers that consumers know and trust typically
fare best. You also need to help ensure that you
have full tracking capabilities, including proof of
delivery.
Copyright: Tanzeel Mehmood

9.  Offering an easy-to-understand process for
returns and after-sale service is important.
 Depending on what you sell,
 you may or may not want to ship goods back to
the U.S.
Copyright: Tanzeel Mehmood

10.  Some retailers choose instead to liquidate returns
in country and reimburse buyers.
 You'll need to think through your policies,
establish a process and include returns costs into
your ROI and cross-border business case.
Copyright: Tanzeel Mehmood

11.  Payment processing
 Don't assume everyone owns a major credit card.
 Payment preferences will vary by market,
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12.  so you'll need a way to accept a variety of credit,
debit and electronic payment vehicles to which
buyers are accustomed.
Copyright: Tanzeel Mehmood

13.  Fraud management
 Real-time fraud detection is another capability to
consider.
 Having the right intelligence, scoring
mechanisms and processes can provide for a
healthier bottom line.
Copyright: Tanzeel Mehmood

14. Copyright: Tanzeel Mehmood